Different Forms of Private Contributions: Cases from CEE

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Different Forms of Private Contributions Cases
from CEE

• Balázs Sátor
• Tbilisi
• July 2, 2008

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1. Global Campaign trends

• Traditional campaigning
• They Do !!

• New campaigning
• I do !

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2. Global Campaign trends

• Traditional campaigning
• Low level of recognition

• New campaigning
• Medium to High level of recognition

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3. Global Campaign trends

• Traditional campaigning
• Off line media pace !

• New campaigning
• Instant campaign !

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Red Cross, BulgariaCare Partners Network
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• Genetic engineering free consumer guide .
  Greenpeace Japan. September 2006

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QR code. Greenpeace Japan.
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KOGART, Kovács Gábor Art Foundation 2/1

• Founded in 2003 by Gabor Kovacs
• Trust estate 12.000.000 Eur
• Aims of foundation
• to increase appreciation for the arts,
  especially the fine arts
• to promote talented young artists
• to create a contemporary art collection mostly
  of Hungarian works of art
• First small grant in 2004 400 Eur/month for
  young fine artist for one year

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KOGART, Kovács Gábor Art Foundation 2/2

• Opened KOGART Gallery in 2004, temporary
  exhibitions for Hungarian and foreigner artists
• Friends of Kogart Club
• indviduals (60 Eur/year)
• companies (960 Eur/year 2900 Eur/year)
• Benefits exclusive programmes, free entry to
  Kogart Gallery, Rent a painting, Euroweekends
• Since 2008 KOGART Educations, art seminars for
  lifetime learners and students

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Sándor Demján Foundation

• Founded by Sándor Demján, the Richest person in
  Hungary
• Supports education with more than 32.000.000
  Eur
• talented students from socially disadvantaged
  background in Hungary, Checz Republic, Poland and
  Romania,
• disabled people,
• environment protection as issue of education,
• education activities in disadvantaged regions,
• Central European University,
• joint support to young managers.

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Sándor Demján - Prima Primissima Award

• Award for the Hungarian Culture, founded in 2003
• 800.000 Eur / year for 10 years
• 9 categories literature, theatre, music, fine
  art, architecture, education, journalism,
  electronic journalism, sport
• Winners from 30 nominates are chosen by the
  public via phone and internet
• Anyone can join and support the award with money
  and tax 1

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Sándor Csányi Foundation

• Founded in 2005 by Sándor Csányi
• Trust estate 4.000.000 Eur
• Aim
• support talented children from disadvantaged
  background with involving the parents, teachers,
  experts
• lifetime support is possible
• Personally developed educational project,
  supervised by a mentor
• Social centers of education, trainings
• Projects in 4 counties, 4 social centers, 100
  students

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Péter Külloi, Camp of Courage Foundation 2/1

• Founded in 2001, by Péter Külloi
• Aims
• to provide a nationwide, complex therapeutic
  recreational program for children with tumors and
  other chronic diseases.
• to increase childrens self-esteem and
  confidence in each other, which advances their
  recovery and helps them to integrate with their
  healthy peers.
• 600.000 Eur per year for activities

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Péter Külloi, Camp of Courage Foundation 2/2

• Activities
• free-of-charge summer camps and
• family camps in the spring and summer,
• related programmes during the year.
• Focusing on life, opportunities, smiling and the
  sense of belonging
• 1500 children supported during 7 years
• Member of Association of Hole in the Wall Camps
  (founded by Paul Newman)

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Vodafone Foundations 2/1

• Vodafone Group Foundations the centre of the
  network of global and local social investment
  programmes
• Launched in 2002
• Currently in 25 countries Albania, Australia,
  Czech Republic, Congo, Egypt, Fiji, Germany,
  Greece, Hungary, India, Ireland, Italy, Kenya,
  Malta, New-Zealand, Poland, Portugal, Romania,
  Spain, South Africa, Tanzania, the Netherlands,
  Turkey, UK, USA
• Since 2003 in Hungary, first in the region

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Vodafone Foundations 2/2

• Aim support local communities
• Target groups
• disabled and socially disadvantaged children ?
  healthcare,education
• homeless people ? rehabilitation and health
  support
• 2 000 000 Eur for 154 projects together with 88
  organisations since 2003

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Why do we need private giving?

• To grow
• To develop
• To stay around
• To come back
• To have a fresh start

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Five basic strategies
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Are we ready?

• Resource Map

• Financial Sustainability

• Cause Mission

• Fundraising Capacity

• Organizational Learning Change Mgmt

• Branding Embeddedness

• Experience in Fundraising

• Philanthropic Environment - Context

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The Real Fundraising

• Fundraising Techniues
• Direct Marketing
• Direct Mail, telephone, email, sms, personal
• Advertising
• Billboards, citylight, newspapers, magazines,
  DRTV (teleshop), online/internet advertising
• Below the line (BTL) - indirect
• Collection boxes, leaflets (strategically
  placed), newsletters, own webpage
• Face-to-face (BTL direct)
• Street fundraising Direct Dialogue, attending
  mass-events (e.g. festivals), door-to-door
• Events
• Auctions, concerts, gala events, walks, running
  other sports events, festivals, fairs,
  telethon

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What is Direkt Marketing (DM)?

• Until today it is the most effective fundraising
  method (in Europe and worldwide)
• It applies tools that allow personal and direct
  reaction by the receiver (such as giving a
  donation)

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DM Basics

• It only works if we have proper marketing
  knowledge
• Small investment potentially small (financial)
  gain, big investment potentially big gain
• The longer we are running it (well), the more
  effective it becomes

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Donor Pyramid
Legacy
Major gifts
Regular gifts
Repeat gifts
First gifts
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Building a strategy

• What is our cause?
• Our mission is to assist persons with
  limb-deficiency in integration and social
  acceptance, improving their quality of life and
  preserving their dignity.
• Our hands are essential parts of our bodies.
  They feed, they care and caress. We give back
  their hands to people who lost them in bad
  fortune.

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Building a strategy

• What is the current situation?
• What is our cause?
• Who will support us?
• Which strategic direction? Whom to target?
• What methods? What case for support?
• How to measure success?

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Thank you!

• For more information
• www.ctf.hu
• 36-1-385-2966
• ctf_at_ctf.hu