Intel and Mobility Converging Platforms

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Intel and MobilityConverging Platforms

• José I. Sáez
• jose.i.saez_at_intel.com
• EMEA Business Dev. Mgr-Mobility
• IBM WLAN Summit-Milan, Italy
• October 26, 2005

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Mobility meaning Wireless Broadband everywhere
Continuum of Wireless Standards
WWAN (gt30km)
IEEE 802.20 (proposed)
3GPP, EDGE (GSM)
IEEE 802.16e
WMAN (30km)
IEEE 802.16 WIMAX
ETSI HiperMAN HIPERACCESS
WLAN (100m)
IEEE 802.11 WIFI
ETSI HiperLAN
WPAN (10m)
IEEE 802.15 Bluetooth
ETSI HiperPAN
The sweet spot for each technology is unique -
End-users looking for ubiquitous access
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Telecommunications Industry Trends

• The communication industry is going through
  convergence and stratification

Services
Data BU
Fixed BU
Mobile BU
Presence
Voice
Content
Third Party
User Database
User Database
User Database

• IP Core

core
PSTN
core
Access
DSL
IP Gateway
Cellular
ISP
Cellular Access
Device
Intels focus area
Convergence Device multiple communications on
a single device Access merging of mobile and
fixed access networks Core network all IP
transports Stratification Operators moving from
vertical access to service-oriented
businesses Operators opening access to 3rd Party
Content and Services (VNO) Software reuse across
device types.
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New Requirements Placed on Device Platforms

• Service Provider Requirements
• Rapid Innovation
• Controlled Implementation
• Service Mgt
• End-User Requirements
• Rich Features
• Flexibility

Service Provider TSP, MVNO, Enterprise
Network-to-DeviceView
Intel is motivated to createConnected Mobile
Client platforms of choice for the ecosystem

• Single Universal Subscriber

Device

• One Logical Device

End-User-to-Device View
End UserConsumer Corporate
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Connected Mobile Client

• Definition A Connected Mobile Client is a
  intelligent node on the Service Provider network
  that provides simple, secure and reliable
  Connectivity, Device Management, Service
  Delivery

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Wireless trends...
Notebooks ARE Converged Clients...
100
Notebook WLAN Attach Rate
50
10
0
2003
Before Centrino Mobile Technology
...and Handsets are getting Smarter...
Source IDC
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The NEXT WLAN Evolution
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Taking Mobility to a New Level
Intel
Centrino Mobile Technology
Q105 Sonoma
Q106Napa
Yonah (Dual-core, mobile optimized, 65nm)Intel
Virtualization Technology
Responsiveness
Intel Pentium M Processor(Dothan w/533 MHz
FSB) Execute Disable Bit
Security
Mobile Intel 915GM, 915GMS, 915PM Express
Chipsets
Calistoga(Improved integrated graphics
chipsets)Intel AMT (wired)
Wireless Chipset Processor
Flexibility
Golan(Next Generation Wireless, supporting
latest security standards VoIP features)
Intel PRO/Wireless 2915ABG Network Connection
Intel Pentium M processor
Mobile Intel 915GM, 915PM 915GMS Express
Chipsets
Intel PRO/Wireless 2200BG 2915ABG
Deploy
Qualify
Launch
Stability
Delivering your mobile digital needs
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Napa Platform Initiatives

• Intel Building Blocks
• \
• Yonah Dual Core
• Intel Software
• Calistoga ICH7-M Chipset
• Golan Wireless LAN
• Tekoa Wired LAN

• Intel Innovation PC Award Winners
• Other names and brands may be claimed as the
  property of others.

Platform Initiatives unleashing the WOW in Napa
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However, somebody wrote a CHECK...

• 106 Billion

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Cellular data enters the Notebook

• Enterprise IT wants
• Support for all enterprise Hardware
• Cross-platform consistent Client Software
• Single point configuration manager
• Notebook OEMs want
• Support for all OEM-desired Hardware components
• Elimination of End-User confusion

Source Instat 12/04
There is a need to provide an Easy-as-Wi-Fi
experience for WLANWWAN Notebook customer
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Can History Repeat for WWAN Notebook?
100
NotebookWWANData Attach Rate
Accelerate Adoption
Units (Millions)
40
20
10
0
0
2003
2004
2005
2006
2007
2008
2009
Projecting Industry Estimates
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Components to Enable Services

• Common Connectivity Framework (CCF)

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Notebook Connectivity to 3G WWAN Today
For the Road Warrior who needs anytime-anywhere
connectivity
For everyone else who wants occasional wide-area
connectivity
Primarily two ways to connect
Via the Handset
Via 3G WWAN Add-On Card

• Key advantages
• Choice of Best of Breed of available 3GWWAN
  Cards
• Dedicated device for WWAN on Notebook
• Challenge
• Need to get card attach rate to accelerate

• Key advantages
• Getting increased use/ utility from devices you
  already carry
• Ease of Entry for time WWAN user
• Challenge
• Lack of ease-of-connect and interoperability
  between Notebook-Handset.
• No easy-to-use, ubiquitous solution today

We can significantly increase 3G WWAN data
connectivity for the Notebook by both methods
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CCF A Family of Connected Usages
Home
Office
Road
CCFv1

• Notebook WWAN Modem via Bluetooth Handheld
  Connection

End-Customer Experience One-Logical Device, All
network types
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CCF DH-DO Alignment Proposal
Usages

• Office Productivity
• Team Collaboration
• Embedded IT
• - Maintenance
• - Deploy/Allocate
• - Audit Compliance
• - Threat/Vulnerable Mgt.
• - Identity/Trust Mgt.

• DLNA Usages
• EF Extras
• - Transcoding
• - Smart Media Streaming
• - Sync-n-Go
• - VoW

• Resource Sharing
• DO DH TTM

GTM Programs
Digital Office
Digital Home
Desktop
Common Components
Notebook
Handheld
Consumer Elec.
Platforms
Connection Resources (Wired LAN, Bluetooth,
WiFi, UWB, etc)
Device-to-DeviceConnectivity
DH/DO/CCF use common platform ingredients to
provide complementary usages/services
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Components to Enable Services
CustomerNeeds
Resource Sharing
Device Management
Device-to-Device Management
Network-to-Device Management
Security
CCFv1
Simplicity
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Convergence will occur at Several Levels

• Silicon
• More capabilities integrated directly into
  platforms
• Radio Technologies within the Device
• Combo handsets becoming mainstream
• Connection Software
• Connection Manager Experience
• Mobilized Software and Applications
• Applications drive usage!
• Networks
• Integrated Telcos moving towards unique Billing
  Roaming Experience
• End-User Experience
• Seamless access to networks (Roaming Billing)
• Ease-of-use verifications

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Summary
1.
Mobility has achieved MASS volumes
2.
Critical mass of Hotspots and Terminals is being
realized
3.
Easy-of-use for Mobile Data Service is essential
4.
Standarization (Software, Security, Roaming, etc)
accelerates adoption
5.
Converged offerings require collaboration
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Thank You.José I. Sáezjose.i.saez_at_intel.com