Intro to Graphic Design

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Intro to Graphic Design
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This presentation will serve as an introduction
to Graphic design. It will describe to you what
it is that graphic designers do and show you some
examples. You will be required to write down
the definitions for some key terms. Toward the
end of the presentation an assignment will be
given.
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• Take out a sheet of paper and write the following
  list of terms. During the presentation, the
  definitions for these terms will be given. Be
  prepared to write the definitions for the
  following, when prompted.
• Graphic Design
• Image based design
• Type based design
• Image and type
• Symbols and Logos
• Logotype
• Logotype Hybrid

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What Is Graphic Design? Suppose you want to
announce or sell something, amuse or persuade
someone, explain a complicated system or
demonstrate a process. In other words, you have a
message you want to communicate.
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How do you send it? You could tell people one
by one or broadcast by radio or loudspeaker.
Thats verbal communication. But if you use any
visual medium at allif you make a poster type a
letter create a business logo, a magazine ad, or
an album cover even make a computer printoutyou
are using a form of visual communication called
graphic design.
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Write down the following definition for graphic
design
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Graphic designers work with drawn, painted,
photographed, or computer-generated images
(pictures), but they also design the letterforms
that make up various typefaces found in movie
credits and TV ads in books, magazines, and
menus and even on computer screens.
Designers create, choose, and organize these
elementstypography, images, and the so-called
white space around themto communicate a
message.
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Graphic design is a part of your daily life. From
humble things like gum wrappers to huge things
like billboards to the T-shirt youre wearing,
graphic design informs, persuades, organizes,
stimulates, locates, identifies, attracts
attention and provides pleasure. Graphic
design is a creative process that combines art
and technology to communicate ideas. The designer
works with a variety of communication tools in
order to convey a message from a client to a
particular audience. The main tools are image
and typography.
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Once a design concept is chosen, the designers
work with illustrators and photographers as well
as with typesetters and printers or other
production specialists to create the final design
product.
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Write the following definition Image Based
Design In the case of image-based design, the
images must carry the entire message there are
few if any words to help. These images may be
photographic, painted, drawn, or graphically
rendered in many different ways. Image-based
design is employed when the designer determines
that, in a particular case, a picture is indeed
worth a thousand words.
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Image-Based Design Designers develop images to
represent the ideas their clients want to
communicate.
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Images can be incredibly powerful and compelling
tools of communication, conveying not only
information but also moods and emotions.
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People respond to images instinctively based on
their personalities, associations, and previous
experience.
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Write the following definition Type-Based
Design In some cases, designers rely on words
to convey a message, but they use words
differently from the ways writers do. To
designers, what the words look like is as
important as their meaning. The visual forms,
whether typography, (communication designed by
means of the printed word) or handmade lettering,
perform many communication functions. They can
arrest your attention on a poster, identify the
product name on a package or a truck, and present
running text as the typography in a book does.
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When you look at an ordinary printed page of
running text, what is involved in designing such
a seemingly simple page? Think about what you
would do if you were asked to redesign the page.
Designers evaluate the message and the audience
for type-based design in order to make these
kinds of decisions.
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Write the following definition Image And
Type Designers often combine images and
typography to communicate a clients message to
an audience. They explore the creative
possibilities presented by words (typography) and
images (photography, illustration, and fine art).
It is up to the designer not only to find or
create appropriate letterforms and images but
also to establish the best balance between them.
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Write the following definition Symbols and
Logos Symbols and logos are special, highly
condensed information forms or identifiers.
Symbols are abstract representation of a
particular idea or identity.
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The CBS eye and the Nike Swoosh are symbolic
forms, which we learn to recognize as
representing a particular concept or company.
When Phil Knight started Nike, he was
hoping to find a mark as recognizable as the
Adidas stripes, which also provided reinforcement
to the shoe. He hired a young student (Carolyn
Davidson) to design his logo, paying her 35 for
what has become one of the best known marks in
the world (she was later compensated again by the
company).
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Write the following definition Logotypes Logotype
s are corporate identifications based on a
special typographical word treatment. (No symbols
are involved, just type.)
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Write the following definition Logotype
Hybrids Some identifiers are hybrid, or
combinations of symbol and logotype. In order to
create these identifiers, the designer must have
a clear vision of the corporation or idea to be
represented and of the audience to which the
message is directed.
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An interesting case is the refinement of the
FedEx logo, where the brand consultants convinced
the company to shorten their corporate name and
logo from "Federal Express" to the popular
abbreviation "Fed Ex". Besides creating a shorter
brand name, they reduced the amount of color used
on vehicles (planes, trucks) and saved hundreds
of thousands of dollars in paint costs. Also, the
right pointing arrow in the new logo is a
subliminal hint of motion.
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Assignment Graphic Design Examples in Print
Media A client (a high school commercial design
teacher) has hired you to create a poster that
will inform students about the different kinds of
graphic design found in print media. You gladly
take on the job because you know you will be paid
generously (in points). Remember the ultimate
goal of graphic design is communication.
Consider who your audience is, how to catch their
attention, and how to clearly communicate the
information you want to convey whether it is to
persuade, or inform.
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• Write the following requirements for the
  assignment
• Using print media (magazines, newspapers,
  packaging, etc.) locate examples of the
  following
• 2 examples of image based design (primarily
  image)
• 2 examples of typography or type design
  (typography only)
• 2 examples of image and type design (combination
  of image and type)
• 5 logos or symbols that use no typography
• 5 logotypes that are hybrids (combinations of
  typography and symbol)
• 5 logotypes that are typography only (corporate
  identifications based on a special typographical
  word treatment)

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Once you have located these examples- cut them
out and organize them in poster form. You must
include headings and definitions and a title for
your poster. For this project you must rely on
good old-fashioned hands on materials like
scissors, glue, markers and poster board. No
computers or software are available to use for
this assignment, headings and definitions
excepted (you may print out the text- then cut
and paste if you wish).
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• Your client will pay you generously (in points)
  for the following
• Complete examples (25 points)
• Clear headings (titles/definitions of the
  examples) (25 points)
• Eye catching design (25 points)
• Neat craftsmanship (perfect coloring, scissor and
  glue skills) (25 points)
• Timeliness (25 points)
• Visually Organized /Readability(25 points)
• Total points 150
• This project is due______________________________
  __

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What do you need to include on your
poster?? Lets review
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• 2 examples of image based design (primarily
  image)

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• 2 examples of typography or type design
  (typography only)

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• 2 examples of image and type design (combination
  of image and type)

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• 5 logos or symbols that use no typography

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5 logotypes that are hybrids (combinations of
typography and symbol)
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5 logotypes that are typography only (corporate
identifications based on a special typographical
word treatment)