For The Post-Covid Era, FMCG Sales Strategies

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Title: For The Post-Covid Era, FMCG Sales Strategies


1
5 FMCG Sale Strategies For The Post-Covid Era
2
Introduction
  • During Covid and lockdown the FMCG sector was the
    most affected because consumers did not feel safe
    stepping outside and purchasing products sales
    can be improved without plummeting company
    resources and diminishing product value. Here are
    some sales strategies that can be adopted by the
    FMCG sector during the post-covid era

3
Create a new sales strategy and adapt to the
changing market
  • Customers buying behavior has changed
    drastically which in turn has affected retailers
    behavior too.
  • People have been spending more and more time
    online, so to keep up with the change, marketers
    need to come up with new sales strategies .
  • These strategies should be capable of predicting
    retailers needs and foresee the upcoming trends
    in buying behaviors.

4
Strengthen the communication with retailers
  • FMCG distributors and manufacturers must try and
    bridge their communication gap caused by the
    disrupted commute system during the pandemic.
  • Social media is a great gadget to compensate for
    that.

5
Advanced visual merchandising
  • Visual Merchandising is one of the most potent
    ways to fortify sales.
  • It directly affects sales by driving customers'
    attention and determining customers buying
    behavior in the shop itself.
  • By using diligent observation and data from
    advanced visual merchandising audits one can
    carefully place the products with certain visual
    cues to initiate a habitual loop.

6
The calculated placing of inventory in shops
  • 80 of the sales are generated from 20 of the
    product.
  • That famous 80-20 rule can be applied in the
    listing of FMCG products.

7
Start applying solutions to make the process more
automated
  • In a situation where maintaining distance and
    wearing masks have become our 'new normal' , the
    health of front-end workers is definitely a point
    of concern.
  • FMCG partner must incorporate digital solutions
    to establish stronger communication channels
    during the post-covid period.

8
Conclusion
  • FMCG distributors in UAE reported that 37 of
    the customers visited stores less frequently.
  • Thus making the process more automated not only
    ensures security for the buying party but also
    makes the process quicker and less prone to
    errors.
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