What is it

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• What is it?
• Why should I use it?
• How do I do it?

PRESENTED BY
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What is podcasting?

• On December 8, 2005 the New Oxford American
  Dictionary crowned "podcasting" as the 2005 word
  of the year and defines the term as "a digital
  recording of a radio broadcast or similar
  program, made available on the Internet for
  downloading to a personal audio player"

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Why should I consider podcasting?

• Ease of creation is ideal for associations
• Applications adoption is growing fast
• Costs are dropping and access is becoming easier

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Podcasting Best Practices

• Know your audience/target market.
• Be organized in the messaging that is to be
  delivered.
• Have notes and an outline to keep the show on
  topic.

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Podcasting Best Practices

• Edit podcast show appropriately for content,
  quality and length.
• Deliver valuable, informative, engaging and
  entertaining content to your listeners that they
  can't get from any other media.

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Podcasting Success

• Q What defines a successful podcast to me?
• A Mindshare of your audience as a valuable
  resource. Revenue generation has been elusive
  and many new business models are emerging.

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Podcasting Success

• Q What defines a valuable podcast to my
  audience?
• A Useful information that cannot easily be found
  anywhere else if at all.

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What is the return on investment (ROI)?

• increased online visibility for your target
  market
• additional Internet visibility traffic from the
  RSS, Blog podcasting directories
• communication medium reaches different audience
  than text

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What is the return on investment (ROI)?

• value added offerings to a targeted market
  available in audio format
• greater attention mind share from your target
  audience who listen to podcasts while
  multi-tasking
• more frequent touch points and more frequent top
  of mind
• improved perception of your association, brand

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An expert opinion Leo Laporte

• At the inaugural Portable Media Expo and Podcast
  Conference held in Ontario, California in
  November, 2005, Leo Laporte stated that one
  should not expect to make money with podcasting.
  
• In late November 2005, Leo Laporte was
  interviewed by Business Week to discuss evolving
  business models for podcasting. His expanding
  network of technology podcasts are some of the
  most popular podcasts today. He does not accept
  advertisements and accepts donations to support
  the cost of bandwidth needed to distribute his
  podcasts.

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How much does it cost to podcast?

• Hardware Recording Devices
• Wide range of choices from
• PC recording - From a Windows/Mac PC - use
  microphone and sound editing software.
• Portable digital recorders - ideal for on-site
  in-person recordings where PC recording are not
  possible. (Many choices exist from less than
  100 - 1,000)
• Visit www.podcastrigs.com to see many
  suggestions.

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Podcast Business Models

• Podcasting directory
• Podcast search
• Podcast network
• Podcast software
• Podcasting ad networks
• Talent-driven podcast

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How much does it cost to podcast?

• In terms of time
• Expect to invest time to learn how to use the
  hardware and editing software.
• Time spent in editing is directly related to
  complexity of the production

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How much does it cost to podcast?

• Hardware
• Recording Device
• You may use even your standard PC, but it is best
  to you use a portable digital recording device
  for ease of use. (Ranges from 100 - 1000)
• Ensure that the microphones are appropriate for
  the recording device. able to detect inferior
  sound quality! (Example XLR Microphone vs. USB
  Microphone)

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Our Choice Podcast Recording Device
Marantz PMD671

• Solid-State Digital Recorder

• Has built-In microphone and accepts high quality
  balanced (XLR) microphones

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How much does it cost to podcast?

• Sound Editing Software
• Sony Sound Forge (299 and up)
• Audacity (Free)

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How much does it cost to podcast?

• Time
• Familiarize yourself with the hardware
• For podcasts, mono sound is the standard for
  spoken word recordings
• Set all sound properties and remain consistent

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How much does it cost to podcast?

• Using the Software
• Sound Editing Software
• Any editing package takes some time to
  familiarize yourself with.
• Minimally budget an hour or two to learn the
  basics that you will need to edit recordings if
  you are a beginner, less time if you are familiar
  with sound file types and common settings.

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Our Choice Sound File Editor
Audacity
and Apple Mac OSX
Audacity is available for Windows
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What are other associations doing about podcasts?

• La Leche League (http//www.lalecheleague.org/podc
  asts.html)
• WOMMA Word of Mouth Marketing Association
• (http//feeds.womma.org/womma-wombat-podcast)
• American Dental Association ADA
  (http//www.ada.org)
• is currently conducting a survey to gauge
  interest in podcasts

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Some Popular Podcast Directories
iTunes
http//www.apple.com/itunes
Yahoo Podcasts
http//podcasts.yahoo.com
ODEO
http//www.odeo.com
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Podcast Books
Podcasting Do-It-Yourself Guide By Todd Cochrane
Podcast Solutions The Complete Guide to
Podcasting By Michael W. Geoghegan, Dan Klass