Who Is Winning The Competition of Basketball Shoes

1
Who Is Winning The Competition of Basketball Shoes

• Vs.

2
Advertising/CampaignsReebok

• Reebok Ads are short lived
• Through the 90s the average lifespan of a Reebok
  campaign was under 2 years
• Campaigns dont last long enough to get message
  out
• Leaves people to be confused

3
Nike Advertising/Campaigns

• Long and Established campaigns
• Just Do It
• Lasted for over a decade
• Nike is going to new territory with films, T.V.
  programs, and music

4
EndorsementsReebok

• Concentrates on younger players possible because
  of there lull in sales to the younger market
• Want to ad a hip/ cool look to there ads bye
  endorsing a younger more hip player
• Kobe Bryant, too old?
• Reeboks foreign sales are week
• Signed Allen Iverson
• Allen Iverson makes 96,000/week

5
EndorsementsNike

• Endorse all types of players
• Steve Nash, Dikembe Mutumbo, Yao Ming, Jason Kid,
  Scottie Pippen, Dajuan Wagner.
• Nike wants to appeal to everybody
• Michael Jordan

6
MarketingReebok

• Greatly appeals to women and people 45 and older
• Not many 45 year old are on the court everyday
• Isolated because of small foreign market

7
MarketingNike

• Has a great younger market
• Foreign market
• More fashionable shoes
• Air Jordan still flies high
• Higher prices seem like your buying a higher
  quality shoe and Nike seems more prestigious with
  higher priced shoes

8
Conclusion

• Nike is winning the basketball shoe industry
• Advertisements
• Endorsements
• Marketing Directions