Jack Pellicci VP,Global Service Industries

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Spatially Enabling the e-Everything Enterprise in
a Digital Economy Fourth GSDI Conference Capetown
, South Africa March 13, 2000
Jack PellicciVP,Global Service Industries Oracle
Corporation jpellicc_at_us.oracle.com
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The New Business Landscape
Internet Time
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Getting a Rapid Return On All Your Information
Total Cost of Information
Value of information
Over the Counter
Mail
Knowl. economy
IVR
e-Mail
e-Government
Internet

e-Business
Internet 2
Location Based Services
Cost
Value
Self Service
Innovation
Leadership
2003
2000
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e-Everything
e-Services
e-Solutions

e-Business
Customer
e-Government
Business Information
Geospatial Information
e-Learning
Location Based Services
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The e-Enterprise
Supplier
Customer
Employee
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e-Enterprise Drivers
Efficient Markets
Globalization

• Dynamic Trade
• Disintermediation
• Transparent Prices
• Traditional boundaries dissolving

• Global Competitors
• Global Customers
• Global Channels
• Global Implementations

• Customer-centric
• Dynamic Supply Chain
• Buying communities
• Hosted Services
• B2B Portals/ Exchanges
• Location Based Services

New Business Models
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Managing All the Data in an e-Enterprise
GeoSpatial and Multidimensional
Self Service Access
Spatial Queries
Geospatial Data
Business Data
Data Mining
Customer Data
Electronic Exchanges
Stores
Integrated Infrastr.
Business Queries
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Spatial Market Trends
Spatial Business Support Systems
Internet Platform
Source IDC
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Spatial Information Usefulness
35
29.9
29.5
30
25.1
25
20
Percent
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11.2
10
4.3
5
0
1 - Not at all useful
2 - Minimally useful
3 - Moderately useful
4 - Very useful
5 - Critical
Source IDC, 1998
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Growth and Revenue
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Emergence of Location Based Services
10B
Internet and Mobile Location Services Market
Market Size
5B
Inflection Point
GIS Market
1B
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Recognizing the Value In Spatial
MapQuest acquired by AOL for 1.1 Billion In
certainly the biggest financial deal in the
history of mapping, internet service provider
AOL on December 22 announced its intention to
acquire MapQuest for a whopping 1.1 billion in
stock. MapQuest provides on-line mapping and
routing at its own popular web site, and licenses
this technology to
Fortune 1000 companies
QUALCOMM Acquires Wireless Location Leader
SnapTrack for 1B Combined Technologies Place
Companies at Center of Wireless Position Location
Market SAN DIEGO - January 26, 2000 - In a
move designed to enable broad new applications
for mobile location-based services and
wireless Internet systems, QUALCOMM Incorporated
(Nasdaq QCOM) today announced that it will
acquire SnapTrack, Inc. of San Jose, Calif.,
a leader in wireless position location
technology. Combining SnapTracks technology with
QUALCOMMs innovative gpsOne technology
will accelerate the introduction of powerful
location-enabled mobile phones and other devices
utilizing Wireless Assisted GPS (Global
Positioning System) technology.
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The Strategic Role of Spatial in the New Economy
New location-based services Target new customers
Upsell existing customers Exploit competitors
Expand Markets
Improve Efficiencies
Increase return on all information Support
e-Business/ e-Government Integrate spatially
enabled Exchanges
Retain Customers
Improve customer service Enable customer
self-service Improve customer intimacy
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The New Spatially Enabled Global Business Model
Separate IT and business strategies
Aligned global IT and business strategies
Unified global IT and business strategies
Single global strategy
IT
IT
SpatiallyEnabled e-Enterprise
eE
Globalization of business
Forrester
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Model for Accessing Spatial Data
Integrated View
Whoville
Cedar Lake
Parcels Roads Images Boundaries...
Queries extract data from diverse sources
CatalogView
Internet
Common interfaces enable interoperability
GeoXML Clearinghouse
City Agency
Data Vendor
State Agency
Web Portal
Catalog that indexes data, similar to WWWs html
search engines
Data Metadata
Data Metadata
Data Metadata
Data Metadata
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Spatially Enabling the e-Enterprise
Handheld Wireless Mobile Intranet Extranet In
ternet
Spatial Data Warehouse
Application Server
Business Intelligence
Enterprise Spatial Architecture
Spatial Information Access By Any System,
Process, User
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Web Based Location Services
Web Browser
Web Phone
Palm
3rd party GeoJava Components
Application Tier
Portal to Go
Application Server
Location Server
Map Server
Data Server Tier
Geocoding Server
JServer
Multi-Media
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Leveraging Location Aware Enterprise Portals
Enterprise Portal
Productivity services
Spatial Indexing
Employee
Emplo
EXsdfe
EXs
Location-based services
Abcd
Customers/ Citizens/ Users
e-Business Applications
Personalized Delivery

• Enterprise Portal
• 1 Place to access geospatial information
• Empower users by efficiently sharing information

I/N
Spatially Enabled OnLine Exchange
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A View of the Future The Spatially
Enabled Digital Marketplace
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Drivers in the New Digital Marketplace

• Simplicity
• Completeness
• Shared Services

Everything Over the Internet
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Key Elements Of an Exchange

• Real-time visibility across supply chain
• Collaborative supply chain planning
• Build-to-order production models
• Optimized inventory management

• On-line product development environments
• Collaborative design
• Interactive program schedules

• On-line auctions, RFQs
• Consortium buying
• Liquid market for surplus materials
• Catalog purchasing

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Auto-Xchange a Joint Venture

• Cisco Corporation
• Supply internet and intranet connectivity
  solutions facilitating the linking of Fords
  30,000 suppliers to the e-marketplace.

• Ford, GM and Daimler-Chrys.
• Direct all Ford production and non-producti,n
  purchases through Auto-Xchange
• Contribute employees to manage business operations

• Oracle Corporation
• Provide the technology
• Provide systems integration services
• Host the exchange
• Contribute employees to support technical
  operations

Auto-Xchange

• Operating Principles
• Create a market open to the entire industry
  including other OEMs, all tiers of suppliers
  
• and dealer networks
• Operate independently and without bias.

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The Digital Marketplace-A Vision of the Future
Education
Industry
Government
NGOs
Integrated Online Exchange
Migratory Initiatives
Legacy Systems
Supply Chain Exchanges
Linked Exchanges
Small/Medium Suppliers
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Adding Location Based Services to an
Exchange

• Visibility across the location services
• value chain
• Mining of Govt Data
• Push/ pull delivery strategy
• Optimized knowledge management
• Free to Low Cost

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Creating a Spatially Enabled Digital
Marketplace
Critical Success Factors

• Think Big, Start Small, Scale Fast, Deliver Value
• Emphasize simplicity and completeness
• Centralize and manage complexity-- on network
• Integrate public and private spatial services
• Provide distributed access to integrated
  location based services
• Share everything--data, content, infrastructure
• Create meaningful public-private partnerships
  around standards

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The Challenge

• Can You Support the Vision for the Spatially
  Enabled, e-Everything Global Enterprise
• Can the GSDI Initiatives Support the New Global
  Business Model
• Can We All Articulate the Value of Spatial in an
  Integrated, Public-Private, Shared Services
  Digital Marketplace