TWITTER. Combines blogs and text messages. Users send and r

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NEW MEDIA
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NEW MEDIA
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OVERVIEW

• BART.gov
• BARTtv
• BART Service Advisories
• Twitter
• MyBART.org
• YouTube

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Key Point About New Media

• Its not enough just to be cool.

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BARTtv

• Streaming video
• 3 new stories every week
• Viewership increasing
• 251 page impressions per day

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New Media
Other Platforms

• BART.gov

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TWITTER

• Combines blogs and text messages
• Users send and read tweets
• Cells, PDAs, computers

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BART on Twitter

• Virtual water cooler
• We join the dialogue
• Not a source of official service information

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MyBART.org

• Opt-in
• Leisure riders

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NEW MEDIA