DISTRIBUTION CONCEPTS

1
CHAPTER 13

• DISTRIBUTION CONCEPTS

2
Distribution Concepts

• Ability of consumers to gain access to products
  in a timely and convenient fashion
• Moving product from producer to consumer via the
  various channels of distribution

3
Sports Distribution Issues

• Sports Retailing
• Stadium as Place
• Sports Media

4
Sports Retailing Mix

• Products
• Pricing
• Distribution
• Promotion

5
Retail Image/Store Personality

• Factors include (in general)
• atmospherics
• location
• employees/sales personnel
• clientele
• merchandise assortment
• promotional activities

6
Stadium as Place

• New Sports Venues
• Ticket Distribution Issues

7
Sports Media as Distribution

• Delivering the Sports Product to Consumers Via
  Media
• Rising Cost of Media Rights
• Media as a Portion of the Revenue Mix
• New Trends in Sports Media