Title: Franchise Owned Franchise Operated Model (1)
1BUSINESS PROPOSAL
FRANCHISE OWNED FRANCHISE OPERATED MODEL
AN ULTRA-ADVANCED PREMIUM AUTOMOBILE
DETAILING STUDIO
2ABOUT
US...
A one stop car care solution providing exclusive
range of cutting-edge car beauty products and
world class Nano coatings and Paint Protection
Film. Thorough research and understanding the
needs of a true automotive enthusiast resulted in
the establishment of Detailing Devils Pte Ltd.,
Singapore. Detailing Devils is a leading
automotive detailing company. For years it has
worked on multi functional protective coatings
for automotive surface, reinventing the ways to
Wash, Clean, Detail and Coat a vehicle with
extreme care and cutting edge technology Nano
Compound (Nano Ceramic). Through diligent
efforts, continuous research and testing it has
developed 9H DNA, a Nano ceramic coating, which
successfully protects surfaces like vehicle
paint, fabric, leather, glass, plastic, and
rubber. Since its beginning (2017), Detailing
Devils has always offered only the best with
their products services while striving to
constantly improve it.
3ABLEND
PERFECTOIOfN PROT ECTION
C H A N G E THE DNA O F YO U R V E H I C L E
4WE SPECIALIZE IN
Detailing Devils Primarily Provides Services That
Can Be Put Into 4 Different Categories. They Are
Washing, Cleaning, Detailing Coating. These
High-end Services Are Focused To Provide An
Exuberant Shine To A Vehicle.
WASHING Detailing Devils provides two, tested
and proven, methods of washing a vehicle that
delivers the best results. FOAM WASH HIGH
PRESSURE WASH
CLEANING Vehicle cleaning at Detailing Devils is
conducted by a soft M i c r o ? b e r t o w e l
. A decontamination process is carried out
before engaging certain cleaners for this
process.
5DETAILING
Detailing brings out a ?awless ?nish to any
vehicle paint, glass, rubber, fabric, leather
and plastic parts. Each service is crafted to
target individual p a r t s o f a v e h i c l
e f o r maximum care.
SKIN RESTORATION Restores the shine of a vehicle
by buf?ng the vehicle paint and removing
contaminants from it. WHEEL RESTORATION Restores
the wheel by removing break-dust, mud and
pollutants from it. Adds shine and darkness to
it. HEADLIGHT RESTORATION Restores headlight by
removing haze from foggy glasses and rendering
them clean and shiny.
CHROME RESTORATION Restores chrome ?ttings of a
vehicle by cleaning and polishing them to an
absolute ?nish. TRIM RESTORATION Restores
dashboard, trim, steering wheel and all the
parts of a vehicle interior by a thorough
cleaning. LEATHER RESTORATION Restores leather
parts of a vehicle by removing oil stains,
imprints, etc.
NANO COATING Our coating services involves
applying specialized ceramic coating to
different parts of a vehicle. Keeping in mind
the different surfaces a vehicle has, e a c h
c e ra m i c c o a t i n g i s designed to be
applied on a speci?c surface only. This p r o
v i d e s t h e u l t i m a t e protection a
vehicle can get.
6A BRIEF INTRO
ON CERAMIC COATING
Ceramic coating is an innovation in nano
technology. It is based on a liquid polymer that
consists of lots of nanoparticles. When applied
to a surface it provides protective properties
that may last for years. Ceramic coating is the
best known protection for automobile painted
surface. It helps prolong its life and provides
resistance against many harms. It is required
to protect the clear coat from wearing off,
extending its life so that a vehicle may not end
up being a rust-box.
BENEFITS OF CERAMIC COATING
NO MORE GRIME BUILDUP
UV RESISTANCE
THERMAL RESISTANCE
WATER RESISTANCE
LESS OR NO MAINTENANCE
GLOSSY PAINT
SELF-HEALING EFFECT
MUD REPELLENCE
710H HARDNESS DNA GRAPHENE
The Devils are taking their automobile protective
coating game to the next level with DNA Graphene
Coating. Unlike any other coating product in the
market currently, this brand new coating has 10H
Hardness and outshines its predecessor
signi?cantly. DNA Graphene creates a superb and
ultra-?exible coating that can be applied to
almost every surface that exists. Its versatile,
one-size-?ts-all, and uses the latest
nano-technology to give your car great results
for the years to come.
SPECIFICATIONS Packaging
50 mL
Appearance
Colorless Liquid
Chemical Resistance
12gtpHgt1
Salt Water Resistance
Yes
Moisture Resistance
Yes
Pencil Hardness (ISO-151842012)
10H
Dry Film Thickness
0.9-1.1 µm
Consumption per Unit Area
4mL/m2
Density _at_23C
0.87g/cm3
PH Value
5,5-6
Application Temperature
5C-30C (50RH)
Temperature Durability
150C
Water Contact Angle
107 _at_20 µL
Water Sliding Angle
17 _at_20 µL
Oil Contact Angle
87 _at_20 µL
Gloss Rate _at_60 ISO-28132014
98 (Acrylic)
Volatile Organic Compound (VOC) (ASTM D-2369)
640 g/L (63)
8PAINT PROTECTION FILM PPF
Detailing Devils PPF is expertly designed to
deliver the highest level of protection. It's a
specially formulated thermoplastic polyurethane
?lm which not only protects the vehicles from
scratches but also from minor damages caused by
stone chips and debris. Its great reliability
and performance makes it a perfect paint
protection ?lm. Plus, it has self-healing
property which takes care of minor to medium
scratches.
PRODUCT ADVANTANGES FOCUS ON ENVIRONMENTAL
PROTECTION
01
Anti-Fouling Anti-Solvent And Pitch
Anti-Scratch High Glossiness Superior Resistance
Against Water Stain And Dirt
TOP COATING
02
Anti-Chipping Anti-Scratch Excellent
Weatherbility Stable Against Chemical Attacks
TPU FILM
03
Quick Squeegeeing Easy Edge Wrapping Convenient
Corner Wrapping Stable Adhesive Strength
PSA
9SPECIFICATIONS
GREAT DURABILITY
ADVANTAGEOUS CHARACTERISTICS
Physical Properties Film Thickness 7mil
Physical Properties Tensile strength at break 9.4 kgf/inch
Physical Properties Elongation at break 99
Physical Properties Glossy(60deg) 265
Physical Properties Adhesion force ????
Aesthetic Impression Transmittance 651 gf/inch
Aesthetic Impression Brightening sensation ????
Aesthetic Impression Surface uniformity ?????
Durability Yellowing resistance ?E lt 1
Durability High Temperature resistance ?E lt 1
Durability Water spot resistance ????
Durability Dirt resistance ????
Installation Ability Edge wrapping ability ????
Installation Ability Hydrophobic property ????
Surface Function Self-healing ????
Surface Function Anti-scratch ????
Surface Function Anti-penetration ????
Surface Function Anti-chemical ????
10CORE TECHNOLOGY
CORE TECHNOLOGY FOR AUTOMOTIVE PROTECTION
- PERFECT PROTECTION
- Anti-Chipping
- Urethane Elastomer produced by resin
- Compounding effectively cushions the impact
- Anti-Scratch
- EASY INSTALLATION
- Quick Squeegeeing
- Elaborately designed matrix structured of PSA
- Layer makes it quick to drain out raindrops
- Easy Edge Wrapping
- Specialty Functional group of PSA improved
- Interfacial interaction between adhesive and
painting - Convenient Corner Wrapping Better elongation
helps easy installation on curved and corner
shaped area - Stable Adhesion Strong adhesive strength
effective prevents edge lifting phenomenom
Intrinsic self-healing mechanism quipped by
applying latent trigger material
? ?
?
Anti-Fouling Adopting reactive functional
?
monomer to construct dense top coating structure
?
- Anti-solvent and Pitch
- Highly branched crosslinking agent
- applied in top-coating
?
- LONG LIFESPAN
- Excellent Weathelity
- No discoloring by UV, Sunlight
- No damage from acid rain
- Stable under wide range of temperature
- Stability against chemical Attacks
- AESTHETIC APPEARANCE
- Superior Clarity
- Temperature Programmable aging system
- High Glossiness
- Precision Coating Control provides uniform
coating surface - Uniform Re?ection
- Manipulative coating head provides smooth
coating surface
?
No corrosion by deicing chemical Strongly
resistant against organic solvent and petroleum
pitch
? ?
?
Superior Resistance against Water Stain and Dirt
? ?
Dense coating structure prevents in?ltration of
water scale and dirt
119H DIAMOND NANO ARMOR
9H DNA is the popular nano ceramic coating
offered by Detailing Devils in the form of
service. It is the nano tech coating with
properties like scratch resistance,
mud-repellence, hydrophobicity,
chemical-resistance (acid/alkaline), that help
the surface it is applied on to stay unaffected
against the harmful effects of UV rays, road
debris, harsh weather, rains, etc. It has 5
variants depending upon the density of ceramic
particles contained in each of them
9H DNA - RELOAD 1 YR LIFE 9H DNA - PRO 3 YRS LIFE
9H DNA - ABSOLUTE 5 YRS LIFE 10H DNA - GRAPHENE 6 YRS LIFE
9H DNA - EVOLUTION 7 YRS LIFE
CRYSTAL VISION
A water-repellent coating applied to a car's
wind- shields. It has a unique good water
contact angle that helps windshields repel water
in the form of beads and provides better vision
while driving in rains. Also, it has an
anti-glare feature that promotes better night
vision.
DURABILITY 6 MONTHS
WHEEL NANO ARMOR
Developed using three ceramics mixed together, it
serves all types of wheels, especially alloys,
to help them withstand heat created by the
braking system of vehicles. It also renders them
mud- repellent and hydrophobic.
DURABILITY 3 MONTHS
12NANO SHINE ARMOR
Permanent tire shine nano coating to protect the
black shine of tires and prevent them from
cracking and yellowing.
DURABILITY 6 MONTHS
NANO TRIM ARMOR
A water-based nano coating for dash trim and
other parts to protect their shine from fading
getting spoiled for years.
DURABILITY 6 MONTHS
FABRIC NANO ARMOR
An industrial nano coating for fabric surfaces to
prevent them from stains, anti-fouling, fading
and make them more breathable
DURABILITY 6 MONTHS
LEATHER NANO ARMOR
Nano coating for leather surfaces to protect them
from water and oil based stains while preventing
them from cracking and dullness.
DURABILITY 6 MONTHS
13OUR PRESENCE
DELHI - Lajpat Nagar, Paschim Vihar,
Najafgarh PUNJAB - Chandigarh, Patiala, Ludhiana,
Jalandhar, Mansa, Mohali MAHARASHTRA - Pune,
Nagpur, Navi Mumbai, Vasai GUJARAT - Rajkot,
Vadodara HARYANA - Gurgaon, Faridabad, Panipat,
Rohtak, Hisar, Karnal, Sonipat, Sirsa, BIHAR -
Purnia KARNATAKA - Mangalore, Shimoga,
Belgaum UTTAR PRADESH - Lucknow, Greater Noida,
Noida sector 8, Ghaziabad CHHATTISGARH -
Bhilai RAJASTHAN - Udaipur, Jaipur, Jodhpur JAMMU
KASHMIR - Jammu MIZORAM - Aizwal ASSAM -
Guwahati ANDHRA PRADESH - Kadapa, Vijaywada
UTTRAKHAND - Dehradun, Haldwani HIMACHAL PRADESH
- Kangra, Una
WEST BENGAL - Siliguri ORISSA - Bhubaneshwar
TELANGANA - Khammam Arunachal Pradesh - Itanagar
UPCOMING
BIHAR - Patna
HARYANA - Ambala, Gurgaon 3.0 UTTAR PRADESH -
Agra, Varanasi ARUNACHAL PRADESH - Naharlagun
JHARKHAND - Ranchi MADHYA PRADESH -
Bhopal RAJASTHAN - Bikaner Delhi - East Delhi
14BUSINESS
OPPORTUNITY _at_ 15 LAKH This option is for those
who are willing to experience the next level of
automotive care and can run the establishment on
their ?ngertips. This setup will have the
capacity to perform 2 detailing sessions
simultaneously.
15BUSINESS
OPPORTUNITY
BASIC REQUIREMENT INITIAL INVESTMENT COMMERCIAL
SPACE 1500 SQ. FT. OWNERSHIP SELF OWNED / LEASED
/ RENTED
15 LAKHS
TOTAL INVESTMENT
The franchisee shall share 7.5 of the gross
sales after the recovery of initial
investment. A franchise agreement will be formed
for a minimum of 3 years.
INVESTMENTBREAKOUT
The investment has been bifurcated into the
following major categories.
KITS EQUIPMENTS SRS
5.16 LAKH 2.18 LAKH 3.49 LAKH 1.5 LAKH
1 LAKH 0.16 LAKH 0.50 LAKH 1 LAKH
TRAINING BACKEND SUPPORT
MARKETING MATERIALS DETAILING DEVILS SIGNAGE
FRANCHISE FEE
Please check the subsequent slides for detailed
understanding. The rates are exclusive of
applicable GST.
16KITS
After careful consideration and research,
Detailing Devils has developed a kit and
distribute it for the purpose of vehicle
coating. Each kit contains the necessary
compounds required to coat a vehicle and one kit
can coat a vehicle entirely.
17KITS
CONSIDERING DIFFERENT SEGMENTS OF THE VEHICLE WE
PROVIDE 2 DIFFERENT KITS
DNA ARMOR 30 This kit when entirely used on a
vehicle reaps excellent results. It is suitable
for vehicles like Hatchbacks, Mid-segment Sedans
and Crossovers
DNA ARMOR 50 This kit is designed to give the
best results when entirely used on a vehicle.
It is suitable for vehicles like Large Sedan,
SUVs, Large SUVs
ARMOR ABSOLUTE
ARMOR ABSOLUTE 30ML ARMOR ABSOLUTE 30ML ARMOR ABSOLUTE 30ML
PRODUCT QTY.
ARMOR ABSOLUTE 50ML ARMOR ABSOLUTE 50ML ARMOR ABSOLUTE 50ML
PRODUCT QTY.
9H DNA ABSOLUTE 30 ml 9H DNA ABSOLUTE 50 ml
CRYSTAL VISION 2 Pc. CRYSTAL VISION 2 Pc.
NANO TRIM ARMOR 50 ml NANO TRIM ARMOR 50 ml
NANO SHINE ARMOR 50 ml NANO SHINE ARMOR 50 ml
LEATHER/FABRIC NANO ARMOR 50/100 ml LEATHER/FABRIC NANO ARMOR 50/200 ml
WHEEL NANO ARMOR 15 ml WHEEL NANO ARMOR 15 ml
5,000 6,000
The rates are exclusive of applicable GST.
18ARMORPRO
ARMOR PRO 30ML ARMOR PRO 30ML ARMOR PRO 30ML
PRODUCT QTY.
9H DNA PRO 30 ml 30 ml
CRYSTAL VISION 1 Pc. 1 Pc.
NANO TRIM ARMOR 50 ml 50 ml
LEATHER/FABRIC NANO ARMOR 50/100 ml LEATHER/FABRIC NANO ARMOR 50/100 ml LEATHER/FABRIC NANO ARMOR 50/100 ml
4,500 4,500 4,500
ARMOR PRO 50ML ARMOR PRO 50ML ARMOR PRO 50ML
PRODUCT QTY.
9H DNA PRO 9H DNA PRO 50 ml
CRYSTAL VISION CRYSTAL VISION 1 Pc.
NANO TRIM ARMOR NANO TRIM ARMOR 50 ml
LEATHER/FABRIC NANO ARMOR LEATHER/FABRIC NANO ARMOR 50/200 ml
5,500 5,500 5,500
ARMORRE-LOAD
ARMOR RE-LOAD 30ML ARMOR RE-LOAD 30ML ARMOR RE-LOAD 30ML
PRODUCT QTY.
9H DNA RE-LOAD 9H DNA RE-LOAD 30 ml
NANO TRIM ARMOR NANO TRIM ARMOR 50 ml
LEATHER/FABRIC NANO ARMOR LEATHER/FABRIC NANO ARMOR 50/100 ml
4,000 4,000 4,000
ARMOR RE-LOAD 50ML ARMOR RE-LOAD 50ML ARMOR RE-LOAD 50ML
PRODUCT QTY.
9H DNA RE-LOAD 9H DNA RE-LOAD 50 ml
NANO TRIM ARMOR NANO TRIM ARMOR 50 ml
LEATHER/FABRIC NANO ARMOR LEATHER/FABRIC NANO ARMOR 50/200 ml
5,000 5,000 5,000
The rates are exclusive of applicable GST.
19EQUIPMENT
After rigorous research and tests, we have put
together worlds best equipment to take the
detailing industry to a whole new level. These
equipment are of premium quality and will also
be provided to the franchisee.
20PAD WASHER
CAR CREEPER SEATS
DA RANDOM ORBITAL POLISHER
HOSE REEL
PRESSURE WASHER
VACCUM CLEANER
DETAILING WORK LIGHTS
DETAILING TROLLEY
DETAILING BRUSHTOOL KIT
PAINT GUAGE
21SKIN RESTORATION SYSTEM
We believe a car is only as beautiful as its
paint, so if a car's paint is dull and rough
then it has to be corrected, in order to restore
the original color of the car. To make things
simpler, we offer you our SKIN RESTORATION
SYSTEM, which includes
22SKIN RESTORATION SYSTEM
ALL PURPOSE CLEANERS
MICROFIBER TOWELS
REFLECTION FLUID
CLEANERS
PRE COAT FLUID
APPLICATOR
CUTTING PADS
MASKING TAPE
POLISHING PADS
MASKS
SANDING DISCS ( VARIOUS GRITS) RAZOR CUT - IST
STEP
STEP 1
DECONTAMINATION
STEP 2
STEP 5
REMOVAL OF MARKS
READY FOR COATING
STEP 3
STEP 4
PERFECTION FLUID
REFLECTION FLUID
23TRAINING
Detailing Devils encourage regular training
sessions to reach the maximum level of
ef?ciency, professionalism and expertise. An
onsite training is conducted to ensure that the
process laid out by Detailing Devils is
performed in accordance with the required
techniques and equipment. The training involves
24TRAINING
THEORY OF THE WHOLE PROCESS IN-DEPTH DETAILS OF
EQUIPMENT AND THEIR USE PRACTICE WITH
EQUIPMENT TECHNIQUES METHODS APPLICATION OF
NANO CERAMIC COATING Detailing Devils keeps on
bringing new methods techniques for which the
training will be provided.
25MARKETING
We use extensive marketing to popularize our
product and create a semblance of our brand name
in people's minds. We provide digital marketing
for the franchise, an option any franchise can
choose to enroll in. Our marketing program will
offer franchise with
26MARKETING
GENERATION OF LEADS (E-MAIL, PHONE, WEBSITE)
ONLINE SUPPORT MANAGEMENT TOOLS
BACKEND SUPPORT
ONLINE ADVERTISEMENT (GOOGLE, FACEBOOK, INSTAGRAM)
SHOWING YOUR WORK ON MULTI SOCIAL PLATFORMS
FOLLOWED BY MILLIONS
SEARCH ENGINE OPTIMIZATION
OFFERS DISCOUNTS
VIDEO IMAGE UPLOADS To make all the outlets
remain in sync with each other Detailing Devils
provides the marketing material and stationery
to each and every franchise.
PLANNING
MANAGEMENT
GENERATION OF LEADS
BACKEND SUPPORT
MARKETING
TRAFFIC BUILDING
OFFERS DISCOUNTS
SOCIAL MEDIA
OPTIMIZATION PROCESS
27RETURN ON INVESTMENT
Your Investment deserves the best. That is why we
have considered the following costs (calculated
upon current market statistics) and revenue your
franchise can generate with the Detailing Devils
services.
2815
RETURN ON INVESTMENT REVENUE
LAKH
Estimated No of vehicles for Ceramic Coating/ graphene coating (Monthly) Estimated No of vehicles for Ceramic Coating/ graphene coating (Monthly) 15 ceramic 5 graphene 20
Estimated No of vehicles for PPF (Monthly) Estimated No of vehicles for PPF (Monthly) 4 (including cars bikes)
Vehicles for Ceramic Coating/ graphene (Yearly) A 12 240
Vehicles for ppf (yearly) B 12 48
Average Revenue Per Vehicle (ceramic/graphene) Average Revenue Per Vehicle (ceramic/graphene) 25,000
Estimated No of vehicles for PPF (Monthly) Estimated No of vehicles for PPF (Monthly) 4 (including cars bikes)
Average Revenue Per Vehicle (PPF)) Average Revenue Per Vehicle (PPF)) 80,000 (including bikes cars)
Average revenue from coatings (monthly) Average revenue from coatings (monthly) E20 5,00,000
Average revenue from PPF (monthly) Average revenue from PPF (monthly) F4 3,20,000
Tol revenue (from ppf coatings) (monthly) Tol revenue (from ppf coatings) (monthly) 8,20,000
Revenue from Ceramic/Graphene Coating (yearly) Revenue from Ceramic/Graphene Coating (yearly) G12 60,00,000
Revenue from PPF (yearly) Revenue from PPF (yearly) H12 38,40,000
Revenue from Other Services detailing washing (Yearly) Revenue from Other Services detailing washing (Yearly) 3,60,000
Gross revenue (yearly) Gross revenue (yearly) JKL 1,02,00,000
EXPENSES
Operating Expens (monthly) Rent 80,000 80,000
Operating Expens (monthly) Labour (4/6/8 employee) 60,000 60,000
Operating Expens (monthly) Electricity 20,000 20,000
Operating Expens (monthly) Misc 10,000 10,000
Operating Expens (monthly) Digital Marketing expense 15,000 15,000
Operating Expense (Monthly) Operating Expense (Monthly) 18,5000 18,5000
Operating Expense (Yearly) Operating Expense (Yearly) 22,20,000 22,20,000
Number of Kits SRS Material Consumed (yearly) Number of Kits SRS Material Consumed (yearly) 240 240
Cost of Good per vehicle ceramic Kit (Average Value of a Kit) 5,500 5,500
Cost of Good per vehicle SRS cost per vehicle 1,500 1,500
Cost of Good per vehicle graphene per Kit cost 10,000 10,000
Cost of Good per vehicle PPF roll per vehicle "50,848" "50,848"
Cost of Good per vehicle Total cost(on ceramic) of 1 kit OP 55001500 7000 OP 55001500 7000
Cost of Good per vehicle Total cost (on graphene) of 1 kit PQ 150010000 11500 PQ 150010000 11500
Cost of Good per vehicle Total cost (on ppf) PR 150050848 52348 PR 150050848 52348
Cost of Material (Yearly) PPF (per year) 45234812 25,12,704 PPF (per year) 45234812 25,12,704 PPF (per year) 45234812 25,12,704
Cost of Material (Yearly) Graphene (per year) 51150012 6,90,000 Graphene (per year) 51150012 6,90,000 Graphene (per year) 51150012 6,90,000
Cost of Material (Yearly) Ceramic (per year) 15700012 12,60,000 Ceramic (per year) 15700012 12,60,000 Ceramic (per year) 15700012 12,60,000
Cost of Material (Yearly) Total 44,62,704 Total 44,62,704 Total 44,62,704
COST OF MATERIAL (YEARLY) - ( KITS SRS MATERIAL COST WITH INITIAL INVESTMENT) 44,62,704 - 5,41,237 39,21,467 COST OF MATERIAL (YEARLY) - ( KITS SRS MATERIAL COST WITH INITIAL INVESTMENT) 44,62,704 - 5,41,237 39,21,467 COST OF MATERIAL (YEARLY) - ( KITS SRS MATERIAL COST WITH INITIAL INVESTMENT) 44,62,704 - 5,41,237 39,21,467 COST OF MATERIAL (YEARLY) - ( KITS SRS MATERIAL COST WITH INITIAL INVESTMENT) 44,62,704 - 5,41,237 39,21,467
Royalty (yearly) (GHax)7.5 12 (GHax)7.5 12 10,62,000
Gross Expense (Yearly) Cost of Material (W) Initial Investment (15,00,000) Operating Expense (M) Royalty (X) Cost of Material (W) Initial Investment (15,00,000) Operating Expense (M) Royalty (X)
NET PROFIT (YEARLY)
GROSS REVENUE (ay) - GROSS EXPENSE (Y) 14,96,533
29Perfect Shine Protection Rarely Come
Together! But at Detailing Devils its an
Everyday Job
Head Office Detailing Devils India Pvt
Ltd. D-50, Sector - 2, Noida, Gautam Buddha
Nagar, Uttar Pradesh - 201301 91 9555 695
695 franchise_at_detailingdevils.com
Corporate Address Detailing Devils Pte Ltd. 2
Venture Road, 11-15 vision Exchange, Singapore,
608526 info_at_detailingdevils.com
www.detailingdevils.com