Sport

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Sport Recreation ServicesMarketing
PRDebbie McLorinan 23rd October 2004

DMCL
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Outline

• Why market your club?
• Welcome Orientation events
• SRS Website
• Plasma screen
• Magazines
• Roundup emails
• Press releases
• Promotional materials
• Forthcoming events?

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Why market your club?

• Raising the profile of sport at QUB
• Attracting new members
• Promoting events
• To develop students through sport
• Attract sponsorship

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Welcome Orientation

• Tours
• Freshers festival at Whitla Hall
• Freshers bazaar in Students Union

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Website

• www.qub.ac.uk/pec
• News Events section
• Student sport section
• Send text and photographs to pec_at_qub.ac.uk

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Plasma screen at PEC

• Only limited space available
• To be used to promote certain events
• Keep the information short and simple
• Send text and photographs at least two weeks
  before the event to d.mclorinan_at_qub.ac.uk
• Noticeboards in PEC can be used

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Magazines

• The Fresher magazine (September)
• b.heading_at_qub.ac.uk
• The Gown (October, December, February April)
• thegown_at_hotmail.com
• The Craic Newsletter (every 6 weeks)
• su.dp_at_Queens-Belfast.AC.UK
• Queens Now (monthly)
• comms.office_at_qub.ac.uk
• Alumni Magazine (spring autumn)
• g.power_at_qub.ac.uk

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Roundup emails

• Twice monthly student roundup emails
• (send to b.g.kelly_at_qub.ac.uk)
• Weekly staff roundup emails
• (send to comms.office_at_qub.ac.uk )

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Press releases

• By definition a press release is simply a
  statement prepared for distribution to the media.
  The purpose of a press release is to give
  journalists information that is useful, accurate
  and interesting.
• Key message
• Quotation from a key player
• Keep short and simple
• Photographs?
• Editors notes
• Media invitations are used to invite the press
  along to an event to take photographs.
• Support from Communications office on
  distribution and onto QUB website

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Promotional materials

• Graphic design by Media Services (4293/ 4294)
• http//www.qub.ac.uk/directorates/InformationServi
  ces/MediaServices
• Posters
• Leaflets
• Promotional materials
• Photography / audio visual equipment (4293)
• http//www.qub.ac.uk/imagebank/Sport/
• - Ivan Martin/ Martyn Boyd
• Bulk printing
• http//www.qub.ac.uk/po/qubonly/prinfron.php3
• Williams Lee (BW)
• GPS / William Baird (colour)

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Forthcoming events?

• What events are coming up within your club?
• What PR should you undertake?
• Who do you want to target?
• Draft a press release that you might use.

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Other support?

• What other PR support would your club need?
• Email d.mclorinan_at_qub.ac.uk
• Tel [phone]

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