Reasons why your business needs a Mobile App

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Reasons why your business needs a Mobile App
Gone are those days when a customer would ask for
the store's address or a phone number to reach
out to. Now, there has been a huge
transition from inquiring about the store
address to website name to knowing the mobile
app, customers have started to get even closer to
the business. If you are in the opinion
that mobile applications are exclusively for
bigger brands that provide services worldwide,
then you are mistaken. Since there is a rapid
increase in the number of businesses online,
it is very essential for businesses to
follow the latest trend, as it defines the
agility with which the business operates and
how convenient it is for the customers to
reach out. There are reason mobile devices
are called "smartphones", as the phone
carries a host of applications that make it easy
for users to handle. We as a digital
marketing agency in Hyderabad , persuade
businesses, irrespective of size and scale, to
give a try on mobile applications that cater to
their services. Mobile applications are
necessary marketing tools that help
businesses to engage with their customer base
and build a reputation in this competitive
market. We know that few businesses consider the
market conditions and think that an efficient
mobile strategy requires just a user-friendly
website, but we should also consider the
latest trends, where businesses all around
the world have started migrating to mobile
apps. Let us check the App usage stats
before getting into the reasons why a
business needs a mobile application
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• About 56.8 of worldwide web traffic comes from
  mobile devices.
• About 69.4 of internet users use mobile
  shopping apps on mobile devices.
• 82.8 of mobile device users search for
  products or services online, while 56 of
  them search for the same products and services
  through
• mobile applications.
• If you are still not convinced or confused
  about whether to go for a mobile
  application for your business or not, then
  fret not, we will provide you with some
  amazing and useful benefits and give you reasons
  to join the club.
• Connecting on a personal level Businesses
  need to have that personal connection with
  their customers, and this can be achieved
  with the mobile application. Wondering how?
  It is simple. The user can open the
  application with just a click rather than
  opening it in the browser, which takes some
  time. On the other hand, the mobile application
  makes it much easier for the users to leave any
  feedback, and also businesses can take this
  chance by attending to the negative as well as
  positive reviews on a more personal level and in
  the quickest way. We can also add another point
  to this when a user logs in with his details,
  then personalised notifications with offers
  or discounts can be popped up in the users'
  notifications.
• Creating a brand image It is very much
  necessary for the users to recognise a brand
  to be a go-to destination that fulfills their
  requirements. And this is achieved by
  businesses when they provide adequate,
  competent, and quality services on one end
  and also maintain a perfect balance in the
  competitive market. A mobile application
  will help in providing this sense of
  presence, availability, and easy reachability to
  the users by being available at their fingertips.
  With the accessibility to the brand's
  products and services at their fingertips, it
  multiplies the image of the brand and
  enhances the brand image among the competitors.
• Adequate customer service You didn't believe
  us when we told you that mobile applications are
  game changers. You might get convinced with
  this. It is the customer that drives a
  business to the next level, and it is
  vital for businesses to focus on providing
  the best customer service. With mobile
  applications, the delay in responding to
  customers' queries can be reduced by connecting
  them to chatbots. These chatbots are
  conversational applications that interact with
  the customers and give a resolution to their
  queries just like

how a human would do it. When the customer
gets an instant resolution to
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• their problems, they would start to trust the
  brand on a greater level and would stay loyal to
  the brand.
• Improved accessibility Mobile applications
  have the benefit of providing greater
  exposure to a business on different mobile
  devices. If a business wants to come up
  with new ideas, or if a specific product
  needs to be sold before a certain period,
  then businesses can use mobile applications
  as a medium to send promotional coupons,
  discounts, offers, advertisements, etc. via
  push notifications at any time. Such
  notifications will encourage the customer to
  open the app, check the available offers,
  and encourage sales. Based on the customer's
  reaction, businesses can do their analysis
  and evaluate the customer trends and then
  change the advertising strategy if required.
• Quality user experience There is no end and
  there are no rules for the type of
  experiences that the user would find
  engaging and appealing. They are ever
  evolving, so there has been a substantial
  transition over a while. A business having a
  mobile application should focus on streamlining
  the app in providing customers' basic needs,
  giving an enriching experience by making it
  easy for the users to browse the mobile
  app. This enriching experience depends on how
  conveniently the user can access the app and the
  efficiency with which the users' requirements
  are fulfilled. With the mobile application
  being handy and seamless, it is
  considered to provide a quality user
  experience and is easily accessible.
• Let's sum up this by saying mobile applications
  for businesses will make them future-ready and
  help in securing the brand presence in the
  market. If you are striving for development,
  then creating a mobile app can effectively
  help in achieving these goals.