Using Resources in our Backyard

1
Using Resources in our Backyard

• College Goal Sunday National Forum
• May 10-13, 2009
• Hyatt Regency Tamaya Resort Spa
• Santa Ana Pueblo, New Mexico

2
History of Wisconsin College Goal Sunday

• Wisconsin Association of Student Financial Aid
  Administrators (WASFAA)
• Lumina Planning Grant
• 2005

3
History, continued

• Lumina Implementation Grant
• Year 1 2005-06
• Year 2 2006-07
• Year 3 2007-08

4
History, continued

• Lumina Continuation Grant
• Year 1 2008-09
• Year 2 2009-10
• Year 3 2010-11

5
Committee

• Original members were WASFAA members
• Expand our reach add committee members
• Wisconsin Educational Opportunity Program
• UW HELP

6
Committee, continued

• Wisconsin College Savings Program
• YMCA of Metropolitan Milwaukee
• Wisconsin Association of Independent Colleges and
  Universities
• Financial Aid Administrators from each sector
• Guarantor

7
Outreach Efforts

• In Year 1, site coordinators did all promotion
• Year 2, expanded to have an Outreach Coordinator
  for each site city/area
• Committee sought out volunteers in schools,
  TRIO programs, State of Wisconsin programs,
  community agencies, WASFAA

8
Outreach Efforts

• Outreach Coordinator responsibilities
• Distribute CGS promotional materials to local
  schools and agencies
• Add new contacts to mailing list
• Make personal contact with professionals that
  serve first-generation, low-income students
• Distribute materials and trinkets to students in
  site city schools to help promote event
• Reach out to agencies that serve minority
  students and families

9
Outreach Efforts

• Viewbooks
• State Colleges (University of Wisconsin)
• Private Colleges
• Technical Colleges
• College Goal Sunday information is listed in each
  guide
• Reaches thousands of students each year

10
Planning Retreat

• First planning retreat - 2008
• Evaluate and define goals and objectives
• Define roles for committee members
• Look at overall plan

11
Planning 2008, continued

• Awareness everyone involved in every step
• Recognition empower
• sub-committees and work groups

12
Planning 2008, continued

• Committee members assigned key roles
• Statewide Site Coordinator
• Volunteer Coordinator
• Development Coordinator
• Outreach Sub-committee
• State liaison evaluation coordinator
• Marketing, printing and communications
  Sub-committee
• Co-chair

13
Backyard Resources

• Facilitator for planning retreat
• Local University administrator

14
Backyard, continued

• Print materials
• Options created by Milwaukee Institute of Art and
  Design students in 2007
• Chose one design based on input from selected
  students in Wisconsin TRIO programs

15
Backyard, continued

• University of Wisconsin - Milwaukee
• Communications and Media Relations
• Update print materials for 2009 event
• Assist with bidding for print
• Sent Press Releases to statewide media contacts
  (email)

16
Backyard, continued

• University of Wisconsin
• Relationships with firms who have established
  ties with target populations
• Brokered contact with Abrazo

17
Backyard, continued

• Abrazo
• Contacted community groups
• Hispanic Chamber of Commerce
• Hispanic Professionals of Greater Milwaukee
• Milwaukee Urban League Young Professionals
• Hispanic Business and Professionals Association
• League of United Latin American Citizens
• UWM Roberto Hernandez Center

18
Backyard, continued

• Abrazo
• PSAs aired
• Total 55 spots aired
• Materials produced in Spanish
• Facebook
• Facebook Friends 287
• Confirmed participations 40

19
Backyard, continued

• Committee member contacts
• Legislative
• Outreach
• Internal company assets

20
Backyard, continued

• What resources have you used?
• Community
• Colleges
• Professional Associations
• Other

21
Site Policy

• Sub-committee
• Review existing criteria
• Establish key components needed to evaluate
  requests
• Timeline
• Distribute policy to WASFAA and other
  constituencies

22
Planning Retreat

• Planning Retreat 2009
• Building on 2008 goals and objectives
• Expand Committee
• Review and measure success

23
Retreat, continued

• Retreat goals differed from previous year
• Building on 2008
• Expand reach add committee members

24
Questions?
25

• Tammie Blaney
• Department of Public Instruction
• Tammie.Blaney_at_dpi.wi.gov
• [phone]
• Diane Borchardt
• Education Assistance Corporation
• Diane.borchardt_at_eac-easci.org
• [phone], ext 4795
• Sharon Hunter
• Department of Public Instruction
• Sharon.Hunter_at_dpi.wi.gov
• [phone]