Growing Trend Of Online Purchasing Of Cosmetics In India

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Growing Trend Of Online Purchasing Of Cosmetics
In India
Yash Kumar Writes for search-marketing.in,
provides information on Digital marketing in
india to improve Digital marketing strategies.
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The growing trend of online purchasing of
cosmetics in India is quite wonderful news. In
fact, in 2023, the Indian consumer in comparison
with the global ones bought more beauty products
online. With advanced technology and money to
spare, the Indian consumer enjoys shopping for
cosmetics online. The big advantage is the home
delivery of items. The global cosmetics industry
is growing and gaining momentum each year,
registering more and more sales for global brands
selling items online. The global jump for online
cosmetics buying was around 15, whereas the
Indian jump was 13, which is considered a huge
leap in comparison to the last couple of years.
The GMV of local orders has also seen a boost of
20. Admitad prepared a comparative study
analysis on 155 brands in India, which included
brands like Sephora, Apollo 247, Forest
Essentials, Loccitane, Calvin Klein, Alibaba Plum
Goodness, and many others which state the rise in
online buying of cosmetic items in India.
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In 2023, the company traced that there have been
1.3 million online orders in India alone. The
world order was around 6.5 million for beauty
cosmetic products. This data was based on studies
of various beauty brands on different retail
websites. In 2023, the business online has been
good in comparison to the earlier years. Like any
other industry, the beauty cosmetic industry was
hit badly due to COVID, but post that time, the
industry started recovery during the last year.
According to Admitad, the growth has been very
good at about 13. The concept of smart shopping
and benefits has caught on with Indian buyers
buying beauty products online. The perks of
coupons and cashback along with discounts are
popular with the buyers. Also, a growing number
of influencers are positively impacting the
business. People actually believe in what the
influencers say regarding a particular brand,
resulting in online purchases. Sales from the
Affiliate stores have increased, and the ones
through Google ads have. The messenger Telegram
has registered a record number of sales through
online purchases. People are also buying through
online portals like Facebook, Yahoo, and other
networks.
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Mobile phones have facilitated people to place
orders online and get them delivered to their
doorstep. Mobile sales already stand at a
whopping 46 around the globe. Indian users are
overtaking global trends again in terms of mobile
purchases. In India, it stands at a staggering
70, which means the majority and most popular
brands are using the mobile resource for sales.
The future prediction of the beauty cosmetics
industry also looks more positive. According to
market experts, the sales will increase up to 20
by the end of the year 2024. With the advantages
being offered, coupled with technological
advancement online sales of cosmetics have
skyrocketed and it is slated to go even further.
As long as people use their mobile phone
applications to buy products and get the products
delivered at home, people will keep buying.
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presence and to leverage the Internet for
business performance and growth.
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