Title: Social Fairness in Sustainable Development
1Social Fairness in Sustainable Development - A
Green and Social Europe by Misty Tunks Project
Coordinator Knowle West resident Robert
Woolf Digital Innovator
2Issues Motivations
The evidence High indicators of deprivation
Low liveability factor High carbon
footprint
The KW community Took control
Practical solutions Voice
The KW media centre Developing potential
Community empowerment Direct engagement
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I think its one of the real bonuses of Carbon
Makeover social links have formed all across
Knowle West. Mil Lusk
3Our approach to Carbon Makeover
Reduce carbon footprint in Knowle West
Primary objective
Community Engagement
How?
Creative use of media
Practical projects
Support Knowledge
Outputs
Campaigners Information Knowledge
share Recruitment
Events Everyday contact Social support Trust
Training mentoring Personal professional
development
What?
4Examples of activities
I think trips like these are really good for
morale. It has inspired us to continue with the
recycling and think about how much energy we
waste. Sarah Doull
5Examples of activities
"I am part of this community and I see the need
for us to get together to get things happening.
Charlotte James
6Examples of activities
"Its all because of this Carbon Makeover project
that I turn stuff off standby now, you always
remind me in such a nice way! Stacey Hartrey
7Examples of activities
When I watched WALL-E at the cinema I didn't
realise that it was about recycling / climate
change, but the Carbon Makeover quiz made me
think about what the film was saying! Daniel
Maloney, aged 14
8Community empowerment via digital media
9Community empowerment via digital media
I just got my first Carbon Makeover text - how
exciting what a good way of contacting people.
Graham Fisher
10Bridging divides through digital
SOCIAL THEMES
KW MEDIA CENTRE
Exploration development
Health
Energy
Facilities
Digital Media
Equipment
Nature
Food
Social support
Business incubation
Waste
Travel
Training
Enablement
11Map of Carbon Makeover participants
12Map of Carbon Makeover participants
13Mil Lusk Green Footprints
Its given me the opportunity to share my
passion for growing veg at a local level and its
also allowed me to be a part of a bigger picture
which makes a difference.
www.green-footprints.org.uk
14Prakash Brinicombe Green Homes
www.green-homes.org.uk
15Sue Dalton Team Fab
Because of my health, I had lost motivation in
life, but running Team Fab has given me a goal in
life. It keeps me going. Its an opportunity for
me to get back into the community and challenge
bad environmental behaviour.
16Summary
www.kwmc.org.uk/carbonmakeover