The Power of Partnerships

1
The Power of Partnerships

• Putting the pieces together for ASW success

2

• Governor Proclamation
• Washington specific logo
• Events every day of WSW
• DFI partnered with CTED/WA ABCs others (10
  partners)
  
• Web site, tips, tool-kit
• Twitter blog incorporated in outreach
• Press releases, YouTube channel
• Media coverage print, TV, online

3
Findings

• Having a tool-kit is key to success
• Offering to do the work is needed to
  increase/improve involvement
  
• Web 2.0 is a necessity to reach more people, more
  media more partners
  
• Throw the net wider than you think you should
  youll be surprised what you catch in the way
  of partners!

4
Findings

• Grass roots connections are PRICELESS
• Saves Week can encompass more than you think be
  open to new ideas
  
• NO event is too small or too big roll with
  it and watch momentum build
  
• Media is a needy friend give em LOCAL, give
  em PEOPLE involve your regulars for
  coverage
  
• Celebration is crucial for wrap-up!

5
How can YOU do this?

• Gather the pieces of the puzzle together
• Preliminary partner meeting
• What are your goals? What do you want?
• Whats the picture youre working on?
• Theme if everyones working on one theme, it
  makes it easier to pitch i.e. Surviving Saving
  In Tough Times
  
• What SHOULD it look like?
• Brainstorm Where do the pieces fit in the
  picture?
  
• How can you play off each other put the pieces
  together to complete the picture?
  
• Get a new perspective to find new solutions
• Be someone else what would they do?

6
How can YOU use this?

• Tactics
• Whos the cat-herder?
• Break it down task it out
• DEADLINES Set them KEEP them
• Use EVERY outreach method you can
• In-person
• Web 2.0 (Net, Twitter, Blog, Facebook)
• Media (print, radio, TV, online, bloggers)
• Word-of-mouth is priceless!
• Do as we say, not as we do track it!