The Photo Book project

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The Photo Book project
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The Photo Book project

• Goals
• The team
• Current status
• Timeline
• Members participation
• Finance - Price

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Goals

• We want to
• Publish a Photo book that represents the work of
  the Cathay Camera Club members over the last few
  years
• Give away the book to club members and friends of
  the club (target group)
• Avoid using club funds (self-financed)
• Launch the book at the Annual Exhibition (prob.
  October 2009)

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The team

• Currently a working group meets bi-weekly
  consisting of
• Stephanie, Anders, Bernhard, Mimi, William,
  Michael (project lead)
• Dave will coordinate the layout
• Ben (Chairman) will observe and monitor to ensure
  the clubs interest
• Printer to be formalized, but probably John
  Leung
• Editor tbc, but should be an independent
  artistic authority

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Current Status

• So far we
• Have visited John Leung (Printer)
• Considered both Offset print (fixed edition) or
  inkjet (print on demand)
• proposed A4 size book, with a maximum of four
  images per spread (two per page)
• Estimated the size to be probably under 100 pages
  in total (depending on the actual members
  participation
• Estimated the Edition to be limited to 500 to
  1000 books
• Not decided on a Format Landscape or Portrait
• Prefer Glossy paper paper weight about 100 to
  150g

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Current Status

• We have agreed that
• The book can contain both color and monochrome
  images (even on the same page)
• Layout will be based on a 2x2 grid per page,
  where a minimum of two grid fields have to be
  filled by one picture
• Text will be provided by the Chairman
  (Introduction, short history of the club) and
  maybe one or two professional photographers
  (short essay)
• Book will not be marketed or sold publicly (no
  cost for ISBN and an external publisher)
• Expenses will be covered by the participating
  members

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Current Status

• Layout proposal

Standard format and Grid
Possible variations
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Timeline

• Next step Define the format of the book and get
  a quote from the printer ? March
• April ? Invite membership to submit images,
  explain quality and technical requirements
• May ? Members submit images and bio and pay
  deposit
• June ? Selecting images and align it with the
  story
• July ? Finalizing Layout, Foreword, Intro, Index
  etc.
• August ? Proof Blueprint
• September ? Book submitted to printer
• Finished book ? October
• Official book launch xx.xx.2009

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Members participation

• All members are invited to submit 6 to 12 images
  of their best work at highest quality possible
• Short bio of each photographer that gives a bit
  of background and a (self) portrait photograph
• Commitment to a certain number of books to be
  bought by the club membership
• Digital and Film are possible scanning can be
  done centrally to ensure high quality
• Minimum file size is 8x10in _at_ 300 dpi ( 21.6MB
  8-bit .tiff for color, or 7.2MB 8-bit for
  grayscale)
• Survey will go out to members asking for
  participation and commitment for books
• Deposit will be collected and used to pay the
  printer

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Members participation Story !

• What story do we want to tell ?
• Focus of the photographs could be on HK to show
  the connection that the club has with its home
  base
• Photographers could focus on one or two themes of
  the list below
• Themes to explore and possible sections of the
  book could be
• People Social interaction
• Landscape Environment
• City Architecture
• Arts Culture
• Jobs Manufacturing/Services
• Sports Lifestyle

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Finance and Price

• Members who participate will buy units in the
  book
• 1 Unit 2 pages 1 spread is the smallest unit
• Maximum of 3 or 4 units (tbc)
• Participants will receive a number of books for
  free (depending on the number of units they have
  subscribed)
• Limited Advertizing, only the printer
• Club shall receive a certain number of books for
  free (marketing and advertizing purposes)

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Finance and Price

• 1. Members survey will determine demand for the
  book ? Assumptions
• 2. With the resulting conclusions we will
  approach the printer ? Cost estimate

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Finance and Price

• 3. Cost of the book will be allocated to the
  Participants Key for the cost allocation is the
  number of subscribed units
• 4. Participants will pay deposit according to
  their subscribed units

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Finance and Price

• 5. Book price will be set in such a way that the
  total of the deposits will be returned through
  free books to the participants

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Finance and Price

• 6. Difference between Price and Cost of the book
  is not a profit margin but rather an overhead
  cost for the Clubs free books
• 7. Participants get an equivalent amount of books
  to their deposit ? Benefit
• 8. Members can purchase the book at the set Price
  
• 9. Excess books from the Edition and proceeds
  will go into club funds

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• Thank you!