Press Release Content

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• Press Release Content

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Winning by Sharing The Book

• Whats it about?
• Why we are entering the single most
  transformative period of work in history
• Ways of working will change more in the next five
  years, than they have in the last 200 years
• People on demand
• Relationship and social capital as major sources
  of value creation
• The emergence of the support economy
• 40 UK households with single people by 2010
• Hanging out in online social networks to cure
  professional and social loneliness
• Insight into doing business differently
• Brands still preach (broadcast), while consumers
  connect (in networks)
• Communities will emerge as 21st century brands
• Trust as the killer app
• Engaging customers, one conversation at a time
• Online community
• How is it told?
• Personal story telling based on real life
  conversations
• PowerPoint Chocolate Biscuits
• Powerless Leaders rule ok?
• Trust is the killer app

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Winning by Sharing The Book

• Whos the book for?
• Executives in transition
• Redundancy
• Stressed out
• Displaced call centre agents
• Off shoring phenomenon
• Entrepreneurs
• Portfolio workers
• Knowledge workers
• Micro-businesses (SMEs)
• Visionaries in large corporates
• Who are more willing to bet on the future than
  they do on the past

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Core Message The Future of Work has Arrived

• Careers are dead. Long live careers.
• Traditional job is killing people
• Over 1 million people on long term sickness
• Due to workplace stress (Source UK Work
  Foundation)
• 80 of men and 71 of women are unhappy with the
  number of hours they work. (source Economic and
  Social Research Council, 2001)
• 72 of managers are criticised by family and
  friends for overwork. (source Institute of
  Management)
• Command control organisation no longer
  effective
• Up to 70 of interactions inside large companies
  are totally unproductive (Source Mckinsey Co)
• Doing PowerPoint Chocolate Biscuits
• Customers suffering from work rage
• Gallup 2001 surveyed 1.4 million workers via
  100,000 divisions in North America and Europe
• 17 found work satisfying
• 63 were not committed and actively looking
  elsewhere
• 20 were disenchanted, disaffected and often
  militant in expressing dissatisfaction
• One in five chance of interacting with pissed off
  staff
• Talent is being forced out of big companies

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Core Message The Future of Work has Arrived

• Careers are dead. Long live careers.
• Outsourcing phenomenon
• More jobs going to India
• Call centres (Banks, insurance, IT)
• Even knowledge work
• Bank research, PowerPoint Slides
• Teaching our children on the basis that a
  traditional career beckons
• Were making a big mistake
• By 2010 India will have 60 million PhD graduates
• 60,000 hours of PowerPoint production in India _at_
  25.00 per hour
• 2 trillion of general admin work already
  outsourced
• IBM predicts all 19 trillion could be outsourced
• Massive changes in the curriculum required
• Collaboration communications skills are key to
  thriving in the curriculum
• As companies start to adopt new ways of employing
  people
• As individuals get used to doing several,
  simultaneous jobs

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Core Message The Future of Work has Arrived

• Careers are dead. Long live careers.
• Portfolio work on the rise
• 25 million small businesses in Europe
• Represent 99 of all EU enterprises
• Over 90 micro-businesses (1-3 people)
• Employing more than 100 million people
• Guess what? Theyre buying expertise worldwide
• Theyre outsourcing too!
• Using online networks
• 200m portfolio workers world wide (Source
  Spherion)
• The unit of work is no longer a whole job
• HR stands for Hardly Relevant
• Most people will become portfolio workers
• Painful transition ahead for many of them
• Personal re-invention is difficult
• But will bring about disproportionate returns
• Better work/life balance
• Sustainability
• Sense of purpose - Spirituality

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Winning by Sharing Published by Business For
Good

• First publication from Business For Good
• Founded by Anna Pollock Léon Benjamin
• Making a difference one enterprise at a time
• CREDO we believe that global business has the
  money, power and moral obligation to make a
  significant positive difference in todays
  troubled world
• RATIONALE Business For Good is an expanding,
  global community of servant leaders with a
  diversity of backgrounds, skills and expertise
  who share this common CREDO and who have
  dedicated their professional lives to making a
  living by making a difference
• Call to action
• Contact anna_at_businessforgood.biz for more
  information about BFGs seminars, workshops
  advisory services

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Winning by Sharing The Author

• Background
• Léon Benjamin has led Ecademy's community
  consulting practice since 2001
• Successful online community implementations with
  the UK government (Department of Trade
  Industry), Microsoft BT
• Contributed to the growth of Ecademy's membership
  from 8,000 to 65,000 members
• The introduction of a successful, social software
  subscription based revenue model
• Four year dialogue with networks brands
• Execs
• Portfolio workers
• Social Entrepreneurs
• Ecademy members
• Online networks worldwide
• Latest speaking engagements
• DTI/CBI Steering Committee - the future of work
• www.pslcbi.com
• ISP Conference on Outlining How Changing Work
  Patterns Create A New Type Of Customer
• www.iir-conferences.com
• African born Freetown, Sierra Leone
• Italian mother
• Grew up in London living in England

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Contact

• Press Enquiries
• CJS Communications
• Chris Street, info_at_cjscommunications.co.uk
• Web site affiliate enquiries
• www.winningbysharing.net
• Leon Benjamin info_at_winningbysharing.net
• Anna Pollock anna_at_businessforgood.net
• Blog
• http//winningbysharing.typepad.com/
• Web sites
• www.businessforgood.biz
• http//www.cogn.ac/cognac2.aspx?tabid453