Title: Ford Motor Company Group
1Ford Motor Company Group 1
2History
- The Ford Motor Company started on June 16, 1903,
Ten years later Henry Ford founder of the Ford
Motor Company started the first moving assembly
line in Highland Park, Michigan. The new
assembly proved to be extremely efficient and
they quickly out produced their competitors. With
the number of cars in production and how easily
they could be produced Ford was able to sell them
affordably to almost all social classes and paid
his employees a record breaking 5 dollars a day,
which was unheard of at the time.
3Ford overview
- The World Headquarters of Ford Motor Company is
located in Dearborn, Michigan
- There are approximately 300,000 current
employees
- 108 plants worldwide
- With eight affiliated automotive brands
4Mission, Goal and Strategy
- Goal- Our vision is to become the world?s leading
consumer company for automotive products and
services.
- Mission- We are a global family with a proud
heritage, passionately committed to providing
personal mobility for people around the world. We
anticipate consumer needs and deliver outstanding
products and services that improve peoples lives.
- Strategy - The customer is Job 1. We do the
right thing for our customers, our people, our
environment and our society. By improving
everything we do, we provide superior returns to
our shareholders.
5Product/Service Portfolio
- Service Portfolio
- Ford Motor Company, a global automotive industry
leader based in Dearborn, Mich., manufactures and
distributes automobiles in 200 markets across six
continents. With about 300,000 employees and 108
plants worldwide, the companys core and
affiliated automotive brands include Aston
Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda,
Mercury and Volvo. Its automotive-related
services include Ford Motor Credit Company. - Product
- Ford Motor Company offers a wealth of variety to
the automotive consumer. As we start our second
century of business, we are in a position to
appeal to the widest range of potential
customers. Each of our automotive brands has a
unique personality and holds a distinct place in
the Ford Motor Company family.
6Vehicles sold
Total Vehicles 2006 2005 Change
March 21,355 18,949 12.7 January-March 48,16
7 44,530 8.2 Total Cars March 6,436 5,273
22.1 January-March 14,215 11,788 20.6 Tot
al Trucks March 14,919 13,676 9.1 January-Ma
rch 33,952 32,742 3.7
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8Fords CEO
- William Clay Ford, Jr.
- Chairman of the Board
- Chief Executive Officer
9Hiring Procedure
- Fords hiring process is quick, thorough and
personal using a two-step process
- Initial recruiting review and assess your
credentials, experience and background, invite
back for step two
- Leadership conference held at a Ford facility,
meet with other employees, recruiters and
managers, complete series of activities to asses
skills
10Activities at Leadership Conference
- Workshops to learn more about Ford
- Interview with two managers in you area of
interest
- Join small team and recommend solution to a
current business issue
- Learn about products through activities like a
facility tour
- Hiring decision is made at end of conference
11Three key success factors
- Technology - Improving the driving experience
doing things such as equipping cars with
televisions, terrain response technology for
smoother driving, and voice recognition to
control many functions, including navigation,
phone, entertainment, climate control, the
retractable roof, and personalization
preferences.
12Three key success factors cont..
- Safety - Protecting you and your family Rollover
protection and innovative restraint systems keep
you safer in the event of an accident.
- Design - Ford believes that cars should not only
be safe and technologically sound, but also nice
to look at, for this reason Ford is constantly
make new and innovative car models such as the
new Focus ST, and Land Rovers new Range Stormer.
13Three key weaknesses
- Outsourcing - Because of outsourcing while Ford
is increasing productivity and cutting cost, they
are also firing a lot of their employees some of
which have been there for years. So because of
this Fords employee loyalty is decreasing. - Quality - Though they have safe and innovative
designs Ford has a reputation of making cars with
poor quality. Since Ford makes their cars with
the intentions of cutting costs they dont of ten
use the most expensive parts, as a result their
vehicles do not last as long as their competitors
overseas. - Customer loyalty - Because of the expendable
manner in which Ford treats their employees,
customers often label Ford as an unappreciative
company, which lessons the Brand loyalty of the
company.
14Technology
- Vehicles- Ford Motors have been pushing
technology to its limits since the model T.
Currently they are looking for fuel reducing
engines and alternative fuel sources. Hydrogen
engines are currently being researched. - Production- the cars and trucks made on the
assembly line in Fords factories are aided by
advanced computers pushing robotics to their full
potential.
15Technology (Cont.)
- Safety- Ford Motors is currently researching new
cameras that are viewed in the dash board that
help in backing up, changing lanes and even
checking on kids in the back seat.
16Innovations
- UPS supply chain solutions
- Hybrid Cars and Ethanol Cars
17Downsizing
- Plant Shut downs
- Harperville, GA
- 2,000 workers
18Outsourcing
- Cheaper labor continues to move car manufacturing
jobs outside the U.S.
- Recently Mazda signed a deal with IBM Japan to
undertake the development and maintenance of
Mazdas information system.
- Deal could be worth 50 billion yen in ten years.
19Conclusion
- Ford Motor Company is a very successful company
even though they are going through some hard
times right now.
- They have a very good business structure and they
have maintained that through out the years.