Social Media in the Workplace

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Social Media in the Workplace

• Melanie Moran
• Vanderbilt Webspiders
• May 23, 2008

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What is social media / Web 2.0?

• Digital tools and services that allow content
  creation with little to no technical knowledge
• Consumer-created content
• Personal profiles
• Shared interests / online communities
• Mashing together peoples work
• Driven by RSS

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Social networks

• Facebook
• MySpace
• YouTube
• Flickr
• Blogs
• LinkedIn

• Del.icio.us
• Twitter
• Friendster
• Wikis
• Second Life
• And on and on

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Join the conversation

• Dozens / hundreds / thousands of conversations
  taking place every day online about your
  organization
• Who is talking? Who is listening?
• What are they saying?
• What are you saying in response?
• Examples Dell, Comcast, American Red Cross

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Twitter

• Immediate, brief, global
• Social messaging
• Mobile
• Mini, constant blog
• Increasing news use
• Learn more from Common Craft
• Lets look...

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How is social media being used at Vanderbilt?

• Facebook
• Flickr
• RSS feeds
• Blogs
• YouTube
• What are you doing?

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Group Discussion

• We need
• Secure online collaboration options and
  infrastructure
• Protect proprietary info.
• Comply with HIPPA
• Easily offer version control
• Reduce e-mail attachments
• Possibilities SharePoint (ITS offers, Microsoft
  only), Subversion, BaseCamp, Groove

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Group Discussion (contd)

• Success with blogs on campus - students telling
  their stories credible and authentic
• http//peabloggy.wordpress.com
• http//www.owenbloggers.com
• Dont be afraid of negative comments - use these
  to improve
• Explore analytics to justify use of these tools

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Group Discussion (contd)

• Changing public relations / communications
  paradigm many-to-many rather than one-to-many
• Third party apps okay? Some using tools such as
  Feedburner with success satisfied privacy issues
  are covered (for now!).
• Need for university privacy policy?