Relabelling: What Is It, and How Does It Work?

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Relabelling
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Relabelling What Is It, and How Does It Work?

• Relabelling is something very native to the world
  of fashion and design. In the world of apparel,
  relabelling clothes has been quite a big trend
  for many years. Many big clothing brands are
  known for relabelling their clothes. However,
  relabelling is something that is of concern to
  many people and the public in general because it
  raises a few ethical questions regarding the
  concept of the process.

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Relabelling What Is It, and How Does It Work?

• Many people question that is actually ethical,
  illegal, and the right thing to do when you are
  essentially just taking a product that is not
  manufactured by you or your brand and then making
  it look like it is yours with a new label. But
  there is a catch! Whilst people have an ethical
  stance when it comes to relabelling, it is not
  actually illegal if you do it correctly.
• Today, we are going to cover the controversial
  but very commonly-practised concept of
  relabelling and discuss everything about it, so
  you know how to approach it correctly

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What Is Relabelling?

• Relabelling is the process in which people or
  brands remove a label from garments or piece of
  clothing or apparel and put a different label on
  it.
• Relabelling has been used for many years by
  apparel printers catering to businesses who are
  looking for a branded item for their customers.
  It is used by medium-sized and small-sized
  business most commonly. What these businesses do
  usually is that they buy their products from
  a wholesaler and then sell those products as
  their own.

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Limitations of Relabelling 
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• In short, you need to be fundamentally compliant
  with the laws and regulations of your local
  territory as well. As we have mentioned above,
  you cannot just go around taking labels of the
  garments you please and then doing whatever you
  want because that would be illegal. You must have
  the right provisions in place along with
  appropriate advice to deal with any requests
  before you try relabelling.
• If youre still unsure about what you should do
  then you can contact your supplier. Suppliers
  usually know what can be done and what cannot be
  done with most of the items and garments they are
  selling at wholesale. Therefore, when you replace
  an old label, your custom t-shirt printing
  company will be aware of the different techniques
  and processes to follow. From there on you can
  come up with a woven solution or a printed
  solution to replace it.

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What Are the Pros of Relabelling Garments?

• The main point of going through the trouble of
  relabelling your clothes is to expand your
  brands awareness and visibility to people. By
  doing so, you can make a better and improved
  impression of your brand or business. Plus you
  can also increase the levels of professionalism
  associated with your brand or business.
• Whilst relabelled clothes or item will not
  necessarily make your sales skyrocket, based on
  the data and statistics, they will surely help
  you transmit the core values of your business.

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The Final Takeaway

• To conclude it all, relabelling is a process with
  which you remove labels from apparel and items
  bought from wholesalers and then replace them
  with labels or designs of your own. It comes in
  handy for many businesses, but you must take the
  fundamental precautions to avoid breaking laws or
  getting sued by other businesses.