The Impact of Trust

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The Impact of Trust

• Bruce E. Brown
• www.proactivecoaching.info

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• Liberal Arts 43
• Education 52
• Medical 63
• Law 63
• Business 75

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The Importance of Trust on Teams

• Trust men and the will be true to you. Treat
  them greatly and they will show themselves
  great. Emerson
• Mistrust doubles the cost of doing business
  John Whitney, Columbia Business School
• In leadership, there is no word more important
  than trust Coach K
• Trust builds lack of trust destroys

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Low Trust Teams

• Feeling of no influence disengagement
• Division sub groups
• Looking out for yourself
• Wasted time
• Slow to believe
• Lots of excuses
• Low energy

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High Trust Teams

• Easy communication
• Loyalty
• Sharing credit
• Engagement
• Trust their training
• High accountability
• Lots of energy
• Fearless competitors

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How trust impacts your performance

• Trust is freeing It allows the athlete to focus
  on performing to his/her best and not on the
  possible REACTION of the coach.
• Trust makes all the difference in an athletes
  ability to perform. When you trust your coach
  entirely, you are able to compete fearlessly
  knowing that your coach is going to do everything
  they can to put you in a position to be
  successful. Lack of trust leads to hesitation,
  which leads to poor performance.
• All the difference. With Trust, everything is
  possible.

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Why Coaches are Trusted 1

• PROFESSIONAL PREPARATION
• Your technical knowledge
• Your ability to teach it
• Your coaching philosophy and style

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Professional Preparation

• Trusted Leaders
• Have a strong coaching philosophy
• Never stop learning
• Have a plan
• Can teach
• Can motivate
• Understand how to build a team

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Professional Preparation

• Trusted Coaches
• Develop a successful track record
• Clear expectations
• Are secure people
• Are Workers
• Have a style that encourages fearless
  competition

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Athletes on Professional Style

• Regardless of how nice they are, the coach has to
  know what they are doing lack of ability cannot
  be hidden from even an average athlete.
• I trusted those coaches that were honest, fair,
  had the knowledge, came prepared everyday and
  could really teach it in a way that could make us
  get better. Also they knew how to build us into
  a team regardless of our abilities.
• When players see their coach demonstrate good
  temperament, judgment, management and motivation,
  (a positive coaching style) they respond. When
  their style promotes respect, you are generally
  willing to trust them.

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Why Coaches are Trusted 2

• PERSONAL CARE
• Be careful with your words
• Be loyal
• Be genuinely interested
• Give away credit
• Be accountable
• Be a straight talker

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• In everybodys life, at some time our inner fire
  goes out. It is then burst into flame by an
  encounter with and human being. We should all be
  thankful for those people who rekindle the inner
  spirit.
• Albert Einstein

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Athletes on Personal Care

• I think the essence of trust between coach and
  athlete is similar to that within a parent-child
  relationship. First and foremost, the athlete
  sees the coach as open and accepting of him/her
  as a person. Not only as an athlete, but a whole
  person. It blends consistency with structure
  (limits) and love (warmth and affection).
• If you know a coach loves and cares about you,
  and respects you as a person, it is easy to trust
  them. Kids are pretty forgiving too. When you
  truly trust a coach, they can mess it up a few
  times and not lose your trust.
• I always trusted coaches that I knew cared about
  me as an individual and were honest with me about
  Everything!

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Why Coaches are Trusted 3

• PURPOSEFUL, CONSISTENT CHARACTER
• My most trusted coaches were confident,
  composed, consistent, high character people. I
  wanted to become him

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Integrity

• An unshakeable set of principles
• Allows you to act out your convictions
• Your sense of honor is greater than any situation
  or temptation
• Keeping commitments
• Provides instant belief

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Athletes on the Coaches Character

• Kids know when they are being lied to and it is
  almost impossible to win them back once that
  trust has been betrayed. Kids appreciate honest
  feedback, even if it isnt what they want to
  hear.
• If a coach can demonstrate to an athlete over
  time that they will consistently hold true to
  their core principles then an athlete will grow
  to trust them with everything they have.
• Honesty drove my ability to trust. When a coach
  was truthful with messages that were directed
  toward the team and individual it created an
  atmosphere of trust.
• I trusted coaches who had high standards for us
  and who followed their own rules.

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The Moment of Swing

• In rowing there comes a moment on great crews
  that transcends anything the individual could
  have ever accomplished on their own. All eight
  oars in the water together the synchronization
  almost perfect. In that moment the boat seem to
  lift right out of the water. Oarsmen call that
  the moment of swing a boat did no have swing
  unless everyone was putting out in exact timing.
  It allowed you to trust. David Halberstam

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Does Trust Exist on Your Team?

• Clear standards and expectations
• Listen first
• Talk straight
• Demonstrate respect
• Practice accountability
• Be loyal

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Does Trust Exist on Your Team?

• Deliver results and share the credit
• Keep learning and improving
• Confront with care, respect and love
• Keep commitments
• Model Integrity
• Extend your trust

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Luck favors the team that trusts each other.
Coach K

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