The Complete Guide to Social Media

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Photo by Christoph Oberschneider
Social Media
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TikTok Origins
A new app completely changes how we use social
media every few years. As of 2022, TikTok, a
social media platform for sharing videos, is the
most widely used app worldwide. Kids adore it.
Adults cannot comprehend it. But its appeal
cannot be disputed. Whether you like it or not,
social media is undergoing a significant
transformation as new platforms seize the
cultural zeitgeist. They provide fresher, more
original ways to communicate. New social media
platforms are continuously adopted by the general
public in cycles. From Myspace in 2005 through
Facebook in 2008 to Instagram in roughly 2014
(with a little detour through Snapchat). Although
switching to a new social platform is never easy,
eventually we are all forced to do so due to its
widespread use. TikTok is in charge at the moment
in 2022. For those over 25, TikTok is still
uncharted territory. TikTok, which is hugely
popular among Gen Z, provides a window into what
it's like to grow up in the hyperconnected world
of today. Facebook users today tend to be older
than 40, whereas Instagram users tend to be
younger, between the ages of 20 and 40. TikTok,
known as Douyin in China where it originated, is
a short-form video posting platform that is owned
by the Chinese company ByteDance. Users post a
wide variety of videos, from dance trends to
product reviews, ranging from 15 seconds to 10
minutes. Currently, 40 of TikTok users live
outside of China. India has a sizable user base
and accounts for roughly 25 of all app downloads
to date. TikTok had approximately 14 million
users in the United States as of March 2019.
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TikTok Demographics
While TikTok shares many similarities with
popular platforms such as Twitter and Instagram,
it is not the same as your typical social media
network. TikTok, unlike other platforms, employs
a proprietary discovery algorithm that gives
every video an equal chance of going viral,
regardless of the popularity of the content
creator. This enables rapid scaling of a social
media presence, rapid growth, and nearly
limitless marketing experimentation.
TikTok marketing is the process of promoting a
brand, products, or services to TikTok users.
TikTok marketing strategies commonly used include
the creation of trend-driven organic content, the
use of popular hashtags, and the integration of
TikTok influencers into promotional campaigns.
The primary distinction between TikTok and other
social media platforms, most notably Facebook and
Instagram, is that the latter two's homepages are
largely comprised of people you already know and
channels you already follow. TikTok works in the
opposite direction, prioritizing videos from
creators you've never seen before. TikTok's user
interface, more than that of Facebook and
Twitter, is designed to keep users in the app for
as long as possible. TikTok also allows you to
include a "Link in bio," making the platform
ideal for marketing and selling. TikTok is an
especially useful tool for reaching a younger
demographic62 of its audience is between the
ages of 10 and 29. Based on these demographics,
you can tailor your videos to match the content
Gen Z enjoys and leverage your understanding of
the algorithm to generate virality.
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TikTok Marketing
TikTok's influence should not be underestimated.
Aside from being the preferred procrastination
tool for many a teen, the app has had a profound
impact on sound and culture in the modern world
and savvy businesses everywhere are looking to
get in on the action (and, of course, money)
through TikTok marketing. TikTok marketing is the
practice of promoting a brand, product, or
service through TikTok. It can include various
strategies such as influencer marketing, TikTok
advertising, and creating organic viral content.
TikTok marketing can benefit businesses in the
following ways boost brand awareness, create
active communities, offer products and services
for sale, gather feedback from customers and
audience members, offer customer service, and
promote products and services to specific
audiences. TikTok influencer marketing is a
significant component of the app's ecosystem.
Megastars such as Charli D'Amelio, Addison Rae,
and Zach King can have a significant impact on a
company's success (tens of millions of users
watch their content every day). However, a
high-profile influencer is not required for
successful marketing instead, look for rising
stars or influencers in your niche. A small
cosmetics brand based in Vancouver, for example,
might look up the hashtag vancouvermakeup to
find influencers like Sarah McNabb. Facebook (now
known as Meta) has come under fire in recent
years for the way its algorithm operates across
its platforms. It has since promised to focus
feeds on friends and family. This means it
prioritizes people and content you are already
familiar with. TikTok works in the opposite
direction, prioritizing videos from creators
you've never seen before. As previously stated,
this discovery engine means that every video has
the potential to go viral, regardless of how many
followers you have.
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TikTok Marketing Continued
There are many different types of TikTok
advertisements that one can use to promote their
business. In-feed ads are advertisements that you
create. Image ads (similar to billboards), video
ads (similar to TV commercials), and spark ads
(boosting existing content to appear in more
people's feeds) are all examples of in-feed ads.
There are also pangle ads and carousel ads, which
can only be accessed via TikTok's Audience
Network and News Feed apps, respectively. Ads for
managed brands may resemble in-feed ads, but
those who work with a TikTok sales representative
(you can contact them to see if you're a good
fit) have access to additional formatting.
Topview ads (which play when you first open the
app and cannot be skipped, like a YouTube ad),
branded hashtag challenges (an actionable hashtag
related to your brand), and branded effects are
among the additional ad formats (like stickers
and filters). When running advertisements on
TikTok, analytics are something to keep in mind.
Analytics are not only an excellent starting
point for TikTok marketing they are also a
simple way to determine whether or not your
strategies are effective. Check in at least once
a month to see if you're on track. If you aren't,
experiment with different types of postsperhaps
an obvious ad for the Arkells isn't as compelling
as a video of a musician hitting a fellow
orchestra member with his drumstick (those TikTok
accounts have less than 600 followers and more
that 1.4 million views, respectively).
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Facebook Origins
While studying psychology at Harvard, Mark
Zuckerberg, 23, founded Facebook. Zuckerberg, a
skilled computer programmer, had already created
a number of social-networking websites for his
peers, including Coursematch, which allowed users
to view people pursuing their degree, and
Facemash, which allowed users to rate people's
attractiveness. Zuckerberg launched "The
Facebook," as it was originally known, in
February 2004 the name was derived from sheets
of paper distributed to freshmen profiling
students and staff. Within 24 hours, 1,200
Harvard students had signed up, and by the end of
the month, more than half of the undergraduate
population had a profile. The network was quickly
expanded to other Boston universities, the Ivy
League, and, eventually, all universities in the
United States. After purchasing the domain name
for 200,000 in August 2005, it became
Facebook.com. Sign-ups for US high schools began
in September 2005, and it quickly spread around
the world, reaching UK universities the following
month. The network was expanded beyond
educational institutions in September 2006 to
include anyone with a registered email address.
The site is still free to use and makes money
through advertising. In 2020, Facebook decided
to change directions and become Meta. First and
foremost, it is critical to recognize that
Facebook did not simply change its name or
rebrand- it fundamentally altered the company's
course. For years, people have fantasized about
something akin to the metaverse. Consider all of
the science fiction films and television shows
that have used holograms and virtual reality to
provide people with an escape. Because it will
allow people to instantly transport themselves to
another location or even time, this type of
technology has the potential to be the biggest
business of all time. It's a game changer. Add to
that the fact that the Covid-19 pandemic has
increased the demand for this technology
exponentially. New variants raise the possibility
of new lockdowns and travel restrictions.
Companies are reconsidering their plans to
reintroduce employees to the workplace. All of
this increases the value of the metaverse's
potential.
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Facebook Demographics
It goes without saying that Facebook is a
massively popular website. Since its inception in
2004 by Mark Zuckerberg and his fellow Harvard
roommates, Facebook has grown into a
multibillion-pound platform with tens of millions
of users every day. With such a large number of
active users, the opportunities for marketing and
Facebook advertising to reach an audience have
never been greater. However, as the audience
grows, so does the competition to reach them.
That is why, in 2022, it is more important than
ever to understand the ever-changing platform.
There's never been more competition to get your
ad seen by the right people, from keeping up with
the average cost-per-click of Facebook ads to
understanding the varying demographics in monthly
active users. Surprisingly, only 10 of Facebook
users are from the United States or Canada. India
has 329 million Facebook users, which is an
extremely impressive figure. That equates to
approximately 23.88 of India's total population
of 1.38 billion people. In 2021, India will
account for approximately 17.7 of the total
global population. On average, 16.2 billion users
worldwide visit Facebook daily. In 2021, 400 new
users signed up for Facebook every minute. In
that same minute, over 510,000 comments are made,
293,000 status updates are made, 136,000 photos
are uploaded, and 4 million posts are liked.
These figures are only going to rise as the site
grows and expands. According to a recent Pew
Research Center study, of all Facebook
demographics, those aged 65 and up grew the most
between 2018 and 2019, from 26 to nearly 40.
With this new surge in potential audiences, it
may be worthwhile to consider whether you can
modify your content to appeal to this new age
group. At the same time, Millennials (1977-95)
and Baby Boomers (1946-64) saw only a 2
increase. However, Generation X users (those born
between 1965 and 1976) fell by 2. In 2021, 84
of US Millennials are expected to be active users
of the social media platform, making them the
largest audience. However, Generation X isn't far
behind, with 74 of US Gen X'ers using Facebook,
according to the same report.
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Facebook Marketing
Facebook is not new, nor is the notion that every
business requires a Facebook presence- but a lot
has changed since Facebook first entered the
marketing scene. Today, the world's largest
social network can do things that few of us could
have imagined 10 years ago, such as hosting
360-degree videos, selling products via chatbots,
and even serving as the primary news source for
two-thirds of the adult population. Facebook has
1.56 billion active users per day. Let's put that
in context. That is nearly 5 times the population
of the United States and 20 of the global
population... and it's still going up. Consider
the social influence that Facebook can provide in
terms of peer effects, ecommerce business,
referrals, customer relationships, reputation,
brand awareness, and much more (let alone, in
combination with other social media platforms you
market through). Not only does Facebook have a
large number of users, but it also has a large
portion of our attention. The average Facebook
user spends nearly an hour per day. Given that
the average person sleeps eight hours per day,
that means we spend about 7 of our waking hours
staring at a screen. For businesses, a Facebook
page is an excellent free marketing tool. These
pages allow businesses to identify themselves by
sharing links, images, and posts on a
customizable page to give a better sense of a
business's personality and character. For
businesses, a Facebook page is an excellent free
marketing tool. These pages allow businesses to
identify themselves by sharing links, images, and
posts on a customizable page to give a better
sense of a business's personality and
character. Your Facebook business page is a great
spot to develop your brand identity and show your
human side. On Facebook, you can let your hair
down a little and be silly. Finally, think about
what your target audience would like to see.
Share social media images, links, videos, or
anything else that is relevant to your business
and appears to be something your target audience
would enjoy. Use Facebook Insights to see what
topics are most popular with your target
audience.
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Snapchat Origins
In 2011, a group of Stanford University students
devised an idea that would go on to become one of
the most popular social media apps. Explore the
history of today's popular social media
sensation, Snapchat, from its early days to the
IPO stage and its current usage. Bobby Murphy,
Evan Spiegel, and Reggie Brown came up with the
concept for a new social media app in 2011. The
goal was to develop a communication platform that
was more akin to how people communicate in real
life. This entails sending genuine facial
expressions as opposed to emoticons. Images in
the app can be viewed for one to ten seconds, or
forever if the infinity symbol is selected. The
goal is to send an image of how you're feeling or
something that's happening, and then have the
image permanently deleted. All images and videos
are deleted after the recipients have viewed them
or after 30 days of inactivity. Snapchat grew
quickly and is now the sixth most popular social
media platform, with approximately 538 million
monthly active users. The company is known for
focusing on mobile first and using virtual
stickers, lenses, and filters to enhance images.
In 2015, Snapchat launched its ad feature, which
shows 10-second advertisements in between users
personal videos. This feature brings in 99 of
the applications total income. The ability to
send snaps is Snapchat's original and most
important feature. A Snap is a picture or video
that you send to your friends. Snapchat filters
and other features are compatible with Snaps. A
Snapstreak begins when you send at least one Snap
to a friend for at least three days in a row.
Snapchat added filters to alter their entire
image in 2015. These can be used to convert an
image to black and white or to make other
changes. Beauty-related filters, which alter
images to hide blemishes and otherwise change how
a person is perceived, are more popular. Many
people are against these filters because of the
beauty standards they promote.
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Snapchat Demographics
While Snapchat is aimed as a more authentic
social media application, it still has a lot of
potential for growing your business. Advertisers
could reach 616.9 million Snapchat users in July
2022,(a), ranking it ninth among the world's most
'active' social media platforms. Furthermore,
data from the company's self-service advertising
tools show that Snapchat's advertising reach has
steadily increased over the last three months.
Similarly, according to data published in the
company's most recent investor earnings report,
Snapchat's daily active users have steadily
increased over the last three months. In the
three months leading up to July 2022, the total
number of users that marketers can reach with
Snapchat ads increased by approximately 27
million (4.7). According to the most recent
statistics, approximately 7.7 of all people on
the planet use Snapchat today. However, because
the company restricts platform use to people aged
13 and up, Snapchat's 'eligible' use rate is
likely to be higher than these figures indicate.
According to data published in the company's most
recent investor earnings report, Snapchat had 347
million daily active users worldwide in July
2022. Meanwhile, according to the company's
self-service advertising tools, marketers could
reach 616.9 million Snapchat users in early July
2022. The key distinction between these two
figures is that the company's investor earnings
announcements focus on daily users, whereas its
advertising tools report monthly user values.
According to the company's most recent
advertising audience figures, 9.9 of all people
aged 13 and up around the world use Snapchat
today. Based on data published in Snapchat's most
recent investor earnings report, Snapchat's daily
active users have increased rapidly over the last
year. The most recent global total is 54.0
million (18.4) higher than the equivalent figure
reported in the company's 2Q 2021 report, which
was published in July 2021. Meanwhile, recent
data published in the company's self-service
advertising tools shows that Snapchat's
advertising audience reach grew by 20.0 over the
past 12 months. To put these numbers into
context, advertisers can now reach 103 million
more Snapchat users than they could this time
last year. It's worth noting that these
advertising audience figures are for monthly
users, not daily users, as reported in the
company's investor earnings reports.
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Snapchat Marketing
Snapchat was once the playful app of the
mobile-obsessed teen and young adult demographic,
who were drawn to disappearing messaging and the
candid feel of communication. And brands avoided
it, understandably perplexed as to how to
interact on the social media platform and why
they should invest in creating content that would
only be deleted. However, this is no longer the
case. Since its inception in 2012, Snapchat has
evolved, introducing new media formats, filters,
and ad formats. Not to mention, its daily active
user base has surpassed 186 million
people. Building a brand presence on Snapchat is
now a wise investment for many businesses, but
creating content for this app differs from
creating content for other marketing channels.
Snapchatters expect exclusive behind-the-scenes
content and the authentic and unpolished version
of your brand. To be a successful Snapchat
marketer, you'll need a solid understanding of
how the platform works as well as a solid
strategy for creating engaging Stories. Snapchat's
user base is predominantly young 71 of all
users are under the age of 34. So, if you want to
connect with and build brand advocates among that
age group, Snapchat is a great place to be. This
also implies that you must carefully consider the
type of content your young audience desires,
which begins with a solid understanding of who
your buyer personas are and what they expect from
you. Buyer personas are fictitious
representations of your ideal customer. To create
a persona, you gather real data about your
current and previous customer base's behaviors
and responses, asking questions like What makes
a customer more likely to buy? What are my "best"
customers' behaviors (those who are the most
loyal or have the highest lifetime value)? You
should conduct market research and interviews to
determine your ideal buyer's demographics,
motivators, and goals. This data is then compiled
into a description of a fictional buyer who will
serve as a reminder of your target audience when
creating marketing materials, promotions, and
messaging. Knowing the Snapchat audience makeup,
you may want to revisit your research and see if
there were any differences in the habits and
goals of those under the age of 34. You could
also hold a small focus group with some of your
best customers who are avid Snapchat users to
find out what they look for in a brand, how
frequently they use the app, how they interact
with their friends on the app, and what they
would like to see from you. This will provide you
with an excellent starting point for determining
who you are communicating with and tailoring your
marketing efforts on the platform.
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Pinterest Origins
Pinterest has over 450 million monthly users as
one of the most popular global platforms, but
this wasn't always the case. Today, our goal is
to inspire you with this network's incredible
story. Do you know who established Pinterest?
Have you heard anything about the site's origins?
Well, tag along for a ride, and you'll learn how
an empire is made. Who created Pinterest? Who is
the creative genius who provided us with endless
hours of entertainment and the opportunity to
advertise our businesses for free? Ben
Silbermann, Evan Sharp, and Paul Sciarra are
three young men who had an idea and began working
on it right away. Silbermann previously worked
for Google, while Evan Sharp and Paul previously
worked for Facebook and Radius Ventures, LLC,
respectively. Pinterest started as a small idea
in a tiny apartment in New York back in 2009.
Today, Pinterest is worth over 50 billion. The
three founders' next step was to release their
first desktop version of their small project. The
initial launch of Pinterest happened in March
2010, when they decided to present the Pinterest
site for the first time to the world. They chose
a closed beta release, which means it was only
available to a small group of people. the general
public, and the general public, and the general
public. In addition to the previous year, and the
general public. It wasn't long before Pinterest
became a worldwide phenomenon. Time magazine
named them one of the best websites in the world
the following year. Pinterest now has over 459
million monthly active users and is worth far
more than we could ever imagine. According to the
initial Terms of Service, this platform owns all
images that a user uploads to their website. That
changed in 2012, when the site stated
unequivocally that it would never sell content
from the site. This network has shown tremendous
potential for business promotion in recent years.
As the Covid pandemic spread, their shopping
numbers increased, and their team continued to
roll out new shopping features. If you're not
sure how to use Pinterest for business, reading
the preceding paragraph is a good place to start.
Simply focusing on increasing your numbers will
result in an increase in sales.
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Pinterest Demographics
Pinterest may not have the same user hours as
Facebook or the same buzz as TikTok. Nonetheless,
the platform remains a hidden gem for marketers
targeting specific demographics. Try Pinterest if
you're looking for higher-spending millennials,
for example. Take a look at this Pinterest
demographics breakdown before creating your next
campaign to help you reach your target
audience. First, let's see how Pinterest compares
to other social media platforms in 2021,
Pinterest's audience dropped from 478 million
monthly active users to 444 million. Pinterest
recognized that the increase in active users in
2020 was most likely due to shoppers staying at
home. When the lockdown restrictions were
relaxed, some of their newer users chose to
engage in other activities instead. Pinterest has
433 million monthly users as of January 2022. The
platform's 3.1 growth rate is comparable to that
of other social media platforms such as Instagram
(3.7). 433 million users is also nothing to
sneeze at. Nearly half of Pinterest users are
classified as "light" users, logging in weekly or
monthly rather than daily. Only 7.3 are
classified as "heavy" users. Facebook users spend
nearly 20 hours per month scrolling through feeds
and binging content. Pinterest users, on the
other hand, usually come to the platform with a
specific goal in mind. Most people visit when
they want to learn more about a specific product
or resource. This is most likely due to the
platform's emphasis on educational content rather
than pure entertainment. Pinterest is the 14th
largest platform in terms of global active users
as of January 2022. Pinterest's global audience
outnumbers those of Twitter and Reddit.
Nonetheless, it trails popular social networks
such as Facebook, Instagram, TikTok, and
Snapchat. Pinterest is used by 31 of adults in
the United States. As a social platform,
Pinterest ranks third behind Instagram (40) and
LinkedIn (28). Pinterest is also the fourth most
popular social media platform. Not bad, given the
number of social media platforms available.
Marketers can use Pinterest ads to reach a
potential audience of 225.7 million people.
Running ad campaigns on Pinterest allows you to
potentially reach massive global audiences. The
key is to understand how and where to target your
advertising campaigns.
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Pinterest Marketing
Marketers target Pinterest users by sharing
content that is too good to pass up. With over
433 million users on Pinterest, why wouldn't
marketers want to be there? Not to mention that
83 of users have made a purchase based on
Pinterest content. So, how can your company use
Pinterest as a marketing tool to increase brand
awareness and conversions? To make the most of
the platform, upload content from your computer
or mobile device, Pin content from the platform,
and add content from the web using the Pinterest
browser button. Participation is essential.
Follow your friends' and competitors' boards,
"Like" and comment on other people's Pins, re-Pin
(or repost) content, and include links to your
website and blog in your Pins. It's important to
note that Pinterest has both personal and
business accounts. Choosing a business account
grants you access to Pinterest Analytics as well
as other features such as a visual search tool, a
native video player, and the option to run
Pinterest ads if desired, making the platform
ideal for marketers. 85 of Pinterest users seek
and prefer visual content. This makes Pinterest a
uniquely strong place to distribute all types of
content, including written blog content. In
contrast to Instagram, users can click through
live links. Pinterest boards are where you share
content. Boards save all of your Pins and
distribute your content for your followers to
explore. You can have as many boards as you want,
and they can be organized into themes, ideas,
plans, or types of inspiration to help your
audience find the information they need. You can
also invite people to join your boards, which
turns your board into a "group board," if you
want other contributors to add content that they
believe fits with the theme of your board. This
is an excellent method for increasing engagement
and interaction on your profile.
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Instagram Origins
Instagram's meteoric rise reads like a Silicon
Valley fairy tale, with the company gaining
staggering momentum in a matter of months. The
photo and video-sharing social media app took
only eight weeks to develop before it was
released on Apple's mobile operating system in
October 2010. Facebook (META) bought the company
for 1 billion in cash and stock in less than two
years. But, as with any good story, there were
many twists and turns, failures and successes,
conflicts and synergies, and a dash of
luck. Kevin Systrom founded Instagram, a photo
and video-sharing social media platform, in 2010.
Instagram's first prototype was a web app called
Burbn, which was inspired by Systrom's passion
for fine whiskeys and bourbons. On October 6,
2010, the Instagram app was released, and it
quickly gained 25,000 users. The app's primary
focus from the start was to feature photographs,
specifically those taken on mobile devices.
Facebook paid 1 billion in cash and stock to
acquire Instagram just before its initial public
offering (IPO) in 2012. On October 6, 2010, the
Instagram app was released, and it quickly gained
25,000 users. Instagram had been downloaded
100,000 times by the end of the first week, and
the number of users had reached one million by
mid-December. The timing of the app's release was
fortunate because the iPhone 4--with an improved
camerahad just been released a few months
earlier, in June 2010. Following Instagram's
rapid growth, more investors became interested in
the company. Instagram raised 7 million in a
Series A funding round in February 2011.
Benchmark Capital was one of their investors, and
the company was valued at around 25 million.
Other leading companies in the social media
technology industry, such as Twitter and
Facebook, have expressed interest in the company
in addition to institutional investors. In April
2012, Facebook (now Meta) made an offer to buy
Instagram for approximately 1 billion in cash
and stock, with the key condition that the
company remain independently managed. Shortly
after, and just before its initial public
offering (IPO), Facebook moved forward and paid
1 billion in cash and stock for the company.
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Instagram Demographics
Instagram is constantly experimenting and
improving. By introducing fundraisers and
shoppable feeds, it continues to support creators
and influencers. While brands can now use
swipe-up links to increase website traffic, they
can also use Remix and Collab Reels. Instagram
adds value to its users with each update. So, how
can marketers like you reap the
benefits? Instagram statistics reveal that more
than 2 billion people are actively using the
platform, following a massive growth over the
last decade. The majority of the audience is from
India, with the United States and Brazil close
behind. According to Statista, female Instagram
users have dominated the platform, accounting for
51.6 of the total Instagram population. More
Instagram statistics can be found here. Instagram
now has over 2 billion active users. 64 of
Instagram users are under the age of 34. The
25-34 age group is the largest demographic,
accounting for 31.2 of the total Instagram
population. Instagram stories have 500 million
daily active users. Instagram is used by 17.6 of
the world's population. Instagram has the most
users in India (201 million), the United States
(157 million), and Brazil (115 million).
According to Statista, Instagram has 51.6 female
and 48.4 male audiences. Instagram statistics
show that the platform's usage has increased over
time, with more than 60 of Instagram users
visiting the platform at least once daily.
Instagram Stories are also a popular feature,
with more than 70 of users watching them every
day.
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Instagram Marketing
Instagram is the second most popular social
network, trailing only Facebook. Instagram
Stories, the popular visual-first social medium,
has over one billion active monthly users and 500
million daily users. Everyone and their dog
(figuratively) is on social media. "Everyone"
includes people, animals, and, you guessed it,
businesses. The number of brands that have
established a presence on the platform has
skyrocketed. According to Oberlo, 71 of US
businesses use Instagram. But is it worth their
time, and should your company be on the platform
as well? Yes, for the following reasons
Instagram has over one billion active monthly
users and 500 million Instagram Stories are
shared daily. In the United States, there are 140
million Instagram users. Instagram is the second
most popular social network, trailing only
Facebook. Users spend an average of 53 minutes
per day browsing. Instagram is used by
approximately 71 of US businesses. Almost half
of all Instagram users are between the ages of 18
and 44. It's clear that Instagram isn't just for
personal use anymore. It is now a global platform
where brands can humanize their content, recruit
new talent, showcase their products, and inspire
their audience. Furthermore, Instagram users are
not only active, but also engaged. Approximately
59 of the platform's active users visit the site
on a daily basis and spend at least 7 hours per
week browsing content and interacting with
friends and brands. Instagram can also assist you
in increasing brand awareness and introducing new
products. 130 million Instagram users interact
with shopping content each month. Instagram
allows you to promote your brand and product in a
friendly, authentic manner while avoiding hard
selling to your customers. The primary advantage
of Instagram over other social media platforms is
its visual nature. Instagram is the best platform
to showcase content if your business benefits
from the design of your product or if your
service has a visibly noticeable end result.
Although video, imagery, and illustration are all
excellent content options for this social media
platform, your marketing strategy will ultimately
determine what type of content to publish and how
frequently to post it. Establishing a strategy
before diving into a new social media platform
will keep you focused on your goals and, most
importantly, your audience.
18
Twitter Origins
Hashtags, retweets, and mentions are just a few
of the terms that have become commonplace in
today's internet jargon, and Twitter is to blame.
Twitter is one of the world's largest social
media platforms, with approximately 328 million
active usershard it's to believe it's only been
around for 11 years. Twitter began in early 2006,
when New York University student Jack Dorsey
shared a new online communication idea with some
of his coworkers at Odeo, a podcasting company.
Dorsey's concept was a platform that allowed
users to send short messages to groups of people,
much like text messages. The first version of
this platform was known as "twttr," and it was
only used by Odeo employees. Twitter was launched
to the public on July 15th, 2006. In the early
months, the website received around 20,000 tweets
per day, but this number increased to 60,000 in
2007, when Twitter was a hot topic at the South
by Southwest Interactive conference. Twitter
began to gain popularity in the social media
world after receiving so much attention at the
South by Southwest Interactive conference. By
2008, the website was receiving 300,000 tweets
per day, which had increased to 50 million tweets
per day by early 2010. This social media platform
became popular not only with people who wanted to
share messages with friends, but it also became
one of the simplest ways for businesses to
advertise and interact with their customers. Soon
after, TV shows and businesses began promoting
hashtags and encouraging consumers to include
them in their tweets, and Twitter handles quickly
became a personal and professional
identifier. Twitter has remained one of the most
well-known social media platforms in recent
years. Every day, people and businesses use this
social media platform, and approximately 500
million tweets are posted. Twitter has evolved
into an extremely useful tool for businesses of
all sizes, allowing them to interact with
customers, stay current on trends, and promote
their content and other website features.
19
Twitter Demographics
Since the platform's inception in 2006, we've
been captivated by Twitter's small-but-mighty
word count. Twitter is an effective tool not only
for communication (and memes), but also for
business a single ad on Twitter has the
potential to reach 436.4 million people. Twitter
is much lower on the list than Facebook and
Instagram, sandwiched between Pinterest (the
world's 14th most-used platform) and Reddit
(number 13). It's similar to an Olympic swimmer
finishing 15th they're still one of the best in
the world. Twitter is the 12th most popular term
searched on Google. Despite having its own app
(and, you know, bookmarking existing) people are
still searching twitter on Google ofteneven
more often than Netflix. Twitter.com receives 7.1
billion visits per month. According to Statista,
there were 7.1 billion visits in May 2022, up
from 6.8 billion visits in December 2021. Twitter
advertisements have the potential to reach 8.8
of all internet users. There are 4.95 billion
internet users worldwide, so 8.8 is nothing to
sneeze at. Perhaps it's time to start looking
into how to use Twitter for business. The global
Twitter user base is expected to reach 497.48
million by 2025. If you're keeping track, that's
nearly 500 million (and I am). According to a
2021 Statista study, 82 of frequent Tweeters
(those who Tweet 20 or more times per month,
referred to as "high volume" in this data) use
Twitter for entertainment. 78 said they use the
microblogging platform to stay informed, and 77
said they use it to express themselves.
Unsurprisingly, only 29 of low-volume Twitter
users (those who tweet less than 20 times per
month) said they use Twitter to express
themselves... After all, if you're not tweeting
or retweeting, you can't really express yourself
on the app. When it comes to using social media
sites for news, Twitter is by far the most
popular. That is, at least, true in the United
States. In 2021, 55 of Americans said they get
their news from Twitter on a regular basis. This
makes it the most popular social news platform,
followed by Facebook (47), Reddit (39), Youtube
(30), and TikTok (29).
20
Twitter Marketing
Twitter began as a platform for people to share
their every thought. It has now evolved into a
powerful marketing platform that allows brands to
connect with their target audience. With 217
million monetizable users per day, it's easy to
see why businesses continue to use Twitter after
all this time. However, sending out the
occasional Tweet about a trending topic is no
longer sufficient. Brands must be more deliberate
in their Twitter marketing in order to stand out
and keep their audience engaged. Twitter
marketing is the process of promoting your brand
and its products or services through Twitter. To
create and publish content on the platform, a
well-established social media marketing strategy
is required. To attract the right audience when
marketing on Twitter, you must publish the right
Tweets at the right time. It does not end with
the posting of content. Twitter marketing
necessitates a strategy for engaging and
interacting with your target audience. Because
Twitter is a conversational network, it's
critical to engage followers in a two-way
conversation by responding to Tweets or direct
messages. A plan to advertise on Twitter may be
part of some Twitter marketing strategies. This
entails delivering targeted advertisements or
promoted Tweets to a specific audience. If you
already have a Twitter profile, the first step is
to conduct a Twitter audit. Conduct an in-depth
review of your Twitter analytics to determine
what is and isn't working. Twitter analytics
tools can assist you by allowing you to analyze
hashtag efficiency, tweet performance by
individual, and individual Twitter followers.
Knowing which Tweets are performing the best will
give you an idea of the type of content that your
audience is most interested in seeing. You can
use this information to develop a strategy for
providing your audience with the information they
seek in your content. This will eventually allow
you to increase the reach and engagement on your
Tweets. A way that you can audit your Twitter
profile is by looking over your analytics
manually through your Twitter analytics
dashboard.