Media Campaigns and the Brag Book

1
Media Campaigns and the Brag Book

• Creating a book to celebrate your efforts

2
Sections of the Brag Book

• Contracts and Administrative Information
• Award letter
• Letter of agreement
• School information form
• List of steering committee members
• Training Materials
• Handouts, Power Points, contact information for
  additional trainers

3
Activities Section

• Activities
• Photos of assemblies and events
• One of each giveaway
• If necessary, a photo of the giveaway is
  aceptable
• A copy of your messages
• Copies of any website or newspaper articles

4
Budget Section

• Budget
• All money must be spent by the conclusion of the
  project year!
• Keep copies of all receipts
• Pre-Approved items
• T-shirts, lanyards, academic supplies, and items
  under 100 each
• Non-approved items
• Equipment (computers, DVD players)
• Excessive items without a normative message
• Gift cards/certificates and cash prizes

5
Steering Committee Meeting Notes

• Templates available by request
• Email correspondence if appropriate
• One in-person meeting per semester
• Let CAS know if you would like a coordinator or
  project representative to be present at your
  meetings

6
Folder
Active consents go here and are mailed to CAS!
(even the ones where permission was not granted
by the parent)
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Posters

• Hang in high traffic locations
• 4 differently designed color posters, up to 100
  copies of each
• Many of the schools messages will be reflected

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Poster samples
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Print Electronic Media Material Suggestions

• Website
• Newspaper Articles
• Contact CAS for a prepared press release or
  recent published article
• Flyers
• Make it a contest!
• PSAs and YouTube
• See Social Norms A-Z A How-To Manual for more
  suggestions!

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Games, Activities, and Incentives
Football Toss -Answer a social norms question for
a chance to throw the football!
Spin wheel - Answer a social norms question for a
chance to win the prizes that match the color!
Backpacks are popular incentives!
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Contact

• Allie Pearce - Project Coordinator
• pearce_at_rowan.edu
• Dawn Reilly - Training Coordinator
• Dawnmreilly_at_comcast.net
• Pamela Negro, Director, CAS
• Negro_at_rowan.edu
• Phone [phone]
• Website http//www.rowan.edu/cas/currentprojects/
  njdesnp.html