Joint Meetings Industry Council

1
Joint Meetings Industry Council

• Strategic Communications and the Profile and
  Power Program

2
Whos JMIC?

• Joint Meetings Industry Council is a group of
  meetings industry associations
• Members include AIPC, COCAL, DMAI,ECM,EVVC,
  IAPCO, ICCA, MPI, PCMA, SITE
• Affiliates include CIC, UFI
• JMICs objectives are to
• Facilitate information exchange in the industry
• Encourage and recognize industry leadership
• Increase the profile and influence of the industry

3
Increasing Our Profile

• Our industry has traditionally had low awareness
  relative to leisure tourism messages, priorities
• We have no strong coordination or communications
  capabilities
• As a result, the industry has had little power or
  influence on decisions affecting its future

4
Our Goal

• To improve the position and influence of the
  industry relative to other sectors competing for
  public and government attention.

5
We Need to Clarify Our Messages

• Must build awareness of who we are the benefits
  we create
• Need to define our needs, issues, expectations
• Explain the results and / or consequences of
  government action
• Track changes, anticipate new requirements to
  keep story current

6
Strategy

• Create a distinctive identity and image
• Develop programs and materials to support local
  profile initiatives
• Recognize individual accomplishments to encourage
  more participation
• Recruit local politicians to become industry
  advocates
• Create global forums to leverage a greater
  overall impact

7
JMIC Supports the Program by

• Maintaining an overall theme and key messages to
  encourage consistency
• Producing a tool kit with adaptable activity
  ideas, promotional materials
• Recognizing successful programs with the Profile
  and Power Award
• Cooperating with other industry leaders to create
  global forums

8
Success Depends on Individuals!

• This is a bottom up approach that depends on
  individual initiative, but
• Our local members have the most credibility in
  their communities
• They also have all the local contacts and
  facilities
• Its in everyones interest to make this work!

9
Our Progress to Date

• Program, web site launched
• Program materials translated into 5 languages
• Communications strategy sessions featured in
  member conferences
• Profile events appearing in many countries
• Profile and Power Award has recognized three
  exemplary programs
• Politicians Forum has created global profile for
  local issues

10
Where We Go From Here

• Need to encourage more participation
• Refresh resources with new materials, case
  studies
• Exploit the power and representation of an
  expanded Council
• Represent the industry position on emerging
  issues (sustainability, economy, labour supply)
• Support related industry initiatives (i.e.
  Politicians Forum)

11
Joint Meetings Industry Council

• Strategic Communications and the Profile and
  Power Program