The Net

1
The Net Elections and Online Advocacy in
Minnesota

• Sponsored by
• UMN - Institute for New Media Studies Minnesota
  E-Democracy

2
Welcome
3
Welcome

• Nora PaulDirectorInstitute for New Media
  StudiesUniversity of MinnesotaSchool of
  Journalism and Mass Communicationwww.inms.umn.edu

4
Introduction
5
Introduction

• Steven CliftBoard Chair, E-DemocracyVisiting
  Fellow, Institute for New Media
  Studieswww.publicus.net

6
Introduction

• Evening schedule
• Panel 1 - Net Elections
• Panel 2 - Online Advocacy and
• Lobbying
• After the official event
• Webcast and virtual handouts
• www.inms.umn.edu/convenings/politics.htm
• or www.e-democracy.org

7
Introduction

• The Good Online Life in MN
• Near 70 online, 2 state, would equal 2
  nation
• Wired politics 10 years

8
Introduction

• Minnesota maylead the worldin politics online
  per capita based on
• Online Campaigning
• Legislature Online
• Online Advocacy
• Online Engagement

9
Introduction

• What have we wrought with e-democracy?
• Muskie or milfoil? (Good or bad?)
• What can we envision and build together for
  e-citizens?

Political Groups
E-Citizens
Private Sector
Government
Media and Commercial Content
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Net Elections in Minnesota
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Net Elections

• Panel 1
• Net Elections in Minnesota

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Net Elections

• David Erickson Panel Moderator
• Co-Publisher, MNPolitics.com
• www.mnpolitics.com

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Net Elections

• Bob Collins
• Online News Editor,MinnesotaPublic Radio
• news.mpr.org

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Bob Collins
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Net Elections

• Comments from David Erickson, Panel Moderator,
  about the GOP Newsline
• www.mngop.com

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Bridget Cronin
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Net Elections

• JC Quirin
• Director of Online Organizing, Wellstone for
  Senate
• www.wellstone.org

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JC Quirin
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JC Quirin
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JC Quirin

• Mixed Media, Same MessageE-mail and CD-ROM

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JC Quirin

• And in the end
• 12,000 GOTV Volunteer Shifts
• 35,000 E-mail Addresses
• 120,000 Donors in Database
• Politics is about the improvement of peoples
  lives. Senator Paul Wellstone

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Net Elections

• Brian McClung
• Republican State House Candidate in 2002
• www.brianmcclung.com

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Brian McClung
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Brian McClung
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Brian McClung

• Web Tips for Candidates
• Do more than a brochure
• If you're going to bother with a website - take
  contributions there!
• Use lots of pictures
• Don't spend too much time on it

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Brian McClung

• E-mail News Tips for Candidates
• Summarize it up top
• Give them some "inside" information
• Try to do it consistently
• Ask for money just about every time
• Upside/downside your opponents could be watching

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Net Elections

• Rob Davis
• Co-Founder and Promotion Pawn,BushBoy.com
• www.bushboy.com

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Rob Davis

• The State of Online Political Satire

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Rob Davis

• Visit www.BushBoy.com for their flash animation

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Rob Davis

• Does online satire make a difference?
• 65,000 individual visits in 6 weeks
• Sample media coverage
• Results?
• 2300 opt-in email addresses for fundraising,
  targeted publicity or action
• Cash cost of less than 0.10 per contact

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Rob Davis

• Online satire can make a difference
• The Internet is a marketing medium to inspire,
  create organize action
• Fundraise, fundraise, fundraise
• Recruit, recruit, recruit
• Prove yourself, then set an ambitious goal
• Respect your audience

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Net Elections

• Panel Discussion and Audience Questions
• Write your questions on index cards, runners will
  collect
• Include your name, affiliation if you like
• Webcast listeners can e-mail comments to
  neoamn_at_publicus.net

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Panel 1 Net ElectionsQuestions and
DiscussionWeb listeners may e-mail their
comments toneoamn_at_publicus.net
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End of Panel 1 WebcastView Panel 2 Online
Advocacy and Lobbying at www.inms.umn.edu/conve
nings/politics.htm