Augmented Reality Trends of 2023: New Breakthrough in Alluring Technology

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Augmented Reality and Virtual Reality are the two
leading buzzwords in the technology era. What
began as a completely new, significantly
different technology has rapidly revolutionized
into something we all find helpful. As per
TechJury, revenue for AR VR will hit 340B by
2028, while the AR market alone is predicted to
surpass 18B in 2023. Considering how
increasingly people use their smartphones to make
online purchases or entertain themselves, AR VR
are extremely embedded into apps. For mobile app
developers, this brings several opportunities.
Based on the current statistics, giving your time
and effort to AR and VR mobile app development is
a wise move today.
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Projection-based AR
IProjection-based AR is a type of AR that uses
projection technology to create a virtual reality
environment. This type of AR is more realistic
than the other types because it doesn't use
cameras to capture images. Instead, it uses a
projector to project an image onto a screen or
other surface. This makes it more portable and
easier to use.
TYPE OF AUGMENTED REALITY
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HOW CAN AUGMENTED REALITY BE USED IN MOBILE APP
DEVELOPMENT?
1. ONLINE SHOPPING
Have you ever imagined visiting a virtual market? Well, now it has become a reality. Some brands, including Topshop, IKEA, and more, have deployed augmented reality in their shopping app to provide users with a natural and more comfortable shopping experience.
2. DESIGN
Despite your specialization- landscape design, construction, or architecture-Augmented Reality can be a helpful tool for you. With this revolutionized technology, it is possible to view the outcome of your work. Moreover, several mobile app development companies have built apps that show if you are using the right colors, objects, or more.
3. EDUCATION
No wonder education is quite a traditional sphere some educators use the most advanced methods in the classroom. Some AR apps, such as Aurasma, allow students to view academic material from a new viewpoint via their smartphones and tablets. Besides, AR can be a great tool for medical training and studying the human body without hurting anyone.
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4. GAMING
Now, this is one of the most interesting areas to use augmented reality technology. AR games have become significantly famous, particularly after the launch of Pokemon GO. Gamers can now explore the world around them by using their smartphones as gaming devices. Additionally, AR games are becoming increasingly realistic, so it is possible to immerse yourself in the game and feel like you are actually there.
5. MEDICAL TRAINING
Medical training can be tricky, but augmented reality can make it much more comfortable. For example, doctors can use augmented reality to view x-rays and scans. Additionally, nurses can use augmented reality to learn about diseases and how to treat them.
6. GPS NAVIGATION
Augmented Reality can also be used to improve GPS navigation. With this technology, you can view maps in 3D and use your hands to interact with the map. This way, you will have a better understanding of the surroundings and will be able to find your way with much less difficulty.
7. MARKETING AND ADVERTISING
Augmented Reality can be an excellent tool for marketing and advertising. For example, if you have a clothing brand, you can create an augmented reality app that lets users view the clothes in the real world. In another example, if you have a restaurant, you can create an augmented reality app that lets users eat your food in the real world.
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EXAMPLES OF SOME POPULAR APPS USING AUGMENTED
REALITY
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FINAL THOUGHT
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