Leading The Way With Your Personal Brand

1
Leading The Way With Your Personal Brand

• A Fresh Approach For Promoting You
• Presented By Karen Mitchell,
• Limelight Career Consulting

2
Presentation Outline / Objectives

• Define Personal Branding
• Identify Your Own Brand Strengths
• Determine Your Target Audience
• Create Your Personal Brand
• Review Ways To Market / Promote Your Brand

3
Branding 101

• What is a Brand?
• More than a logoit embodies the reputation of a
  company either its product(s) or service(s)
• Activity
• What is a brand that you love?
• Why do you love it?
• From a brand image perspective, what makes it so
  compelling?
• Example, Dove (Campaign for Real Beauty)

4
What Is Personal Branding?

• Think You, Inc.
• Just like your favorite brands, you have your own
  distinct brand image
• "Personal branding lets you control how other
  people perceive you... You're telling them what
  you stand for -- but in a way that's so organic
  and unobtrusive that they think they've developed
  that perception all by themselves. When done
  right, it's irresistible (Peter Montoya,
  Personal Branding Press, 2002)

5
Define Your Brand Strengths

• Activity
• List 4 5 attributes that describe you
  professionally. (Detail-oriented, effective
  communicator)
• What types of projects / responsibilities are you
  often given at work?
• What are some things at work you enjoy doing?
• What skills do you possess that are unique and /
  or specialized?
• What type of advice are you often asked to give
  professionally?

6
Who Is Your Target Audience?

• Your Target Audience is who you are trying to
  influence You want them to see (and appreciate)
  your Personal Brand.
• Depending upon the situation, that audience may
  change.
• It could be your supervisor, your co-workers,
  another company, classmates, etc.
• While your Target Audience is important to
  identify and understand, the core of your
  Personal Brand should remain constant.
• Activity
• Right now, who is your Target Audience?

7
Your Turn Develop Your Brand

• Develop a Personal Brand Statement also known
  as a Professional Profile.
• Activity
• Create your Brand refer to your earlier notes.
• Your Brand Statement / Professional Profile can
  be between 4 - 8 sentences remember to
  differentiate yourself. What makes you unique?
  (USP)
• Finished Get Feedback!

8
Ways To Market Your Brand

• Resume
• For both internal and external opportunities
• Focus on your brand your achievements and
  skills. Your resume should not be a listing of
  past job descriptions.
• Elevator Speech
• Concise way to promote your brand in networking
  situations
• Create An Online Presence
• Website
• Blog
• Networking Sites LinkedIn, FaceBook

9
Personal Branding Best Practices

• Get Out There and Try It Out!
• Volunteer for projects at work (Dont sit back!)
  
• Offer expertise when you can (ROI Return on
  Influence)
• Network (In a way that is comfortable for you)
• Get Feedback
• Is your message getting out there effectively?
• What is the response?
• Do you need to tweak your brand?
• Dont Lose Site of Your Brand
• Not just for new jobs and promotions

10
Personal Branding Summary Points

• Only you (with some feedback from others) can
  define your Personal Brand.
• A good brand is one that is consistent, but
  always evolving.
• Remember your Personal Brand is always on
  display so be mindful of the brand image you are
  creating.

11
Wrap Up

• In closing.
• Inside my head, Im the CEO, project manager,
  and administrative assistant to my own private
  company. Employees 1. With this in mind, I look
  at every job I take as a project. I look at every
  project as an opportunity. I talk to everyone
  professionally as if theyre someone looking to
  partner with me and my company. This helps me
  frame everything I do. Chris Brogan,
  chrisbrogan.com

12
Questions Comments?

• I love to hear Personal Branding success
  stories
• Please email me at Karen_at_limelightcareers.com
• Limelight Career Consulting
• career coaching resume writing interview prep
  job search design
• www.limelightcareers.com