Roger Mills Regional Managing Director Newsquest (London)

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Roger MillsRegional Managing DirectorNewsquest
(London)
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• The role of the local press and how colleges can
  best work with them to enhance their reputation.

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• Who are you dealing with?
• Seek out the managers.
• Check structures regularly.
• Editorial and advertising.

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• Steady stream of material.
• Allders method.
• Not simple stuff.
• New dimension.
• Audit.

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• Production process.
• Do you know how they do it?
• Bank holiday/weekly schedule.

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• Partnerships
• Catering awards
• Recruitment fairs
• Fashion shows
• Open events
• Motor shows

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• Bad news never easy.
• Communication with press policy.
• Use time wisely.
• Keep message constant.

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• Balance.
• Not enough time to respond.

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• Complaint what reparation?
• Factual error.
• Impact on reputation.
• Misleading or unbalanced.
• Offer alternatives for follow-up.

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• Power of the phone.
• E advertising.
• Effective use of video and stills.

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• Look wide.
• Respond.
• Dont ignore the web.
• Try to involve us.