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Salmini Films Corporate Production Overview
Presented by Salmini Films 440 Commercial
Avenue, Palisades Park, NJ 07650 [phone]
[phone] (fax) www.sportfilm.com
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Background - Salmini Films

• Salmini Films is a full-service television
  production company and
• sports marketing agency.
• Since the mid-1970s, Salmini Films has filmed
  and televised
• thousands of active sports events on every
  broadcast outlet, with
• a particular emphasis on road racing,
  triathlon and track field.
• Salmini Films owns the largest video library of
  road race and
• triathlon footage in the world.
• Salmini Films currently produces two monthly
  series on the
• sport of road racing, airing domestically and
  internationally.
• Salmini Films annually produces 15 dedicated
  specials for active
• sports events for broadcast on network,
  network affiliates and
• regional cable outlets.
• Salmini Films operates sportfilm.com, a road
  racing, multi-sport
• and e-commerce portal.

Runners World ad circa 1986
Official Salmini Films website
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Salmini Films Television Properties

• Airing since 1997, Running features highlights of
  active sports
• events.
• YES Network reach 10 million
• 8.2 million (extended NY metro)
• 1.8 million (national, DirecTV subscribers)
• Co-produced with the NYRR
• Monthly program (30 minutes 4 airings/month)

R E G I O N A L
M O N T H L Y S E R I E S
O N A I R
G L O B A L

• Launched in January 2002, Marathons is viewed in
  select regions
• around the world, and distributed by TWI, the
  worlds largest
• distributor of sports television.
• Monthly program (1-hour)
• Broadcast in Europe and Africa

Distribution Partner
Official Program
AIMS
N A T I O N A L
I N D E V E L O P M E N T

• Launching in February 2005, Finish Line will
  offer a national platform featuring major U.S.
  road races and active sports events.
• Monthly program (30 minutes)
• Fox Sports Net reach 50 million HH

G L O B A L
N A T I O N A L

• Retrospective special of the New York City
  Marathon.
• ESPN Classic reach (national) 47 million HH
• ESPN International reach (global) 150 million
  HH

S P E C I A L S
O N E O F F
N A T I O N A L

• A 6-part documentary series currently in
  development, Fitness
• highlights the evolution of fitness over the past
  50 yearsfrom JFK,
• to Title IX, to the running boom.
• PBS reach (national) 95 million HH

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Dedicated Television Specials
Salmini Films annually produces and broadcasts
both live and taped Dedicated Event Specials on
network, and regional/national cable television
each year. Current projects include
(English Spanish language broadcasts)
BROADCAST PARTNER TBD
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Event Highlight Productions (partial list)
Salmini Films annually films the following events
for broadcast highlights
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Other Salmini Films Properties
Pre-Produced Videos (partial listing)
www.sportfilm.com
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Why Television?

• Benefits of a Television Broadcast
• Guaranteed electronic event media coverage
• more targeted than news coverage
• Commercial advertising
• Targeted sponsor in-story visibility
• Major-media platform to deliver customized
• branded messages
• Leveraging of event sponsorships

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Production Services

• ONSITE
• Onsite Event Production (cameras, crew,
  motorcycles)- Dedicated Event Special broadcasts
  (e.g. 30-minute event broadcast)
• Video News Releases
• EVENT PROMOTION
• PSA production- 30 spot production (race
  registration)- Expo booth videos- Sponsorship
  sales videos- Television advertising inventory
  (spots and graphics)- Event highlights (within
  existing Salmini Films shows)
• REVENUE DATABASE GENERATION
• Commemorative event videos- On-air promotions
• FORMATS
• - DVD, Beta, VHS, CD-Rom, CD-Rom cards, online
  streaming video

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In-Story Visibility
Event Sponsors will receive extensive in-story
visibility within the event broadcast.
Branded Messages via Sponsor Interviews
Visibility of Onsite Branded Initiatives
Friendly Cameras with Onsite Signage
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Salmini Films Case Study
Client Honolulu Marathon Objective Generate
additional media exposure and create a television
platform for event sponsors seeking to leverage
their event sponsorship. Strategy Filming and
production of a 30-minute Dedicated Event
Special Results - Race-Day, 30-minute taped
broadcast on KHNL-8 television - Re-Air of
30-minute broadcast on KHNL sister-station
KFVE - 30 spots billboards for JAL and Nike
during Dedicated Specials - Event
highlights broadcast to 90 million households
worldwide on Running, Finish Line and
Marathons - Streaming video and link on
sportfilm.com
Broadcast Partners
Event and Telecast Sponsors
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Salmini Films Case Study
MONSTER IN-STORY VISIBILITY BRANDING AUDIT

• Broadcast Partner New England Sports Network
  (NESN)
• Airings (4) airings (weekend and primetime
  dayparts)
• Total Running Time 2830 including (530
  commercial time)
• Monster In-Story Branding 613 (373 seconds)
• (onsite elements/on-air graphics)
• Monster Commercial Advertising 130 (3) 30
  spots (90 seconds)
• Monster ID/TRT ratio 27 (743 / 2830
  min.) (463/1710 sec.)
• ITEMIZED IN-STORY VISIBILITY
  Cumulative Visibility
  
• Title Sponsor Event Logo On-Air Graphic 113
• Onsite Signage 205
• Verbal Mentions 15 total verbal mentions (01
  per mention) 15
• Trump Monster Mascot 41
• Monster Corporate Logo On-Air Graphic 54
• Event T-shirt 04
• Bike Rack Signage in Transition (Trump
  Imagery) 18
• Trump Graphic 10

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Contact Us
Salmini Films 440 Commercial Avenue Palisades
Park, NJ 07650 [phone] [phone]
(fax) sportfilm.com
Key Players Ambrose Salmini, Chairman and
Executive Producer Rick Penque, VP of Marketing
Business Development Brian OConnor, Senior
Producer Antoinette Sconamilio, Marketing
Manager Sue Schwaeble, Project Manager
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About Us
Ambrose Salmini Chairman and Executive
Producer Ambrose Salmini has been active in
broadcasting such participant sports as running,
cycling, triathlon and in-line racing for more
than 25 years. Among his clients have been ABC,
CBS, NBC, ESPN, TBS and PBS. Ambrose was
co-founder and race director of the first major
east coast triathlon, the Mighty Hamptons. He
was founder and executive producer of the
following broadcast series Running Racing,
Road Race of the Month, Athlete, World of
Aquatics, Running New York, Finish Line and
Marathons. Ambrose was formerly President of the
New York Athletic Club Runners Club, and founder
of sportfilm.com, a leading site for sports video
on the web. Ambrose is also President of Salmini
Films, Inc., a company that has the largest
participant sports video and film library in the
world.   Rick Penque VP of Marketing and
Business Development Rick has an extensive
background in sports and event marketing.  At
Salmini, Rick handles all sales, business
development and marketing functions in addition
to domestic and international distribution of
Salminis properties. Prior to Salmini, Rick
developed and managed ETRADE's sponsorship
marketing programs, including sponsorship of the
ETRADE Super Bowl XXXIV Halftime Show. Rick
also served as a Business Development Manager at
the New York Road Runners Club, developing
sponsorships for the New York City Marathon and
other prominent NYRRC properties.   Rick also
worked in a PR capacity on Sports Companys
Tour of America, a series of professional
cycling races.