Dragnet EBusiness Ltd

1
Why e-Commerce
The dotcom bubble may have well and truly burst,
but the need for pragmatic e-business solutions
is greater than ever.
Alastair Sinclair

• Dragnet E-Business Ltd

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What we would like to cover

• Why you should be thinking of investing in
  e-Business
• Demonstration of integrated e-Commerce
• Examples e-Commerce sites
• Summary

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Why e-Commerce
You should not be thinking of adopting
e-Business because it is fashionable, but
simply because it makes good business sense. It
helps you to

• Reduce your costs
• Sell more
• Improve customer service
• Reach a larger market

4
Reduce your costs

• The average cost of raising a purchase order is
  100 - if its done right!
• When mistakes occur through incorrect billing
  details, wrong prices and simple human error, the
  cost escalates rapidly, quickly amounting to
  thousands of pounds per month
• Additionally, some companies are spending up to
  8,000 a year manually re-keying data onto their
  websites

• The right e-Commerce solution will help you to
  significantly reduce these costs by
• Removing/automating core processes
• Reducing errors through the re-keying of data
• Reducing errors through misquoting prices and
  terms to specific customers

Chartered Institute of Purchasing Supply
Exchequer Survey
5

• Company providing complex refrigeration and
  air-conditioning products to clients across the
  globe
• Selling process required raising 7 individual
  pieces of paper for each order
• Working with DRAGNET to develop their on-line
  order system, Harp have reduced activities cost
  in this area by 30 whilst simultaneously
  increasing volumes
• Savings estimated at gt20,000 per year
• System being extended to include direct order
  entry by field sales force via their laptops to
  save more cost and time

Dragnet has propelled our company from the
ice-age into the world of e-commerce at a really
affordable price

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Increase your sales

• Attracting customers is probably the most
  important activity for all businesses - it is
  also amongst the most expensive

• The right e-Business solution will help you to
  grow your business quickly and cost effectively
• Channel that works 24/7 at less than the cost of
  your cheapest employee
• Automatically cross-sells and suggest
  alternatives for out-of-stock items
• Integrates directly to lower sales admin costs
• Deals with all of your customers quicker and on
  their terms

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Because we sell to a specialist niche market, it
simply isnt practical to open stores on every
high street. We needed to think of innovative
ways of expanding our business and the Web fits
the bill perfectly.

• Supplies instruments and other supplies to a
  diverse range of customers
• Looking to grow the business without extending
  high street presence
• Worked with DRAGNET to develop website into
  on-line trading site which has allowed them to
  increase their offering to some 2,000 stocked
  items whilst lowering order processing costs
• Flexible to allow specific trading terms for each
  group of customers - from individuals to schools
  LEAs
• Site receiving 60,000 hits/month

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Improving service to your customers

• Having acquired your customers it is essential
  that you can provide the level of service
  required that will make them want to buy again

• The right e-Business solution will help you to
  continually delight your customers
• Their orders are automatically acknowledged
• They are always offered the right prices terms
• They enter their own orders to ensure their order
  delivery details are correct, and feel more in
  control of the process
• They can do business with you when it suits them

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Response from customers has been good. The site
has been widely praised for its ease of use and
simple shopping process. It is now far easier for
buyers to order our products

• Company that supplies travel goods to direct
  mail, high street and airport retailers and
  distributors in 30 countries
• New on-line system developed with DRAGNET has
  significantly reduced the complexity of the
  ordering process with consequential cost savings
• Integration of the site with other accounting
  systems has ensured accuracy of pricing on the
  site
• Critically, it has delivered significant benefits
  to clients - order placing that used to take 2
  client staff an entire day can now be done by 1
  person in a couple of hours

10
Reaching a larger market

• When market conditions are difficult it is
  important for a business to cast its net as far
  as possible
• The global nature of the world wide web means
  that e-Business provides some unique
  opportunities in this area

• The right e-Business solution will help you tap
  this new potential by
• Positioning your business as a credible player,
  giving it a large company look feel
• Allowing you to be open for business when your
  customers are open for business
• Allowing customers to find your products
  services, whether you are actively marketing to
  them or not

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• Leading UK supplier of orthodontic equipment with
  25 of its sales coming from abroad
• Worked with DRAGNET to develop an on-line
  ordering system that was customer friendly and
  could be used across the world
• Customers can get constantly accurate pricing
  data without having to call in, and so place
  orders 24 hours a day
• Reduced the numbers of brochures used, saving
  money especially on those being sent abroad
• As a direct result of the site, OthroCare won new
  customers in Russia, Latvia Estonia

We are sure that DRAGNET will be a major boost
to our business

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Why NOT e-business?
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Why NOT e-business?
No opportunity My customers just arent asking
for this

• Despite the fascination for reporting doom
  gloom about e-Business, the truth is that the
  vast majority of households now use the internet
  regularly and thousands of businesses are going
  on-line every week
• Increasingly mid-market companies and government
  bodies are requiring their suppliers to deal with
  them over the net
• More of your customers would go on line if YOU
  were to show them how dealing with you on-line
  would help THEM achieve significant benefits in
  terms of efficiency and costs

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Why NOT e-business?
Too costly Doing e-Business is very expensive

• Dont think about it as a cost. You dont even
  have to see it as an investment for the future -
  e-Business will deliver real, tangible benefits
  to the business you have TODAY
• Upfront costs are quickly recovered by having
  more efficient processes and cheaper sales growth
• Running an integrated e-Business system like
  DRAGNET, costs less than 500/month, compares
  favourably with the cost of manually keying
  orders (at about 100 per order) and allows staff
  to be reallocated to more value-adding tasks
  elsewhere in the business

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Why NOT e-business?
Unproven technology Its just too risky to
invest in technology that might not work now and
which will probably be obsolete in a years time

• Like all new technology there is a learning
  curve. But e-Business is well past the early
  adopter phase - it works now and it will only
  get better
• Invest in products that are built on standard
  industry tools such as Microsoft - As technology
  moves on you can simply migrate your solutions to
  the next versions and it should be scaleable

16
Why NOT e-business?
Lack of security My customers dont like the
idea of hackers breaking into our systems and
disappearing with their details

• Again, things have moved on. The fact that most
  of us have now experienced shopping on the
  internet has allayed most people fears. But just
  in case
• Invest in technology that has built-in security
  features plus SSL SET (the padlock you see on
  the screen), ensure the data is held behind
  secure firewalls. Finally, unique user names and
  passwords to gain access to customer records.
• DRAGNET has had no security breaches to date

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Why NOT e-business?
Lack of in-house skills We dont have people in
our business to run these new systems. Well be
forced to recruit new, more expensive people

• If your e-Commerce solution is based around your
  current back office accounting systems your staff
  can access the additional functionality with just
  2-3 keystrokes
• Training requirements would be minimal.
• Your e-Commerce solution should simply be an
  extension to your order processing system.

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Demonstration
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Market sectors
Veterinary Supplies Medical Supplies Orthodontic
Supplies Printers Supplies Housing
Associations Kilt Manufacturers AV
Suppliers Telecommunications Distributors Gourmet
Food Distributors Paper Film Suppliers Skate
Skateboard Suppliers Associations Clubs Organic
Herbs Suppliers Design Muti-media
Companies Time Switch Manufacturers TV
Companies
Refrigerants distributors Musical Instrument
Dist Stationery Suppliers Garden
Centres Packaging Manufacturers IT
Suppliers Luggage Bag Manufacturers Cycle
Shops Architectural Ironmongers Camping Caravan
Accessories Golf Equipment Branded Products
Supplier Councils Schools Colleges Children's
Nurseries Pharmaceutical Suppliers
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B2C www.thegardenfactory.co.uk
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B2B www.harpintl.com
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B2B www.design-go.com
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DSM Commerce
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B2B
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B2C www.hillbilly.co.uk
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B2B www.rsvisual.co.uk
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B2C www.jcbworks.com
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How to get started
Week 1
Week 2
Week 3
Agree project start date key milestones
Define your businesss requirement
Produce outline proposal
Review detailed proposal
Develop detailed specifications

• What does your business do?
• Who are your customers?
• What are their needs/how could they benefit?
• What are your products?
• What are your business objectives?
• What resources can you use?
• What do you want to achieve with your e-Business?

• Detailed data gathering - numbers of products,
  catalogues required, numbers of customers
  different account profiles etc
• Involvement of relevant client team members -
  product and account managers, IT etc
• Involvement of partners - resellers, web
  designers as appropriate

• Production of detailed project plan - who will do
  what by when, roles responsibilities
• Key milestone schedule of deliverables and
  payments

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Summary
Why e-Commerce

• Reduce your costs
• Sell more
• Improve customer service
• Reach a larger market