Route To Social - Digital Marketing Agency

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Assignment Done by Ramsha Khan
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TASK 1 Link Google Tag Manager with Google Ads
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TASK 2 Create 2 conversion actions from Google
Ads
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TASK 3 Create 2 automated rules from bulk
actions
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TASK 4 Develop a media plan for shopping
website against amount 100,000 for 30days.
OBJECTIVE OF THE CAMPAIGN Lead Generation
Generate at least 70 qualified leads.
Conversion Rate Achieve a conversion rate of 5
or higher. Cost per Lead (CPL) Maintain a CPL
of 5000 or lower. Return on Ad Spend (ROAS)
Achieve a ROAS of at least 400. Click-Through
Rate (CTR) Attain a CTR of 6 or higher.
Brand Awareness Increase brand awareness by
reaching at least 25000 impressions.  
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Dividing a 100,000 budget for a Google Ads
campaign between sales promotions and new
arrivals requires a strategic approach to ensure
both objectives are met effectively. Heres how I
can allocate and manage the budget
Campaign 1 New Arrivals  Ad Group 1 -
Unstitched Articles Ad Group 2 - Ready to
wear Ad Group 3 - Eid Collection Ad Group 4
- Fragrances Ad Group 5 - Foot wear/
Accessories
Highlight new products, upcoming trends, and
exclusive launches.

• Budget Allocation
• Sales Campaign 40 of the budget (40,000)
• New Arrivals Campaign 60 of the budget (60,000)

  Campaign 2 Sale   Ad Group 1 - Unstitched
Articles   Ad Group 2 -  Ready to wear Ad
Group 3 - Western edition  
Focus on promoting discounts, limited-time
offers, and clearance items.
As this is the Mid summer season Eid is around
the corner so people use to buy new trendy things
so I will allocate 60 of my budget on new
arrivals campaign. If there is no festival period
going on then I can allocate 60 budget to sales
campaign 40 to new arrivals.
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Detailed Budget Plan
Sales Campaign (40,000)
New Arrivals Campaign (60,000)

• Search Ads 12,000 Rs
• Target keywords will be related to discounts,
  sales, and specific products, special offer,
  limited time offer, mid summer sale.
• Display Ads 12000 Rs
• Will use banner ads to reach a broader audience.
• Target users who have previously visited the site
  or shown interest in related products.
• Video Ads 16,000 Rs
• Will run video ads to target more customers.

• Search Ads 20,000 Rs
• Target keywords will be related to new products
  and trends.
• Will focus to use phrases like "new product,"
  "latest product," and "new arrivals.
• Display Ads 18,000 Rs
• In this we will showcase new products with
  visually appealing banner ads.
• Target interest-based audiences and those
  interested in similar products.
• Video Ads 22,000 Rs
• Will run video ads to target more customers.

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Detailed Budget Plan
Daily Task will be

• Regular Monitoring
• Track key metrics like impressions, clicks, CTR,
  conversions, and ROI of both the campaigns .
• Will use Google Analytics and Google Ads
  dashboards for detailed insights.
• A/B Testing
• A/B Testing will be a favorable thing to use to
  make different ad copies, visuals, and CTAs to
  identify the most effective combinations for this
  campaign.
• Continuously optimize based on performance data.
• Adjust Bids and Budgets
• Will allocate budget to high-performing ads and
  keywords with adjusting with other ads.
• If there is any ad segment which will not be
  performing well, will decrease spend on
  underperforming areas.
• Audience Segmentation
• Need to see according to the segment audiences
  based on behavior, demographics, and interests.