LEADERS OF THE NEW SCHOOL

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• LEADERS OF THE NEW SCHOOL

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THE MISSION

• To celebrate the lives
• of teen athletes
• their accomplishments,
• their passions and
• their lifestyles.

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RISE TO THE OCCASION

• Market
• 32 million teens including17 million high school
  students
• Spending Power
• Teens spend 170 billion annuallyand influence
  billions more infamily spending
• Growth
• Teen demo growing twice as fast as general
  population

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ESPN RISE PORTFOLIO

• PREMIER BRAND FOR TEEN ATHLETES

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ESPN RISE MAGAZINE GROUP

• GIRL
• 300,000 circ
• 3x per year
• April, October, December

• GRIDIRON
• 100,000 circ
• 1x per year
• August

• HARDWOOD
• 100,000 circ
• 1x per year
• November

• ESPN RISE
• Leading sports/lifestylemagazine for teens

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ESPN RISE MAGAZINE
LEADING SPORTS/LIFESTYLE MAGAZINE FOR TEENS

• 2 million readers
• 1 million circulation
• Distributed to 7,500 high schools
• Regionalized editions across top25 DMAs with 50
  localized content
• 9 issues per year
• 8 in-school
• 1 summer issue (250,000 circ)

Source GFK Research ABC Audit 12/07
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INFLUENTIAL CONTENT
SPORTS ENGAGES AND INFLUENCES TEENS
Livin Recruit Zone All-Area The
Pulse Infocus Rankings The Other Side

• Sneakers, Video Games, Fashion, Entertainment
• Top national recruits
• Top local recruits
• Rants on everything from music to sports
• The best pics of the topathletes nationwide
• Top national and local school teams
• Action sports and othernon-mainstream sports

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LEADING CIRCULATION STRENGTH

• National reach with
• regionalized editions
• across the top 25 DMAs

New York, Los Angeles, Chicago, Philadelphia,
San Francisco, Boston, Dallas, Washington D.C.,
Atlanta, Miami, Detroit, Phoenix, Denver,
Houston, Seattle, Portland, San Antonio,
Orlando/Tampa, Northern Jersey, Pittsburgh,
Cleveland, Indianapolis, Minneapolis/St. Paul,
St. Louis, Cincinnati
Source ABC Audit 12/07
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READERSHIP
TRENDSETTERS AND INFLUENCERS

• Male 64
• Female 33
• Age 14-18 95
• Caucasian 43
• African Americans 29
• PRODUCT USAGE
• Video games 57
• Movie attendance 65
• Download music 81
• MP3 player owned 72
• ESPN RISE readers influence their parents
  buying decisions more than non-readers

Source GFK Research 2007
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ESPNRISE.COM

• National/Local Content
• Dedicated high school pages
• Community
• Personal pages, blogs, message boards
• Lifestyle
• Fashion, music, entertainment
• Recruiting
• Top athletes across the nation

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MARKETING SUPPORT
INSIGHT, INTEGRATION AND ACTIVATION

• Research
• Grassroots Marketing
• Community

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HEAD OF THE CLASS

• Localized content
• Efficient reach of trendsetterand influential
  teens
• In-school access
• Grassroots marketing solutions

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• If you didnt have status in high school, then
  you really werent anybody. Playing sports was
  my way of being able to move up the ladder. I
  wanted to be admired, respected. I wanted the
  girls to respect me, too. I didnt want to be
  excluded from a grouping, or laughed at because
  Ididnt have any status.
• Michael Jordan, Driven From Within