How to grow kirana business

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5 strategies to increase business at your Kirana
store
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In India, the e-commerce sector is a growing
industry. By 2025, the Indian e-commerce market
is anticipated to be worth US188 billion. Due
to its focus on tangible goods, the FMCG industry
was among those most severely affected. However,
grocery businesses need to improve their business
strategy if they want to succeed in the new
digital environment. An Apptmart specialist
offers three suggestions to assist grocery store
owners improve their business.
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Set up, build, and enhance your online store The
perfect moment to start your own e-commerce store
is right now if you havent already moved your
Kirana store online. Many of your rivals
already use digital technology. Studies and
statistics demonstrate the evolving and expanding
trends in online purchasing as well as how it may
help you increase your sales and business. Our
goal at Apptmart is to assist small and
medium-sized businesses in going online. You
can successfully sell your products with the aid
of tools from our online store like offer
management, automated e-mailers to consumers who
have abandoned their carts, new offerings,
integrated CRM, and others.
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Go big on guerrilla marketing Guerrilla
marketing lets you compete with big brands
despite their enormous budgets and reach. To
capture your audiences attention, combine
traditional and digital marketing strategies. To
inform people about your brand and products, you
can hand out pamphlets and place advertisements
in your neighborhood newspapers. Additionally,
you can efficiently advertise your shop and deals
on social media platforms. Online users,
however, value engagement and a human touch. Your
personal presence in the vicinity of them might
be advantageous.
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Strategize your pricing and offer an attractive
discount Just like malls and online grocery
stores, retailers must be savvy with
pricing. One strategy is to group related things
together and sell them at a discount. Over time,
as a retailer, youll gain a greater grasp of
these products and client preferences. Make use
of it to increase sales. Attractive discounts
aid in both bringing in new business and keeping
existing clients. You can give a variety of
welcome discounts, festival discounts, etc. by
obtaining a cheap supply of merchandise.
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