Company Profile

1

• Company Profile

January 19, 2006
2
Who We Are..

• Open the Door is a strategic marketing and public
  relations firm that utilizes years
• of experience in domestic and international
  markets to increase business for
• clients.
• From developing niche markets to increasing
  leads, Open the Door has the
• experience and expertise to position your
  organization to increase business.
• We know what works.
• We understand how the consumer thinks.
• We know how to build a brand, both domestically
  and internationally.
• We know how to bring you business during off peak
  periods.
• We know that the meeting planner is looking for.
• Our experience has assisted destinations,
  convention bureaus, hotels, restaurants,
• cultural organizations, technology and healthcare
  companies gain their share of the
• visitor market.

3
Where in the World

• Open the Door clients have access to sales,
  advertising, marketing, web-design
• and public relations firms throughout the United
  States and in over 20 markets
• around the world. Open the Door and its
  affiliate offices have considerable
• background in working with both public and
  private organizations, and understand
• what it means to be accountable and produce
  results.
• Where in the world are our international offices?
• You can find us in the United Kingdom, Ireland,
  France, Italy, Germany, Austria,
• the Netherlands, Hungary, Poland, Spain, Belgium,
  Bulgaria, Latvia, Slovenia,
• Norway, Sweden, Finland, Denmark, Argentina,
  Brazil, Hong Kong and Japan.
• Open the Door also has a network of domestic
  advertising, marketing, web-design
• and public relations experts to ensure that all
  of your marketing needs are met.

4
Services Offered

• Open the Door offers a variety of services for
  you to choose from, targeting both the leisure
  and
• meetings industries. You can access the variety
  of fresh ideas that we have and you need
• to move your company ahead. As a results
  oriented organization, we have an
• entrepreneurial spirit and the courage to do
  things differently. We use a range of tools to
• generate results, including
• Sales, marketing, public relations and/or
  advertising representation
• Development and/or implementation of sales,
  marketing and/or PR strategic plans
• Database development and maintenance
• Branding
• Creative marketing and e-marketing campaigns
• Graphic design and print production management
  for newsletters, brochures, sales kits, press
  kits, ads and other collateral materials
• Promotional events
• Sales promotion activities road shows product
  launches and trade/consumer shows
• Strategic alliances and co-branding
• Lead generation
• Website content development and replacement
• Communications Services.

5
Who We Work With..
Open the Door accesses the world for our
clients. Whether they are private businesses,
government agencies, trade associations, travel
and tourism leaders, or companies that serve the
hospitality industry, we work with the to build
their business, domestically or internationally.
From strategic plans to sales missions, from
special events to public relations, from
advertorial writing to newsletter writing and
distribution, weve done it all for the following
clients..

• Culture
• French Library Cultural Center
• Boston Childrens Museum
• New England Foundation for the Arts
• Representing the State cultural Councils of
  Maine, Massachusetts, Connecticut, Rhode Island,
  Vermont New Hampshire
• Destination Management Companies
• NXTevent
• Healthcare
• Boston Healthcare International
• Representing Childrens Hospital, Massachusetts
  Eye Ear Infirmary, Lahey Clinic, Brigham
  Womens Hospital Franciscan Childrens Hospital
• Consumer Products
• Smart Destinations Inc.
• Go Boston Card
• Go San Francisco Card
• NAMiTS

• Convention Visitors Bureaus
• Greater Boston Convention Visitors Bureau
• Cambridge Office for Tourism
• Convention Centers
• Dubai Convention Exhibition Center
• National Tourism Offices
• South Africa tourism
• Private Tourism Organizations
• Only Inn
• Massachusetts Lodging Association
• Hotels
• Hyatt Regency Boston
• Publick House
• Harraseeket Inn
• Clearwater Beach Hotel

6

• CASE STUDIES

7
Case Study 1Boston, Americas Walking City
Promotion

• Objective
• Generate leads for short term meeting business
  during slow years
• Program
• Direct mail, fulfillment and supporting print
  campaign.
• Rockport Shoes sent to those who responded to
  program.
• Results
• 3,665 room nights generated representing 4
  million in economic impact.
• 251 new prospects for future business.

8
Case Study 2 Greater Boston CVB -- Meetings

• Objective
• To develop and implement a strategy to promote
  Boston to meeting planners throughout the United
  States.
• Program
• Boston had not promoted themselves meeting
  planners through public relations in several
  years. A four month program was developed to
  generate press coverage in trade publications
  through advertorials, press releases, and fact
  sheets.
• A newsletter directed towards 9,000 meeting
  planners responsible for groups from 20
  20,000 was implemented for the first time ever.
  The newsletter promoted GBCVB services, as well
  as news from members.
• Results
• Over a four month period, over 110,000 worth of
  free press was generated.
• Monthly newsletters generated four meeting leads
  representing more than 15,000 room nights.
• Members of the GBCVB were pleased to have an
  opportunity to get their news out to 9,000
  meeting planners, and the meeting planners have
  responded positively to receiving Boston news on
  a regular basis.

9
Case Study 3 United Kingdom

• Objective
• Develop a strategy to promote Logan Airport to
  the consumer and travel trade as the preferred
  gateway to the region and the United States.
• Program
• The airport was positioned using the citys name
  and Gateway to New England. A campaign was
  developed that did not portray the traditional
  New England. Two year campaign included
  advertising, public relations and direct sales.
• Results
• Air service to Boston went from 5 daily flights
  to 10 daily flights.
• The number of UK tour operators using Logan as
  the Gateway increased from 88 114.
• Inquiries increased 300 over previous year.
• Visitors from the UK increased by 10 the first
  year and 15 the second year of the program.

10
Case Study 4Hyatt Regency Boston

• Objective
• Increase awareness of Hyatt Regency Boston and
  renovation among consumers and travel trade.
• Program
• Using a 10,5 million renovation of the guest
  rooms and public spaces as a focal point, the
  hotel also transformed its green practices,
  uniforms, weekend packages and more.
• Key message throughout the entire campaign was
  the extreme transformation of the entire
  property. The transformation is not only
  physical, but sensory and aesthetic as well.
• Press releases were written and distributed on
  each of the areas of the transformation Room
  Renovation Extreme Packages Green Initiatives
  New Uniforms.
• The launch of the Extreme Packages, radio
  promotions were undertaken with several radio
  stations in targeted markets. The hotel gave away
  a free package to listeners in exchange for free
  advertising on the radio station.
• Results
• Four week radio promotion generated 150,000 free
  publicity for the hotel
• After the integrated launch of the Extreme
  Packages through press releases radio
  promotions, the packages have sold 127 more than
  the previous year.
• Value of the press coverage generated over the
  past 12 months is 624,000
• ADR has increased 7 2005 over 2004
• Overall hotel revenues have increased 25 over
  the same time period

11
Why Were Different

• 360 Strategic Thinking
• From start to finish, every step of the way. We
  provide the services needed to get the job done
  quickly, professionally, efficiently and
  effectively.
• Soup to Nuts Contacts
• Our Boston office has personal contacts with over
  4,500 media, tour operators, airline personnel,
  meeting planners and others around the world
  ready to help you grow your business.
• Access to 20 International Markets
• From London to Latvia, Helsinki to Hong Kong,
  Open the Door has affiliate offices in more than
  20 markets around the world.
• On The Ground Expertise
• Our affiliate offices are ready to help you
  increase business and make sure that the job is
  done in the most efficient and effective way
  possible, with no cultural mishaps.
• Partners For Life, or Just Now
• We have the experience to bring together diverse
  groups of people with similar objectives and
  create programs that benefit all involved.
  Partnerships can become long-term relationships,
  or project based.
• Weve Done It Before, Well Do It Again
• Experience Results 30 Awards Global Reach
  Open the Door

12
Christina Pappas cpappas_at_openthedoor.biz

• Christina Pappas has over seventeen years
  experience in the hospitality industry.
• Prior to founding Open the Door in November,
  2001, Pappas held the position of
• Director of Marketing for the Massachusetts
  Convention Center Authority and Director of
• International Marketing for the Massachusetts
  Port Authority.
• Pappas has positioned Boston New England as a
  world class destination in over 20
• countries, resulting in a 15 increase in
  visitors to the region, 12 above the national
  average
• developed strategic partnerships resulting in
  leveraging marketing budget dollars 600 and
• generated 500 growth in awareness in 18 months
  in the United Kingdom.
• Long recognized for her marketing expertise by
  the Travel Industry Association of America and
• the Hospitality Sales Marketing Association
  International, Pappas has garnered over 30
• awards for advertising, public relations and
  community programs.
• Pappas is a member and has served on the board
  of the Travel Industry Association of
• America, serves on the board of the Massachusetts
  Advocacy for Arts, Sciences Humanities
• and is a member of Massachusetts Lodging
  Association, Greater Boston Convention Visitors
  
• Bureau, North of Boston Convention Visitors
  Bureau, North American Association of Travel
• Journalists, Public Relations Society of
  America, Professional Convention Management