TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

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• TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

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HISTORY

• Michigan Licensed Beverage Association (MLBA)
  has 2500 members statewide
• Founded in 1930s
• Members own all sizes and types of establishments
  in the liquor business
• Three companies have evolved from the original
  A for-profit mutual insurance company, the
  not-for-profit membership association and the
  non-profit National Hospitality Institute which
  administers the educational programs

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EDUCATION
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NATIONAL HOSPITALITY INSTITUTE

• Expanded educational programs to cover variety of
  stakeholders
• Hired a law enforcement officer and a retired
  enforcement supervisor from Michigan Liquor
  Control Commission as consultants
• Motto Do it right the first time

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TECHNIQUES OF ALCOHOL MANAGEMENT

• In 1983 the Association created the Techniques of
  Alcohol Management (TAM) program for Michigan
• The program has expanded nationwide
• This is a 3 hour server training program that
  emphasizes the goals of TAM

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GOALS OF TAM

• Instill an attitude of professionalism and
  ethical conduct in staff who sell beverage
  alcohol.
• Effectively identify and respond to false
  identification and underage purchasing and
  possession.
• Effectively identify and respond to intoxicated
  customers.
• Identify methods to maintain safety, control of
  the establishment, positive image and good
  customer relations while responding to incidents.
  
• Understanding of federal, state and local laws
  relating to beverage alcohol sales.

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TAM PHILOSOPHY

• Classroom training is critical
• Interaction
• Interpersonal Skills
• Benefit from others experiences
• On-line and self-taught computer classes
• Dont provide skills for inexperienced servers
• May be effective for renewal or refresher course

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TAM INSTRUCTORS

• Must have law enforcement or hospitality industry
  experience
• All trained by a TAM Master Trainer
• Are evaluated on a regular basis
• Are updated on law changes and learning
  techniques regularly

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TAM STUDENTS

• Employees and owners of liquor licensed
  establishments
• Must take and pass a test to become certified
• Certification is good for three years

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TAM CURRICULUM
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TAM Pre-Test

• Alcohol is a depressant. True or False?
• In Michigan, it is illegal to consume alcohol
  while working in a bar. True or False?
• An average mixed drink contains nearly twice as
  much alcohol as a 12 oz beer. True or False?

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LAWS ETHICS

• All people who sell alcohol need to be aware of
  the laws concerning alcohol
• Federal
• State
• Local
• Servers responsibility
• Not to sell alcohol to underage or intoxicated
  persons (Dram Shop Liability)
• Public safety

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CLINICAL EFFECTS OF ALCOHOL

• Servers should know how why alcohol affects
  people
• Absorption, distribution, BAC
• Recognize signs in customers
• Lowered inhibitions
• Take action before person is intoxicated
• Better consumers
• Servers know how alcohol affects to them
• Can recognize the signs in themselves

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TAM TECHNIQUES

• Tools for the server and seller
• How to recognizing signs of intoxication
• Ways of refusing service
• Underage purchasers
• Intoxicated patrons
• Keeping a daily log
• Servers that are trained develop skills that are
  used consistently

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PREVENTING UNDERAGE PURCHASE CONSUMPTION

• Making a diligent inquiry
• ID checking techniques
• Recognizing false identification
• Types of false identification
• Informed servers are able to make good decisions

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CONFLICT RESOLUTION

• Trained people can handle most situations
• Risks to the customers and the business are
  minimized
• People feel safe in an environment with no
  disturbances
• Successful businesses make successful communities

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OTHER TRAINING AVAILABLE
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MICHIGAN LIQUOR LAW ENFORCEMENT TRAINING SEMINAR
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TRAINING PROGRAM FOR POLICE OFFICERS

• Developed in 2005 and MCOLES-Certified
• 8-hour class designed to educate enforcement
  officers
• Fee is 150 which is eligible for grant funds
• Valuable Resources

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CURRICULUM

• License Types and the Licensing Process
• Liquor Law and Administrative Rules
• Violations Decoy Operations
• Hearings, Objections to Renewal Revocations
• Working with Licensees
• Working with MLCC
• Using MLCC website

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MICHIGAN LIQUOR LICENSEE TRAINING SEMINAR

• Developed in 1999 as the New Licensee Program to
  address the following
• MLCC and Health rules regulations
• Violation and hearing process
• Developing internal operating procedures
• Building working relationship between law
  enforcement and licensees
• Updated in 2004-2005 with broader appeal to all
  licensees
• It is a voluntary 8-hour program offered several
  times a year

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SUCCESSFUL BAR MANAGEMENT

• Managing Bartenders Wait staff
• Key skills to teach bar personnel
• Bartender Theft
• Course describes exactly how bartenders steal
• Learn what to do about it
• Beverage Control
• Keeping up with the inventory
• Tips on how to organize inventory

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CONTACTS

• National Hospitality Institute
• 800-292-2896
• 517-374-9611
• Sign up for or schedule a class
• Become a TAM instructor
• Tracy Lee Hulin ext 3032
• Ronalee Polad ext 3019