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Foundation to Finishing TouchesBuilding a
Mature Web from the Ground UpDan Charles
Julie WilsonTyson Foods, Inc.
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About Tyson Foods

• Founded 1935 in Springdale, Arkansas,
• Worlds largest processor and marketer of beef,
  chicken and pork.
• 130,000 people at 143 locations.

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Tyson Internet/Intranet

• www.Tyson.com less than 1 the size of the Tyson
  intranet.
• 80-90 sub webs
• 15,000 unique visitors/month
• 250,000 hits per day

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Our Intranet Challenge

• Slow to publish, if published at all
• Rarely used
• Unprofessional
• Wasted time, resources in development
• Excessive support

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Whats Wrong? Whats Right?

• Old content
• High turnover
• Awkward navigation
• Unorganized
• Broken links
• Missing pages
• Unprofessional
• High maintenance

• Dynamic, up to date content
• Less turnover
• Easy navigation
• Organized
• Working links
• No missing pages
• Professional
• Low maintenance

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9 Steps to a Usable Web

• Determine the purpose and audience.
• Find a location for your web.
• Gather and organize content.
• Build the site structure.
• Build the homepage and a template.
• Build the content pages.
• Test and debug the site.
• Publish the site.
• Maintain the site.

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Determine Purpose, Audience

• What about you?
• Be specific
• Be aware of common uses

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Determine Purpose, Audience

• Build for your audience
• Plan for your goals

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Tyson Audience

• 15,000 team members
• Identify audiences within the primary audience
• Consistent PC environment
• Decision makers approval process
• Development tools

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Audience Participation

• IMAGURU
• Who is the audience?
• How would you get that information?
• What will the web need to do?

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Find a Location

• ISP vs. Corporate
• Development, Staging, Production Servers
• Environments
• Basic/Home
• Industrial/Business
• High Grade/Development

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Find a Location

• Identify functional needs
• Accommodate dynamic content
• Determine publishing process
• Plan growth

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Tyson Location

• Request development environment via e-mail

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Gather Content

• What do you have?
• What do you need?

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Organize Content

• Set standards
• Create a style guide
• Test a model

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Tyson Standards

• File Naming
• Include files
• Style sheets

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Build the Site Structure

• Use folders to organize
• Focus on the web designer

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Build Homepage Template

• Build them once!
• Set the stage
• Keep it to 3 clicks or fewer
• Add new content easily

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Tyson Homepage Template

• Homepage
• Banner left navigation based on include files
• Default.asp at root level
• Template
• Development only
• Like homepage
• Template.asp

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Build Content Pages

• The heart of your site
• Based on template.asp
• Use folders to group similar pages

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Tyson Content Pages

• Template.asp ? filename.asp
• Naming conventions
• Default.asp

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Test Debug

• Functionality
• Content
• Audience
• Remember, testing requires fresh eyes

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Tyson Testing Debugging

• Standard testing
• Always include customer

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Publish the Site

• Move to Production (Stage if applicable)
• Test again
• Market your site

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Tyson Publishing Process

• Copy production-ready files to stage
• Notify IS Web Services
• Stage ? Production
• Final Review
• Marketing

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Maintain the Site

• Keep it current
• Make new information visible
• Look for new uses
• Make is easier
• Listen to your audience
• Repeat the 9 steps as needed

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Conclusion

• Plan, Plan, Plan
• Define purpose and audience, organize content,
  then begin development
• Remember your audience
• Questions?