8 Effective Cyber Monday Marketing Strategies

1
8 Effective Cyber Monday Marketing Strategies

• Cyber Monday is the biggest online shopping day
  of the year, and its no secret that its a
  massive opportunity for brands to get more sales.
  But if you want to take advantage of this
  opportunity, you need to know how to market your
  products effectively. Here are eight strategies
  that will help you boost sales on Cyber Monday.
• Create Email Campaigns to Build Expectations
• Email marketing is the most effective way to
  reach your customers during Black Friday and
  Cyber Monday. Emails can be used to promote
  exclusive offers, new products, services, or new
  content youre launching on those days.
• An email campaign will help you build up
  expectations among your subscribers so that when
  they receive the actual emails, they know what to
  expect and are eager to take advantage of the
  promotions. In addition, sending out an email
  reminder about your sale offers allows you to
  reach out directly to people who might have
  missed the first round of advertising.
• Create a Sense of Urgency

2

• Urgency, in marketing terms, means you want to
  encourage people to act
• immediately. Youre not just hoping your
  customers will buy. Youre also hoping that
  theyll do so quickly. To create this feeling of
  urgency, here are two strategies
• Include a countdown timer on your website or
  product page that counts down until the sale
  ends. This makes people feel like time is running
  out and encourages them to act fast before
  products sell out or prices increase.
• Use words like only and final when describing
  discounts or special offers during Cyber Monday
  sales. Using these terms makes shoppers think
  theyre missing out by not making a purchase.
• Improve Your Subject Lines
• You should also make sure to create subject lines
  that are relevant to your content. That way,
  youll increase the likelihood that people will
  open your emails and engage.
• Make sure your subject line is short, sweet, and
  easy to read. If a subject line is too long,
  people may not even read it before clicking
  delete.
• You should also ensure that your emails title is
  engaging and interesting so that recipients find
  value in opening and reading it to the end. Make
  use of keywords when writing these titles, so
  theyre easy for Google search engines to index
  them properly.
• Advertise Early
• If youre smart, youll start advertising your
  Cyber Monday deals as soon as possible. You
  should have already created some pre-Cyber Monday
  buzz by this point, and a countdown timer will
  help keep the hype going (you can even tie in the
  countdown timer to your email marketing).
  Advertise on social media like Twitter and
  Facebook, but also on specialty sites too like
  Reddit or niche blogsjust make sure its
  relevant!
• Highlight Benefits
• To make your product stand out, highlight the
  benefits of your product. This can be done by
  using benefit-oriented language, testimonials,
  case studies, and images that show your
  products benefits. Using benefit-oriented
  language is one way to emphasize what sets you
  apart from your competitors.

3

• Testimonials are another way to showcase how well
  a product works for other customers before
  getting into too many details yourself. Use
  quotes from customers who have purchased your
  products so others know what they can expect.
• Run Exclusive Offers
• Customers who see you running exclusive offers
  are more likely to contact you. Exclusive deals
  create a sense of urgency and get them excited
  about your brand. They also make customers feel
  like theyre part of an elite groupand when
  people feel special, theyre more willing to
  spend money.
• But how can you offer something truly unique? You
  can hold a contest on social media or give out
  one-of-a-kind items as prizes for new members who
  sign up for your mailing list.
• Create Anticipation
• Promoting a limited-time offer during the
  holidays is a great way to create
• anticipation. If youre hosting a sale on your
  website or in-store, promote it heavily on
  social media and in emails. This will help you
  generate buzz and encourage customers to visit
  you sooner rather than later so they dont miss
  out!
• Another way you can create anticipation is by
  using pop-up messages on your site or app. You
  can use these alerts as part of your email
  newsletter or marketing campaign or even include
  them when users browse products on your site/app.
• Use social media
• Social media is a great place to market on Cyber
  Monday. The best way to use social media is by
  creating ads and targeting specific audiences.
  You can also use influencers to help promote
  deals and get the word out about your Cyber
  Monday specials.
• Creating a community around your brand is another
  great strategy that can help build brand
  awareness, increase traffic to your website and
  ultimately increase sales during Cyber Monday
  sales season.
• An Award-Winning eCommerce Agency

4
By following these strategies, you can take
advantage of the biggest shopping day of the
year and ensure your eCommerce campaign is
successful. Youll also be able to continue
driving sales throughout the holiday season and
beyond. Agency Partner Interactive helps
businesses of all sizes and industries drive
traffic, conversions, and sales at scale.
Contact our digital marketing experts today to
start your Cyber Monday campaign strategy!