Probiotics Market: Innovation Trends & Competitive Analysis

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Probiotics Market Innovation Trends
Competitive Analysis
With the rising incidence of digestive health
issues and weight management problems, a number
of healthcare professionals are recommending
probiotics to patients. They contain live strains
of microorganisms and confer health benefits when
administered to a host in adequate quantity.
Yogurt, sauerkraut, kombucha, and kefir, as well
as company-manufactured capsules, chewing gums,
bottled drinks, etc., are common foods containing
these microbiota. Probiotics are also largely
recommended to treat womens urogenital health
issues. Besides, they have demonstrated to
benefit those affected by chronic illnesses like
high serum cholesterol, allergies, and even
cancer, and are thus witnessing increased demand.
Triton Market Research evaluates the global
probiotics market to develop with a CAGR of 9.09
over the forecast period, 2022-2028. An Insight
into Top-performing Market Segments Bacteria to
show the fastest growth in the Strain segment
with a 9.18 CAGR Compared to yeast strains,
bacteria strains are easier to modify genetically
in order to obtain the required functionality,
and therefore, witness increased demand. In 2020,
China approved three new strains, Bifidobacterium
infantis R0033, Bifidobacterium bifidum R0071,
and Lactobacillus helveticus
R0052, by Lallemand Health Solutions for use in
infant foods.
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Veterinary Feed to show the fastest growth in the
End-use segment with a 10.96 CAGR With the
growing meat consumption worldwide, probiotics
are increasingly being administered to chicken,
swine, aquaculture, etc., in the form of animal
feed to enhance their health and ensure food
safety. In November 2020, Germany-based Evoniks
Animal Nutrition business vertical launched
Ecobiol Fizz, a probiotic tablet for
chickens. Market Players Amp their Game with
Growth Strategies Acquisitions emerge as a
Leading Strategy The studied market is rife with
opportunities as consumer demand across the world
has heightened substantially. Several companies
are thus acquiring other players as part of their
strategic expansion plans to consolidate their
product portfolios. For instance, in July 2021,
Ireland-based Kerry Group completed the
acquisition of Spain-based Biosearch Life to
expand its product portfolio with Hereditum
probiotic strains. Further, in August 2021,
Denmark-based Novozymes acquired United
States-based Microbiome Labs, which boasts of a
vast portfolio of probiotic solutions. Novel
Approach for Product Delivery When consumed
directly, probiotics are prone to losing their
efficacy in the stomach environment before
reaching the digestive tract. As a result,
manufacturers have innovated techniques like
microencapsulation, which entails encasing
probiotic cells inside an optimal protective
material to preserve their viability during
gastrointestinal transit. In January 2020,
Biotech Consortium India Limited announced its
plans to commercialize this encapsulation
technique to increase products shelf
life. Growing use of Online Channels Consumers
largely gravitated toward online sales channels
as an effect of the COVID-19 pandemic. Numerous
manufacturers thus turned to e-commerce platforms
like Walmart, Amazon, LuckyVitamin, Shopee,
Nutrabay, and others, to reach their target
consumer base. In fact, Jarrow Formulas Inc,
which offers probiotic nutritional supplements,
only operates as an online distribution mode and
has no physical stores. Discounts, special
offers, and the convenience of home delivery are
some factors expected to drive the growth of this
segment. Notable Trend Development of
Innovative Product Formulations Companies are
playing the field by combining robust innovation
with top-notch manufacturing and formulation
capabilities. Probiotic foods, beverages, and
dietary supplements are now available in the form
of ice creams, candies, lozenges, chocolates,
milk substitutes, drops, powders, sachets,
specialized baby formulas, and other novel
formats. A recent notable development has been
the formulation of products using FastMelt
technology. Probi Fast Melt probiotic stick is
one such product, which can be ingested without
water, by dissolving in saliva. The rise in
cutting-edge formulations is thus steering the
market towards growth. Widening Applications
Key for Future Growth With the growing popularity
of probiotics, the beauty industry has not been
far behind in leveraging the
benefits of these healthy microorganisms.
Consequently, an arsenal of cosmetic skincare
products
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from cleansers and moisturizers to masks and
serums packed with freeze-dried friendly
bacteria, are widely available in the market.
These products help strengthen the skins
barrier, soothe inflammation, and even diminish
acne. Further, psychobiotics, a type of
probiotics specifically formulated to boost
peoples mental health, are also witnessing
demand. These substances stimulate the production
of neurotransmitters, anti- inflammatory
cytokines, short-chain fatty acids, and
enteroendocrine hormones. They are used in a
range of applications, from stress reduction and
mood enhancement to anxiety relief and
neurodevelopment. The far-ranging applications
paint a positive picture for the future of the
probiotics market.
FAQs Q 1) Which are the main segments covered in
the probiotics market? Strain, Diet Preference,
Sales Channel, and End-use are the main segments
covered in the probiotics market. Q 2) Which is
the dominant region in the global probiotics
market? The Asia-Pacific is the dominant region
in the global market, with the largest market
share in 2021 and the fastest expected growth
rate during the forecast period.