Description:
What kind of audience do the brands capture through domestic and international airport advertising? Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include: • Affluent families • Businessmen • Top Executives • Policy Makers • NRIs • Indian and foreign tourists • Top-Rung Professionals • Expatriate workers – PowerPoint PPT presentation