Title: A Theory of RuleGoverned Behavior
 1A Theory of Rule-Governed Behavior
  2Finishing papers, courses, degrees
- Daunting task 
 - Well-intentioned plans 
 - Sometimes things get in the way of completion 
 - Sometimes finishing is delayed or does not occur 
at all  - Ineffective contingencies
 
  3The PROBLEMProcrastination
- Ill do it after I watch this show on TV 
 - Ill get to it once I finish ___ (fill in the 
blank)  - I mean to read my assignments 
 - I mean to get my homework done 
 - I want to do the necessary work 
 - I have good intentions
 
  4What if
  5Supervisory System
- What if a system were put in place to manage 
behavior?  - What would be effective? 
 - How would it work?
 
  6Dillon  Malott (1981)
- Problem Attrition in Ph.D.  M.A. programs 
 - Students not completing theses/dissertations 
 - Most previous research simply documented 
attrition rate or provided correlations between 
program characteristics  student success 
  7Dillon  Malott (cont.)
- Major recommendations for training programs from 
previous research (recommendations based on 
subjective impressions)  - Specification of research tasks and performance 
standards  - Meetings with a supervisor 
 - Deadlines 
 - Feedback 
 - Incentives
 
  8So
- Designed a supervisory system for PhD  MA 
students  - Designed experiments to test the system
 
  9Dillon  Malott (cont.)
- Students research time  effort were considered 
inputs (or costs) to the supervisory system  - Receipt of a degree is considered the output (or 
value) of the system  
  10Dillon  Malott (cont.)
- Two preliminary studies 
 - Studied components of supervisory system and 
found positive and negative points toward a 
letter of recommendation, combined with weekly 
feedback, effectively controlled research 
behavior  - Have shown that points alone are effective 
 - (Note Other parts of system must be working 
well, including acceptable quality of research, 
cost (time/effort) of supervision time is low, 
other coursework is completed  
  11Dillon  Malott (cont.)
- 34 MA  5 PhD students in an ABA program _at_ WMU 1 
faculty advisor  - Ph.D. students supervised MA students 
 - 11 dependent variables 
 - 3 groups
 
  12Dependent Variables
- Individual mtg. attendance (30 min/week) 
 - Review article (2 articles/week 100 
words/article)  - Data presentation (weekly if implementing 
research)  - Log (optional  125 words ideas, meeting notes) 
 - Hours (sum  minimum of 12/week) 
 - Output graphs (hours worked/week) 
 - Writing (formal manuscript write-up  1,000 
words)  - Editing (improved readability) 
 - Research proposal (200 words problem, setting, 
research recommendations)  - Non-recurring tasks (special applications 
candidacy)  - Large-group mtg. attendance (2 hours/week)
 
  13Point  Feedback System
- Positive points if met criterion (3) 
 - Negative points if did not meet criterion (-3) 
 - Letters of recommendation included the percentage 
of positive and negative points earned by the 
student  - (they could earn extra credit) 
 -  
 
  14Experimental Conditions
- Positive  negative points 
 - Positive points 
 - Feedback 
 - Instructions only
 
  15Components that could be in effect
- Specification 
 - Meetings 
 - Deadlines 
 - Feedback 
 - Consequences 
 - Positive Points 
 - Negative Points
 
- These components could be included in an 
individuals system 
  16Conditions manipulated  supervisory system 
components in effect 
 17Supervisor
- Checked all of the tasks to gather data
 
  18Three Groups of Students
- Generating 
 - Implementing 
 - Writing
 
  19(No Transcript) 
 20Experimental Design 
 21Results
Collapsed data across the experimental conditions 
 22(No Transcript) 
 23Additional Comparison
- Compared students involved in the behavioral 
system with other MA students (some in ABA and 
some not) 
  24(No Transcript) 
 25Discussion
- Within system No overlap between points system 
and both feedback and instruction conditions 
across all 7 experiments  - Between system B-S students start thesis 
activities sooner, more graduate in less time  - B-S students appreciated quantity and quality of 
feedback  
  26The PROBLEMProcrastination
- Ill do it after I watch this show on TV 
 - Ill get to it once I finish ___ (fill in the 
blank)  - I mean to read my assignments 
 - I mean to get my homework done 
 - I want to do the necessary work 
 - I have good intentions
 
  27The SOLUTION????
  28Did the WARNING help?
- Two months later, work still not done
 
  29Solution
- Performance management 
 - Performance contracting 
 - or 
 - Behavioral contracting 
 - (SYSTEM)
 
  30Performance Contract
- A written rule statement describing the desired 
or undesired behavior, the occasion when the 
behavior should or should not occur, and the 
added outcome for that behavior. 
  31Performance Management Rules
  32Behavioral Weekend Reading  Writing 
Performance Contract 
 33Performance Management Rules
- Put it in writing 
 - Have effective performance management 
contingencies 
  34Ruths Contingencies
- If at least 15 points are earned by Sunday at 5 
pm, Ruth will go out to movie that evening  - If less than 15 points are earned by Sunday at 
5pm, Ruth will work until finished  not go to 
movie 
  35Performance Management Rules
- Put it in writing 
 - Have effective performance management 
contingencies  - Performance not monitored once a week turns to 
Jell-o 
  36Behavioral Weekend Reading  Writing 
Performance Contract 
 37Performance Management Rules
- Put it in writing 
 - Have effective performance management 
contingencies  - Performance not monitored once a week turns to 
Jell-o  - Specify the contingencies clearly
 
  38Behavioral Weekend Writing Performance Contract 
 39Performance Management Contingency ?
After ? Ruth will not lose those 6 points at 
meeting
SD Before meeting at 5pm
Behavior Ruth writes 10 PPT slides  5 pages
Before Ruth will lose 6 points at meeting
After Ruth will lose those 6 points at meeting
SD After meeting at 5pm 
 40What kind of contingency is this? Avoidance of 
Loss 
After ? Ruth will not lose those 6 points at 
meeting
SD Before meeting at 5pm
Behavior Ruth writes 3 pages
Before Ruth will lose 6 points at meeting
After Ruth will lose those 6 points at meeting
SD After meeting at 5pm 
 41Performance Contract
- A written rule statement describing the desired 
or undesired behavior,  - the occasion when the behavior should or should 
not occur, and  - the added outcome for that behavior.
 
Contract 
 42Theory of Rule-Governed Behavior
- Theoretical and somewhat controversial ideas..
 
  43How do rules govern our behavior?
- Remember this is theoretical 
 - Environment exerts 2 types of control over 
behavior operant and respondent  - Rule control explains influence of indirect 
acting contingencies  - What function or role do rules serve?
 
  44Rule statements function as SDs? Not Likely
- A rule is a description of a behavioral 
contingency  - Function as reinforcement or punishment based 
SDs?  - Absence of rule should serve as an SD but it 
doesnt.  - SD ANALYSIS DOES NOT WORK. 
 
  45Example
- You enjoy drinking a smoothie regardless of 
whether someone has given you a rule about how 
much youd enjoy drinking it  - Someone may tell you youll like drinking the 
smoothie, and that may govern behavior, but it 
does not seem to be a reinforcement based SD  - Drinking a smoothie is not under the stimulus 
control of the rule 
  46Malott suggestsRule statements are establishing 
operations
- A rule statement is an establishing operation 
that establishes noncompliance with the rule as 
an aversive motivating condition. 
  47Example
- You state the following rule to yourself 
 - If I dont start reading this chapter, Im not 
going to be ready for the quiz.  - After youve stated that rule, your goofing off 
produces an aversive condition.  - The aversive condition (establishing operation) 
is present  - Establishes noncompliance with rule (goofing off) 
as an aversive condition (produces fear, 
quilt, anxiety)  - Begin reading  experience a reduction in 
aversive stimulation (what contingency is this?) 
  48Aversive Condition???
- Guilt 
 - Anxiety 
 - Fear 
 - Nervousness
 
  49So
- Stating the rule and not working is like turning 
on the shock in an escape experiment. Working on 
the assignment is the escape response.  - Just beginning the assignment may reduce the 
aversiveness a bit  - Does this sound familiar????
 
  50Yes!
- This is a direct-acting contingency controlling 
our rule-governed behavior, even when the rule 
describes an indirect-acting contingency. 
  51Example 
- Poor grade on the quiz or even the poor 
performance during the quiz would be too delayed 
from the behavior of studying to be part of a 
direct-acting contingency controlling that 
studying.  - The delayed grade could influence only indirectly.
 
  52Example (cont)
- MT think that all operant control requires 
direct-acting contingencies  - Theorize that the direct-acting contingency is 
the escape contingency based on the learned 
aversive condition that results from your stating 
the rule  - Reduction of aversive stimulation associated with 
non-compliance with the rule is the direct acting 
contingency (escape)  - Begin study to escape or reduce aversive 
stimulation associate with noncompliance with the 
rule 
  53Myth of Poor Self-Management
- Poor self-management occurs because we cant 
delay our gratification, because immediate 
outcomes control our behavior better than delayed 
outcomes do. So we fail to act in our long-run 
best interest 
  54The real cause of poor self-management (Malott)?
- Poor self-management results from poor control by 
rules describing outcomes that are either too 
small (though often of cumulative significance) 
or too improbable.  - The delay is not crucial
 
  55Rules that are easy to follow
- Describe outcomes that are both sizable and 
probable.  - The delay is not crucial.
 
  56Rules that are hard to follow.
- Describe outcomes that are either too small 
(though often of cumulative significance) or too 
improbable.  - The delay is not crucial. 
 - These rules do not act as effective establishing 
operations 
  57What if this were true?
- If you eat one more bite of ice cream, you will 
gain 50 pounds, your blood pressure will enter 
the danger zone, your arteries will plug with 
plaque, and youll have a mild heart attack. One 
little bite will definitely cause all these 
horrible things however, those horrible things 
wont happen until exactly one year after that 
bite. But remember, just 1 bite will do it. 
  58Compare  small cumulatively significant outcomes
- If you continue eating ice cream and the like, 
you will gradually gain 50 pounds, your blood 
pressure will gradually rise to the danger zone, 
your arteries will gradually plug with plaque, 
and youll be at serious risk for a fatal heart 
attack (not just a mild one).  - Just one more bowl of ice cream, and then Ill 
stop. 
  59Contingency Tree
MT, p. 418 
Direct Acting (Effective lt 60 s)
Not direct Acting (gt 60 s delay)
Outcomes are immediate, probable, and sizable
Indirect Acting (effective)
Ineffective
Outcomes are improbable or small but cumulative
Outcomes probable and sizable, though delayed 
 60The 3 contingency model of performance management
- The three crucial contingencies are 
 - The ineffective natural contingency 
 - The effective, indirect-acting performance-managem
ent contingency  - The effective, direct-acting theoretical 
contingency 
  61Example  Wednesday is Senior Day at Bi-Lo ----- 
 10 discount 
 62(No Transcript) 
 63Alternate View
- The delay does matter 
 - It is all about choice of response in the 
presence of concurrent schedules of reinforcement 
 (Herrnstein)  - Choice of response is based on reinforcer value, 
delay to reinforcement, and sensitivity to change 
in delay to reinforcement  - A person is said to engage in self-controlled 
behavior when he selects the higher valued, more 
delayed reinforcer over the lesser valued though 
more immediate reinforcer  - Psy 417
 
  64Delay Trap
High
Value of a good grade
Value of extra sleep
Reinforcer Value
End of semester
Low
Sunday Monday Night Morning
 Time?
Long
Short
From Mazur (1998)