Oklahoma Strategic Enrollment Management Institute

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• Oklahoma Strategic Enrollment Management
  Institute
• OSEMI

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Presented by OACRAO Executive Committee

• Joe Evans, OACRAO Past President
• Registrar/Director of Enrollment and Records
• University of Science and Arts of Oklahoma
• Bill Nowlin, OACRAO VP for Professional
  Development
• Dean of Enrollment Management/Registrar
• Northeastern State University
• Amy Ishmael, OACRAO President
• Vice President for Enrollment Management/Student
  Records
• Northeastern Oklahoma AM College

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SEM Institute Beginnings

• GACRAO - Certified Enrollment Professional
  (1990s)
• Adopted by AACRAO
• Advanced Track Curriculum for Enrollment Officers
  and certification Exam
• Program dropped due to funding
• Re-initiated by GACRAO in 2005
• SEM Institute adopted by Florida ACRAO and
  North/South Carolina ACRAO

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SEM Institute Beginnings

• Southern Association of Collegiate Registrars and
  Admissions Officers Regional Conference spring
  2008.
• OACRAO 2008 Fall Conference Joe Head Guest
  Speaker
• Presented to the AACRAO State and Regional
  Association Meeting
• Tennessee, Kentucky, Nebraska, California, and
  Oregon are considering similar programs

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Purpose

• Promote expertise
• An advanced track curriculum for professional
  development
• A career endorsement program for mid-level
  managers and veteran practitioners
• Develop professional network
• Registry

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Definitions

• Enrollment management is an organizational
  concept and systematic set of activities designed
  to enable educational institutions to exert more
  influence over student enrollment (Hossler 1991)
• Strategic enrollment management is a
  comprehensive process designed to help an
  institution achieve and maintain the optimum
  recruitment, retention, and graduation rates of
  students, where optimum is defined within the
  academic context of the institution (Dolence1996)

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History

• Enrollment management became nationally
  recognized as an integral part of college and
  university operations in the late 1970s early
  1980s
• Institutions have varied enrollment management
  models
• Areas involved in enrollment management have been
  housed in competing departments
• Enrollment management structures have continued
  to change
• Enrollment management encompasses all areas of
  the institution - cradle to grave

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SEM Models

• Enrollment Management Committee (Hossler 2005)
• Organizational unit raising awareness of
  enrollment management issues
• Enrollment Management Coordinator (Hossler and
  Bean 1990)
• No direct authority to implement change
• Enrollment Management Matrix
• Responsibility and decision making assigned to
  senior-level administrator
• Enrollment Management Division
• Restructuring to form a coordination of
  enrollment management functions

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How do we Recognize a Profession

• College Degree
• Fixed Body of Knowledge
• Professional Associations
• Journals, Newsletters, Publications, Research
• Peer Review Exercises and Audits
• Credentialing (Certifications, Licensing or
  Endorsements)

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-ology

• There is no
• Admissions-ology
• Registrar-ology
• Enrollment management-ology
• Professionals in enrollment management must learn
  while on the job.
• New enrollment professionals will come from
  integrated enrollment services backgrounds.

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Institute Components

• Institute designed specifically for in-service
  professionals
• Twelve advanced professional development sessions
  provided during annual meetings and conferences
  (OACRAO fall conference/spring workshop, OSRHE
  Enrollment Management and Legal Issues
  conferences) over a three year period.
• Three approved site visits to other institutions
  to observe and consider best practices for areas
  directly and indirectly associated with
  enrollment management
• Peer review summaries for site visits
• Endorsement program
• Registry

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Participant Qualifications

• Hold position of vice president, dean, director,
  associate, assistant, or coordinator
• Five years combined core experience in the
  field(s) of Admissions, Recruitment,
  Registrar/Academic Records, Enrollment
  Management, Advisement, Financial Aid, 1st-Year
  Experience or other related field
• Hold a minimum of a baccalaureate degree from a
  regionally accredited institution
• Employed by an OACRAO member institution

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Participant Qualifications - Exception

• Applications for candidates not meeting the above
  criteria may be approved if sponsored by the
  employees registrar, director, vice president,
  dean, institution president, OACRAO President
  (past or present)

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Professional Development Session Format

• Sessions conducted pre-fall conference
• Sessions imbedded within the fall conference
  schedules (restricted to SEM Institute
  registrants only)
• Sessions conducted during spring policy workshop
• Designated sessions during the OSRHE Enrollment
  Management and Legal Issues conferences

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Potential Advanced Track Topics

• Master Enrollment Planning
• Prospect mining
• Calendaring
• Forecasting/Conversions
• Registration
• Electronic communications
• Budgeting
• Retention/graduation rates
• Marketing
• Legislation
• Demographic research
• Financial Aid leveraging
• Tuition pricing
• Personnel cross training
• Transfer/Articulation
• Academic relations
• SEM Technologies
• Demographic research
• Integrated data bases

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Field Visits

• Participants will complete three approved contact
  site visits
• Participants will visit two like institutions and
  one from a different category (i.e. two-year
  institutions will visit two other community
  colleges and one regional university)
• Participants will visit each site for a one day
  session (six hours) for a review of the
  enrollment management functions
• The program for review will be designed by the
  host institution
• OACRAO will be soliciting an RFP from
  institutions who would like to serve as hosts for
  institute participants
• Participants will submit a peer review of the
  host institutions

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Benefits

• Graduation Ceremony with Certificate of
  completion
• Registered Enrollment Professional (REP) in
  Oklahoma to be posted to OACRAO website
  (potential for regional and national registry)
• Enhanced knowledge of strategic enrollment
  management
• Better preparation for career progression in SEM

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Potential Partnerships

• Oklahoma State Regents for Higher Education
• Regional and national organizations
• State organization already conducting SEM
  Institutes
• Vendors

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References

• Dolence, M.G. (ed.) 1996. Strategic Enrollment
  Management Cases from the Field. Washington, DC
  American Association of Collegiate Registrars and
  Admissions Officers.
• Hossler, D., and J.P. Bean. 1990. The Strategic
  Management of College Enrollments. San Francisco
  Jossey-Bass.
• Hossler, D. 2005. The enrollment management
  process. In Challenging and Supporting the
  First-year Student, edited by M.L. Upcraft, J.N.
  Gardner, and B.O. Barefoot, pp. 67-85. San
  Francisco Jossey-Bass.

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Questions???????????