Top 6 Ecommerce Website Features

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User-Friendly Design

• A good user experience is one of a crucial
  ecommerce website features. It streamlines the
  user journey and enhances the online shopping
  experience in an ecommerce store.
• Pro Tips to Improve the Overall UX Features
• Build a straight, well-structured, and
  easy-to-navigate home page.
• Include a search bar.
• List the navigation in the navigation bar.
• Make your website mobile responsive.

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Mobile-Friendly Features
Mobile ecommerce has become a reliant channel for
marketing and brand promotion. Data revealed,
56 of online purchases made through mobile
devices used in 2020. We are going to switch to
mobile e-commerce in the coming years. That is
why, making your ecommerce site mobile-friendly
is important not only to provide convenience but
also to boost market reach and conversion.
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Multiple Payment Options

• Adding multiple payment options in one of the
  critical ecommerce website features. Do you know,
  that most people leave their shopping carts
  abandoned due to a lack of preferable payment
  options? Hence, a lack of payment features in an
  ecommerce site can affect the conversion rate and
  the profit features.
• Pro Tips
• Add multiple options like PayPal, and PayTM.
  Debit, credit, or online payment
• Add extension buy now, pay later to boost
  conversions

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24/7 Customer Service

• Seamless customer service or 24/7 virtual help
  desk can take the ecommerce experience to the
  next level. As per Microsoft, 90 of Americans
  take customer service as one of the core
  ecommerce website features. Their decision to
  choose an ecommerce website has been made on this
  also.
• Pro Tips
• Add a 24/7 chat bot to your ecommerce website.
• Consider Zendesk, a live person which is two
  important plugins.

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User Reviews
Product reviews play a crucial role in the buying
journey. The study says, 70 of customers
consider reviews as personal recommendations from
their close circle. It helps customers to make
buying decisions and evaluate the product
quality. Actually, in the online buying process,
people cant see the product physically. They try
to fill this gap by checking the experience of
previous buyers and assessing the degree of their
satisfaction.
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Extensive Product Information

• Extensive product information motivates people to
  buy online by giving them confidence. During the
  online shopping experience, people cant see or
  feel the product by taking it in their hands. It
  is the main reason why people sometimes people do
  hesitation to buy online.
• Pro tips to showcase product information
• Offer information and detailed product
  descriptions.
• Create personalized product page as one the core
  ecommerce website features.

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