Marketing Management

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Strategies for Mature and Declining Markets
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• What are some common strategic traps during
  market shakeouts?

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• What are the keys to surviving shakeouts as
  markets mature?

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• In mature markets with many competitors, how can
  one maintain a differentiated position?

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• In mature markets with many competitors, how can
  one maintain a low-cost position?

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• If you are in a mature market, what are your
  strategic options for maintaining market share?

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• If you are in a mature market, what are your
  strategic options for growing the market

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• If you are in a declining market, what are your
  strategic options and under what circumstances
  might each option be more likely to succeed?

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Some Advice for Marketers in Mature Markets

• Dont give up - think strategically. Most of the
  worlds leading companies and brands serve mature
  markets.
  
• A key imperative maintain the satisfaction and
  loyalty of existing customers
  
• Find avenues for market growth someone will, so
  it might as well be you!

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Some Advice for Marketers in Declining Markets

• Dont give up - think strategically. Money can be
  made in declining markets, depending on market
  conditions.
  
• Others desire to exit can be your chance to
  grow, if you believe the market will survive.
  Look for opportunities to acquire your
  competitors for little or no cash. This can
  improve industry attractiveness.