Beginner's Guide to Shopify Sales Growth Hacks -theflyy

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Beginner's Guide to Shopify Sales Growth Hacks
Step by Step
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Id need to understand the USP of your products
on a ground level as well as the founder journey
before you start selling your products. The othe
r day, one of my friends approached me to help him
with some marketing suggestions for his online
business. As someone whod been into corporate
sales for almost 6 years and fitness, he wanted
to use a blend of this experience to sell
organic, healthy products like honey, lotus seeds
etc. How much budget should I put for ads? was
the first question he asked when we began to
discuss all the ways he could market his products
to which I replied the first line you
read. Because while he was letting his
excitement and online selling norms speak for
him, I was thinking of how I could break the
herd mentality.
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It wasnt
his fault after all because we
humans tend to have a herd mentality. I myself
for example studied engineering because that was
trending back then. The first thing I thought of
after launching my dropshipping store on Shopify
in 2018 was running ads and this is a mistake
many Shopify store owners often make. But guess
what? Running ads to sell products isnt the
only way to grow your Shopify business traffic,
customers and sales.
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For instance, when I asked my friend why Id want
to understand his products USP and his journey
as a founder, thats because the first thing I
wanted him to strengthen was content. I wanted
him to sell an experience, a story that will make
him stand out from the other healthy product
players in the market. You see, content is just
one of the many powerful ways to grow e-commerce
sales and Im going to tell you the top 4 proven
Shopify sales growth hacks. Lets take a look,
shall we?
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1. Get Your Website Content Right the First Time
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When I say getting content right the first time,
I mean optimising your website content as per
SEO (Search Engine Optimisation). Most of you
may already have a fair knowledge of SEO but for
the sake of simplicity, lets consider a
scenario. Say my friend was selling healthy
products and wanted to rank for his product,
organic honey. Rank as in when people search for
organic honey, he wants to ensure that his produc
t appears amongst top ranking pages on SERP
(Search Engine Result Page). To achieve this, he
ensures that he sets up SEO-driven product pages.
Heres how.
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With the help of competitor analysis and keyword
research tools, he finds the right keywords
related to his products such as best organic
honey, pure honey, natural honey etc. Then he
writes the content for the page by updating the
product page title, meta description, image alt
tags, product description etc, covering all
related keywords. Post this, he also makes sure
that his content is informative and focuses on
unique features such as why it's natural and
healthy. Next, he goes ahead to focus on content
marketing by creating pieces of content based on
his organic honey such as how they extract it and
distribute it on various channels. He even
optimises his website structure in such a way
that products are tagged as per relevant
keywords While these SEO practices are basic,
they are effective in ways to increase organic
traffic and sales and Heating Style is proof.
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Heating Style 350 Increase in Organic Sales in
7 Months
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As a UK-based Shopify brand that sells high-end
radiators, heating elements and towel rails,
Heating Style achieved a 500 increase in organic
traffic and 3x ROI by fixing their website
SEO. As a brand that was too reliant on paid
marketing and wanted to scale, they turned to
focus on their SEO efforts and the results
turned out to be amazing. What did they
do? Updated title tags of collection and
category pages for the target keywords Helped sear
ch engines understand which pages they wanted to r
ank for by adding canonical code for duplicate
content Focussed on long tail keywords like
space-saving radiators Added heating industry
FAQs to the Heating Style blog
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2. Automate End-to-End Ecommerce
Emails
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Lets face it. Just optimising your website right
away, adding content beauty and listing your
cool products isnt enough. If people could just
buy products all by themselves, wed be living in
a superficial world, wouldnt we? This calls
for ensuring that you nurture your website,
visitors, till they become your repeat customers
and email marketing automation plays an important
role in that. To understand this, how about we
go back to my friends Shopify store and explore
all the user journeys, triggers or stages he
could send emails at? A Simple Hello Makes a
Difference Say his SEO for organic honey works
and a person signs up on his website. As soon as
a user subscribes, they receive a welcome email
and heres where the founder story comes in.
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Remember Id asked him to share the founder's
story? This was not only for his websites Our
Story section but also to add a personal touch
to welcome emails. He could also add a CTA
button asking users to explore his products,
blog etc. Its fantastic how so much can be
promoted as part of welcome emails as they
generate 320 more sales compared to other
marketing communications. Vitrazza, a Shopify
brand that sells glass office chair mats saw a
51 open rate and 10 order rate with AOV being
360 by offering a 15 discount in their welcome
email.
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Abandon Self-Criticism, Not Carts Now lets
assume that one of the users receives a welcome
email, visits his organic honey product page,
adds it to the cart and bam! The user gets a
phone call and forgets to complete his purchase.
Or maybe the product price or some other factor
like trust doesnt work for the user. 70 of
users abandon their carts as per studies and cart
abandonment emails can help. With a cart
abandonment email, my friend can have a
personalised email sent sometime after a user
abandons their cart, specifying benefits,
positive reviews, limited-time discounts
etc. Boot Barns for instance ran a cart
abandonment email campaign consisting of 3 emails
scheduled to be sent after 20 minutes, 23 hours
and 1 week after the abandoned cart.
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In the last email, they created a FOMO effect
along with offering free shipping which got them
close to a 30 email open rate and a 12
increase in revenue through the campaign.
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That Purchase Is Way More Worthy Post-sales
emails are only the beginning. There are so many
ways you can leverage them such as upselling
relevant products, promoting your referral and
loyalty programs, asking for reviews and
feedback etc. So say a user finally purchases
organic honey from my friends Shopify
store. In this case, my friend can ask them to
refer a friend, try a relevant product like
natural tea leaves, leave a review, follow on
social media etc. Since post-purchase emails
have 17 higher open rates than average email
automation, its a great way to promote other
business goals. Heres how Maude, a sexual
wellness Shopify brand promotes their referral
program post-purchase.
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3. Get Social on Instagram
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Over 2 million businesses connect with people on
Instagram and it is the best channel to build
your social presence, especially as a brand
thats starting up. For example, my friend could
post everything about his organic products such
as customer reviews, reels on how he sources
them, share videos by fitness influencers
promoting his products etc. In addition, he
could also turn his brands Instagram account
into a shop where visitors can browse products
and visit websites to purchase them. This can be
easily done by Adding inventory to
Facebook Tagging those products on Instagram once
the Shopping toggle is enabled in 2 weeks
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• Speaking of Instagram shop success, Natori is a de
  signer lingerie and clothing brand that
• Added 61 posts with tagged products on Instagram
• Saw a 1,416 increase in website traffic WoW
• Got a 100 increase in revenue from Instagram WoW

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4. Build a Referral Program for Shopify
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Referrals are the best ways to increase brand
trust and acquire customers for eCommerce and
Im speaking from my personal experience. Aadhi
for example from team Flyy is very fond of buying
from small businesses on Instagram. Once we saw
that she was wearing this beautiful earring and
when we asked where she got it from, she told us
all about how she came across A Little Extra, a
quirky jewellery brand. And thats how word of
mouth works for eCommerce!
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But then, how does one scale it and turn it into
a sales engine? By setting up a refer and earn
program for their Shopify business where they
reward existing customers for referrals. So if A
Little Extra had a referral program, Aadhi
wouldnt have waited for us to ask her where she
got her earrings from. Shed be motivated to
tell us all about it and use her referral link to
purchase it because in this case, shed be
getting rewarded and thats the power of
eCommerce referral programs. The referral
program for Shopify businesses is one the most
economical and best ways to acquire new and
quality customers and boost sales and ROI.
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Pura Vida Bracelets, a Shopify store that sells
handmade bracelets and accessories ran a
referral program and drove 12 of total sales
revenue from referrals. The best part is that
they focussed on two-way rewards where the
advocate (referrer) gets 10 off on future
purchases and the friend (referee) got 50 off on
the first purchase. What a lovely combination
of dual referral rewards, right?
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Keep an Open Mind for Shopify
Marketing
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When it comes to marketing your products, its
only natural to feel tangled among various
marketing channel threads. But dont forget that
paid marketing is only a part of the various ways
you could grow your Shopify business. Of course,
Im not saying that ditch paid marketing. What
Im saying is that instead of relying on a
handful of channels where cost is high and
conversion likelihood is low, switch to combined
marketing channels. Yes, ensure that you use all
the above ways too to promote your Shopify
business. PS - If you need help setting up a
refer and earn program, leave all the hassle of
rewards, layouts and payouts to Flyys referral
app for Shopify.
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THANK YOU
W W W . T H E F L Y Y . C O M
Please contact for more information
www.theflyy.com 080-470-91459, hello_at_theflyy.com