IDD Elimination Programme:

1
IDD Elimination Programme

• KEY elements
• for developing a
• National Plan of Action

2
IDD Programme Action Components

• Salt Iodization
• QA of Production/Import
• Packaging labeling
• Marketing
• Retailing
• Sales

• Leadership
• Work by Coalition
• Training Finance
• Public Reporting
• National Oversight

• Data/Information
• Legislation/Regulation
• Standards Inspection
• Supply Practices
• Impact Assessment
• National Benefits

• Communications
• High-level Advocacy
• Strategic Mobilization
• Consumer Education

3
Main Acting Partners

• Public Officials
• Apply the law equitably
• Insist on permanent quality

USI

• Consumers
• Accept only iodized salt
• Insist on national oversight

• Producers/Importers
• Supply only iodized salt
• Insist on level playing field

4
Public Officials

• Achievements
• Recognition of problem
• Program formulated
• IDD un-medicalized
• Focus on Intelligence
• National Coalition formed
• Salt importers involved
• Lead QC role by NCPM
• IDD featured in National Nutrition Conference
• Separate salt coding on imports

• Next needs
• Scheduling meetings of Natl Coordination Council
• Details of the NPA
• Strengthen political will for
• USI legislation
• Adequate financing
• Assuring responsibilities and roles of all
  Partners
• Involving other Government entities beyond MOH

5
Salt Import Firms

• Achievements
• Importers association
• Lead QA role Quality of iodized salt supply is
  good 82.6 gt25ppm
• IS import clearance procedure is timely
• Price is no obstacle
• Know their customers in food processing industry

• Challenges
• Assuring that entire national requirement of
  household salt is iodized
• Addressing continued import of non-iodized salt
• Addressing the continued repacking of bulk
  non-iodized salt
• Ensuring that all edible salt imports are checked

6
Customers/Consumers

• Achievements
• No public objections to iodized HH/table salt
• Nation-wide Iodized School Class 2004
• Importers association works with food industry
• Canning industries have started experimenting
• Communications campaign ongoing
• Interactions with food processing industries

• Challenges
• Accepting iodized salt in home pickling
• Promoting iodized salt to bread bakeries and
  cheese manufacturing industry
• Mobilizing acceptance in animal husbandry
• Addressing the overall customers and consumers
  preference for non-iodized salt

7
Supportive Partners

• Scientists
• Keep knowledge up-to-date
• Provide impartial, unbiased advice

USI

• Agencies
• Keep Partners to goal achievement
• Provide global connections

• Media
• Keep public informed of progress
• Provide quality journalism

8
Steps of a successful IDD Elimination Programme

• Situation assessment needs analysis
• Joint NPA development adoption
• Goal, Objectives, Outputs, Activities
• Timelines, Budgets, Reporting
• Funding, Implementation, ME
• Verify goal achievement
• Ensure permanent progress