Video wall

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Video wall

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Videowall solutions Dubai – PowerPoint PPT presentation

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Title: Video wall


1
BENEFITS OF VIDEO WALLS
  • BY SMERK TECHNOLOGIES
  • www.smerktech.com

2
  • If you're thinking about video wall technology
    and reading this article, you already know that
    this is one of the most effective ways to connect
    with your customers and make a statement.
  • You know, intuitively, that big moving images are
    exciting and immersive. Starting this research,
    maybe you want a few ideas about how companies
    are using this impactful format, especially now
    that the industry has extended to include
    interactive video walls as well, providing even
    stickier and more memorable ways to engage with
    your audience. These experiences are brand,
    loyalty, and revenue building.
  • Here are 11 reasons why large format or
    interactive video walls add value to your
    business.

3
1. STELLAR IMAGES AND EXPERIENCE
  • Conventional wisdom and availability of
    technology in the past meant businesses would use
    projectors to display large images. That
    technology required focusing of the lens,
    blending of edges between two projected images,
    or sometimes the use case would require two
    projectors just to put enough light on the wall
    to create an image. Video walls use a direct view
    technology like LCD/LED screens, which provide an
    undeniably crisp and clear picture and increased
    brightness.
  • Have you ever walked into an electronic store and
    stopped the moment you saw a screen showing a
    magical landscape? The clarity and experience it
    provided made you pause and pay attention.
    Interactive video walls offer the same
    experience, demanding the attention of your
    customers because of the brightness, the
    contrast, the movement and richness of color.

4
2. RESOLUTION IS NO LONGER A PROBLEM
  • Resolution is one detail you cant ignore. Sports
    bars build a business through loyalty. The
    loyalty is built through that amazing game-day
    experience great food/beverage/service.
    Larger-than-life screens with exceptional detail
    and contrast is the thing that ensures they keep
    coming back . The bigger the image, and the more
    detailed, the more youll need great resolution.
  • Resolution is the number, size and density of all
    the pixels it takes to compose a clear image. If
    you can see those individual dots from the
    targeted viewing position, or if you feel the
    image is 'soft', the resolution of the display
    hardware is probably too low. With professional
    video wall design, you can get the best high
    definition picture possible and even add more
    displays together to create a wall as clear and
    as big as you want. There are many opportunities
    and options to fit your unique needs.

5
3. POWERFUL PROCESSING CAPABILITIES
  • The flexibility to display lots of different
    types of content in a span across a large or
    uniquely shaped video wall is enabled by image
    processing power. This processing can be handled
    in the screens themselves (to split and span the
    image across many screens, for instance), or it
    might be handled by a separate piece of hardware.
    Making sure your design team understands your
    source and content needs is important so they can
    select the right processing capabilities...which
    often includes a discussion on how to transmit
    the content from the source player to the video
    wall location.
  • A wall assembled using consumer displays can't
    provide the same processing power or flexibility.

6
4. CUSTOMIZED OPTIONS FOR HARDWARE
  • Generally, video walls make up many displays and
    are joined to create an expansive wall with one
    single image, video, or presentation. While this
    is the foundation of a video wall, you have the
    freedom to create a video wall design.
  • For example, the size and dimension of the wall
    can be determined by the combination of displays.
    Video wall design involves creative shapes that
    fit the presentation or brand. Since a video wall
    can be customized by using many displays, you
    have the liberty to develop the best wall for
    your needs.
  • In addition to providing design flexibility to
    match architectural features, commercial-grade
    video wall hardware provides the long runtime
    abilities needed by a business to play content
    during their operational hours every day.
    Commercial video walls are built from
    technologies and components specifically designed
    to run for long times, in adverse conditions.

7
5. PRESENT YOUR CONTENT THE WAY YOU WANT TO
  • Do you want customers to pause at the store
    entrance because your wall demands their
    attention? Do you want an interactive video wall
    to provide the help and answers they might have
    while viewing your products?
  • Whether the content and messaging needs are
    passive (e.g. brand-building, national campaign
    activation, bold offer-based material) or
    interactive (e.g. virtual fitting room, social
    media powered), video walls give you the ability
    to do it BIG.

8
6. INCREASE CUSTOMER ENGAGEMENT
  • An interactive video wall can make all the
    difference for your company. A typical customer
    feels an urge to buy when the product for sale
    can be made to feel personalized. A video wall
    installation accounts for this and positions the
    content to envision themselves as a user by
    configuring, browsing options, and holding the
    item in their (digital) hands.
  • Whether they have a question about the product,
    or they want to learn more about you, customers
    will be more encouraged to take action through an
    interactive video wall. This is an opportunity to
    gather valuable data about your customers with a
    chance of improved conversion.

9
7. PROVIDE EDUCATIONAL MATERIALS TO CUSTOMERS
  • Some products or services require more than just
    promotion to win over a customer, and this is
    where an interactive video wall makes sense.
  • For example, if youre selling tires, youll deal
    with customers who need reasons presented, in a
    compelling way, for upgrading to a premium tire.
    A video wall design thats positioned in the
    waiting room can help you make that sale,
    explaining the difference between standard and
    premium tires and how the choice can affect the
    customers pockets, safety, and overall drive.

10
8. MAKE YOUR COMPANY FLEXIBLE AND ADAPTABLE
  • As business owners, we need to be able to change.
    When we have the technology and resources to
    pivot, our businesses are stronger and more
    adaptable to changes in the industry.
  • Installing a video wall makes it easy to change
    your promotions, menus, and any kind of content
    you display in the store. Rather than ordering
    new materials, switching out signage, or dealing
    with outdated technology that doesn't suit your
    needs, you can make the changes instantly on a
    video wall.

11
9. SHARE YOUR BRAND
  • Your brand means everything. Its your
    reputation, it makes you recognizable, and it
    provides opportunities for customer trust and
    loyalty. Your brand doesn't just represent you,
    it actually represents how customers feel about
    you.
  • When you decide to pursue video wall
    installation, it shows a confidence in that brand
    story and an investment in improving that feeling
    that customers have. A customer walking through
    the door and being greeted with your images, POV,
    product, messages and large representations of
    them and the community of brand followers is a
    big message that says, "Our brand thinks these
    things, and you, are important."

12
10. YOU CAN TELL YOUR STORY
  • They might not have spent much time thinking
    about it, but every business is telling a story -
    in everything they do. Youre telling a story
    about the customer and their needs, how you
    empathize with them, and that you have a plan to
    help. While you can train your employees or
    market your unique value proposition, it can
    still be challenging to get the message across.
  • As customers spend time in your establishment,
    your interactive video wall can tell your story,
    providing promotional content, testimonials, and
    more.

13
11. PROMOTE PRODUCTS BASED ON DEMAND AND SEASON
  • You might have products that sell better in
    different seasons. If you sell one product the
    most in the summer (like a popular pair of
    sunglasses), you might want to start promoting
    other products in your store to help boost those
    sales too (like a complementing baseball cap).
  • After all, if a customer is already looking for
    something specific, this is an opportunity to use
    your resources to sell related products and more
    options. Once you get a video wall installation,
    youll be able to communicate quickly and
    efficiently with your customers.
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