What is Twitter

1
What is Twitter?

• A Beginners Overview ( then some)
• Bryan Chaney
• Director of Talent Branding
• ReachingTalent

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2
In a Chocolate Nutshell

• What is Twitter?
• Blogging at 140 characters (micro-blogging)
• What does this mean?

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3
Just how widespread is it?
I dont get it. Why do I want to be on Twitter?

• Twitter has 9.3 million U.S. users.
• Global estimate is about 20 million.

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4
Creating Value

• Value Followers
• Followers Exposure
• Exposure Value for you

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5
Okay, now what?

• "Heres a good rule of thumb. If you would not
  say it out loud
• because no one in your real life would care-dont
  say it on Twitter.
• If its one of those self-absorbed things that
  you could just spout off
• in the middle of an office meeting and see an
  immediate smile
• on everyones face? Definitely tweet it.
  _at_ProBlogger
• _at_JBRabin To the lady in front of me, your false
  eyelashes may be a tad too much for the post
  office. But they do go great with your
  sweatsuit.
• _at_Helencurry Burglar alarm going off in
  neighbours flat. Since yesterday morning. You do
  kinda get used to it

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Increased Marketing Value

• Link Shortening via BudUrl.com
• Unique Vanity Names
• Link Tracking by Campaign
• Permanent or Temporary Redirects

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Always, Always Remember

• Twitter thoughts recaptured
• Follow those that follow you (within reason)
• Youre the life of the party choose your tone
• Provide Value 1st and 2nd - Promote yourself 3rd
• Dont let it consume you Use RSS!
• Presentation and list of helpful links will be on
  their way to you soon Questions?
• Just email bchaney_at_reachingtalent.com or follow
  him on Twitter.

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Abbreviated Link List

• www.hashtags.org use keywords
• www.ping.fm - service for updating social
  networks
• www.twollow.com - find other people who share
  your interests
• www.twitterlocal.com - find people in your area
• www.twitpics.com share images via twitter
• www.tweetdeck.com - management dashboard
• www.twitip.com (_at_ProBloggers website)
• www.budurl.com URL shortening service with
  tracking

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