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Ford Motor Company Group

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Title: Ford Motor Company Group


1
Ford Motor Company Group 1
2
History
  • The Ford Motor Company started on June 16, 1903,
    Ten years later Henry Ford founder of the Ford
    Motor Company started the first moving assembly
    line in Highland Park, Michigan. The new
    assembly proved to be extremely efficient and
    they quickly out produced their competitors. With
    the number of cars in production and how easily
    they could be produced Ford was able to sell them
    affordably to almost all social classes and paid
    his employees a record breaking 5 dollars a day,
    which was unheard of at the time.

3
Ford overview
  • The World Headquarters of Ford Motor Company is
    located in Dearborn, Michigan
  • There are approximately 300,000 current
    employees
  • 108 plants worldwide
  • With eight affiliated automotive brands

4
Mission, Goal and Strategy
  • Goal- Our vision is to become the world?s leading
    consumer company for automotive products and
    services.
  • Mission- We are a global family with a proud
    heritage, passionately committed to providing
    personal mobility for people around the world. We
    anticipate consumer needs and deliver outstanding
    products and services that improve peoples lives.
  • Strategy - The customer is Job 1. We do the
    right thing for our customers, our people, our
    environment and our society. By improving
    everything we do, we provide superior returns to
    our shareholders.

5
Product/Service Portfolio
  • Service Portfolio
  • Ford Motor Company, a global automotive industry
    leader based in Dearborn, Mich., manufactures and
    distributes automobiles in 200 markets across six
    continents. With about 300,000 employees and 108
    plants worldwide, the companys core and
    affiliated automotive brands include Aston
    Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda,
    Mercury and Volvo. Its automotive-related
    services include Ford Motor Credit Company.
  • Product
  • Ford Motor Company offers a wealth of variety to
    the automotive consumer. As we start our second
    century of business, we are in a position to
    appeal to the widest range of potential
    customers. Each of our automotive brands has a
    unique personality and holds a distinct place in
    the Ford Motor Company family.

6
Vehicles sold
Total Vehicles 2006 2005 Change
March 21,355 18,949 12.7 January-March 48,16
7 44,530 8.2 Total Cars March 6,436 5,273
22.1 January-March 14,215 11,788 20.6 Tot
al Trucks March 14,919 13,676 9.1 January-Ma
rch 33,952 32,742 3.7
7
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8
Fords CEO
  • William Clay Ford, Jr.
  • Chairman of the Board
  • Chief Executive Officer

9
Hiring Procedure
  • Fords hiring process is quick, thorough and
    personal using a two-step process
  • Initial recruiting review and assess your
    credentials, experience and background, invite
    back for step two
  • Leadership conference held at a Ford facility,
    meet with other employees, recruiters and
    managers, complete series of activities to asses
    skills

10
Activities at Leadership Conference
  • Workshops to learn more about Ford
  • Interview with two managers in you area of
    interest
  • Join small team and recommend solution to a
    current business issue
  • Learn about products through activities like a
    facility tour
  • Hiring decision is made at end of conference

11
Three key success factors
  • Technology - Improving the driving experience
    doing things such as equipping cars with
    televisions, terrain response technology for
    smoother driving, and voice recognition to
    control many functions, including navigation,
    phone, entertainment, climate control, the
    retractable roof, and personalization
    preferences.

12
Three key success factors cont..
  • Safety - Protecting you and your family Rollover
    protection and innovative restraint systems keep
    you safer in the event of an accident.
  • Design - Ford believes that cars should not only
    be safe and technologically sound, but also nice
    to look at, for this reason Ford is constantly
    make new and innovative car models such as the
    new Focus ST, and Land Rovers new Range Stormer.

13
Three key weaknesses
  • Outsourcing - Because of outsourcing while Ford
    is increasing productivity and cutting cost, they
    are also firing a lot of their employees some of
    which have been there for years. So because of
    this Fords employee loyalty is decreasing.
  • Quality - Though they have safe and innovative
    designs Ford has a reputation of making cars with
    poor quality. Since Ford makes their cars with
    the intentions of cutting costs they dont of ten
    use the most expensive parts, as a result their
    vehicles do not last as long as their competitors
    overseas.
  • Customer loyalty - Because of the expendable
    manner in which Ford treats their employees,
    customers often label Ford as an unappreciative
    company, which lessons the Brand loyalty of the
    company.

14
Technology
  • Vehicles- Ford Motors have been pushing
    technology to its limits since the model T.
    Currently they are looking for fuel reducing
    engines and alternative fuel sources. Hydrogen
    engines are currently being researched.
  • Production- the cars and trucks made on the
    assembly line in Fords factories are aided by
    advanced computers pushing robotics to their full
    potential.

15
Technology (Cont.)
  • Safety- Ford Motors is currently researching new
    cameras that are viewed in the dash board that
    help in backing up, changing lanes and even
    checking on kids in the back seat.

16
Innovations
  • UPS supply chain solutions
  • Hybrid Cars and Ethanol Cars

17
Downsizing
  • Plant Shut downs
  • Harperville, GA
  • 2,000 workers

18
Outsourcing
  • Cheaper labor continues to move car manufacturing
    jobs outside the U.S.
  • Recently Mazda signed a deal with IBM Japan to
    undertake the development and maintenance of
    Mazdas information system.
  • Deal could be worth 50 billion yen in ten years.

19
Conclusion
  • Ford Motor Company is a very successful company
    even though they are going through some hard
    times right now.
  • They have a very good business structure and they
    have maintained that through out the years.
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