Presentacin de PowerPoint

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GENERATING PUBLICITY FOR A SCIENCE CENTER
Marta del Olmo Managing Director Museo de las
Ciencias Príncipe Felipe Ciudad de las Artes y
las Ciencias Valencia (Spain)
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• FIRST OF ALL...
• CONSIDER THE STRENGTHS OF YOUR SCIENCE CENTER
• - Building, Envinronment, Surroundings,
  Location, Tourist Area, Sinergies with other
  venues, Accesses, Infraestructure,...
• - Activities, Renewing exhibitions,
  Presentations, Conferences, Press Conferences,...

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• SECONDLY...
• EXPLOTE YOUR POSITIVE ASPECTS AND REDUCE YOUR
  WEAKNESSES
• - Remarking the novelty of your Activities,
  Exhibitions, Conferences, Seminars, Courses,
  Presentations by... A GOOD PRESS STAFF ? MAKING
  NEWS OF EVERYTHING! ? PRESS NOTES.
• - Promoting the collaboration with
  representative and reputated Institutions.

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EXPLOTE YOUR POSITIVE ASPECTS AND REDUCE YOUR
WEAKNESSES - Sponsoring Activities, Travelling
Exhibitions, Editing Scientific Books
Collections,... - Using the charisma and
influence of your Director. - Sharring
starring with Institutions on the field you
work. - And... Expending money on Publicity
Campaings.
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DIAGNOSTIC
If you have a non-stop activity OK! If you
are not on the rage you must do your best to be
as much as possible! - Promoting good
relationship with Media - Generating a good
reputation of yourself - Offering things no one
offers Festivals, Contests, Free Activities,
Solid Scientific Contents, Taking care of the
Potential Sponsoring Companies
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KEY OF THE SUCCESS IDENTICAL SERVICES IN A
DIFFERENT WAY

• Reception and welcoming
• Visit the Museum (guided tours vs audio guides)
• Participation in Activities
• Use of the commercial zones
• Use of the common services
• BECAUSE OUR VISITORS ARE OUR MOST IMPORTANT
  PRESCRIPTORS

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ARE WE SURE WE ARE DOING IT WELL?

• CHECKING INSTRUMENTS
• - Visitor surveys
• - Noticeability in the Media
• - Degree of attendance to our Activities
• - Public Opinion
• - Number of Collaborations
• - Rental of the spaces at the Museum