Rococo Software

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Rococo Software

• Enabling Mobile Collaboration
• with
• MobileFrontier Operator

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About Rococo Software

• Founded in 2000
• Ex-IONA Technologies background
• Significant expertise in Enterprise Integration,
  Middleware (CORBA, J2EE), Distributed Systems
• Provide Java Bluetooth infrastructure to global
  OEMs
• Ericsson, Aplix, Motorola
• Product range MobileFrontier
• Enables Mobile Collaboration
• Enterprise Edition rapid mobility solution
  deployment for SMEs
• Operator Edition corporate OSA/Parlay
  applications

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MobileFrontier Operator Edition
MobileFrontier
MobileFrontier Enterprise Edition
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Partners Alliances

• Solutions
• Aepona OSA Application Partner
• HP Services and HP Bazaar Partner
• Microsoft Mobility Solution Partner
• O2 Mobility Partner
• Technology
• IBM WebSphere Solution Partner
• Bluetooth Stack Vendors (Extended Systems, Open
  Interface, Ericsson)
• Platforms
• Microsoft (PocketPC), HP (PocketPC), Palm
  (PalmOS), Symbian (SymbianOS)

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OSA/Parlay Introduction

• Telecoms Network is undergoing the same evolution
  as occurred in IT Systems
• Standardised APIs are emerging for common
  features of the Telecoms Network
• OSA/Parlay APIs
• Call control, location services, presence, data
  session control, charging, conferencing,
  forwarding, messaging, etc.
• Standard body (www.parlay.org) created 1998

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OSA/Parlay Market Status

• Operators are in late-trial, early deployment
  phase
• Deployments as of October 2003
• 16 Public Deployments
• 15 trials
• Another 20-35 non-public trials/adoptions
• Total of over 50
• 183 Parlay products on market October 2003
• 61 Applications, 55 Platform Products, 67
  Enabling Products

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Evolution of Telecoms/IT Integration
Before
Now

• Custom integration
• non standard
• point solution
• expensive
• specialist skills

• OSA/Parlay based
• Standard APIs
• Shallow Network Integration(e.g. Outlook,
  Notes)

Soon

• OSA/Parlay based
• Standard APIs
• Enterprise Network Integration (Siebel, SAP)

Large,Medium SME IT Systems
?
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Rococo and OSA/Parlay

• Rococo has significant Enterprise Software
  pedigree
• Background IONA technologies, CORBA, J2EE
  Middleware etc.
• Opportunity apply enterprise software expertise
  in mobile domain
• 2003 Rococo joined Aeponas Developer Programme
• Co-operated on defining a suite of OSA/Parlay
  applications
• Applications driven by Aepona and Customer demand

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Product Overview
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Walkthrough Scheduled Conference Call

• The user can highlight two or more names from a
  MS Outlook Address Book and click on a
  Conference button. The button may be branded by
  the network operator to appear as their company
  logo.

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Walkthrough Scheduled Conference Call

• User can set the date and time for the conference
  call, then click schedule. The user will
  receive a confirmation that the call has been
  scheduled.

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Walkthrough Scheduled Conference Call

• New conference appears scheduled conference list
• Confirmation of conference setup is displayed at
  bottom of the window
• Users can cancel previously scheduled calls

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Technical Background
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Architecture
SchedulingApplication Server
MS Outlook Client
PCP
Parlay API
Parlay/OSAGateway
Call Control -Generic -Multiparty
Account Management
User Interaction
OSA/Parlay Framework
Data Session
Terminal Capability
Charging
Mobility
PPS
GMLC
HLR
SMSC
IVR
MSC
SGSN
WAP GW
MMSC
GSM
UMTS
PSTN
?
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The subscriber uses the Rococo MobileFrontier MS
Outlook plug in to schedule a time and date on
which a defined set of contacts should be pulled
into a conference call
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The Rococo MobileFrontier enterprise plug-in
posts a scheduling request with the appropriate
time and conference call attendees over IP to the
scheduling server in the network operator domain
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The Rococo MobileFrontier use the Multi Party
Call Control and User Interaction services on
Causeway to connect to the operator network and
on to contacts.
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User Interaction lets the Rococo MobileFrontier
through the Causeway OSA gateway remind the
conference call participants in the call with an
SMS prior to the call
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Multi Party Call Control lets the Rococo
MobileFrontier through the Causeway OSA gateway
request network to dial the appropriate numbers
into a conference bridge
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At the scheduled time a conference call is
automatically created by the network to the
participants simply and hassle-free
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Scheduled Conference Call - Benefits

• Benefits for the end user
• intuitive and easier to use than existing
  products
• available from desktop
• derives multiple phone numbers from the easiest
  place to source them (enterprise address book)
• no need to talk with operator or navigate
  announcement menus

• Benefits for the operator
• logo is placed on the desktop of every enterprise
  customer
• suitable for predatory marketing
• no need to port handsets to sell to a customer of
  a competitor
• increased call minutes from a premium service
• easy self provisioning
• Build corporate customer loyalty

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Scheduled Conference Call - Business Case

• Consider a business case that makes the following
  assumptions
• 100,000 customers in year one on average
• 5 conference calls per month per user
• MHT for conference calls is 20 minutes
• average number of conference call legs is 5
• tariff for each conference call leg is 0.20 per
  minute
• MobileFrontier is provided as a free download
  such that there is no subscription charge
• Based on these assumptions, the service will
  generate 10M revenue uplift in the first year of
  service

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Hunt Groups

• User can highlight a name from a MS Outlook
  Address Book and click on a Hunt Group button
• A dialogue box will display the current Hunt
  Group for that user and allow numbers to be added
  and deleted or allow the order of the numbers to
  be changed
• User can then click a button and the network will
  immediately update the parameters used to route
  calls that are not answered

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Hunt Groups - Benefits

• Benefits for the end user
• intuitive and easier to use than existing VPN
  products
• derives multiple phone numbers from the easiest
  place to source them (enterprise address book)
• fewer calls missed by the company
• company easier to communicate with

• Benefits for network operator
• logo is placed on the desktop of every enterprise
  customer
• more call minutes in the network from forwarded
  calls
• sticky application that can help reduce churn
• easy self provisioning and billing integration
• single company number

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Hunt Groups - Business Case

• Consider a business case that makes the following
  assumptions
• 100,000 customers in year one on average
• an average of 5 terminating call attempts per day
  per user
• 25 of calls are diverted to a Hunt Group number
• 75 of missed calls are answered by a member of
  the Hunt Group
• MHT is 1.5 minutes
• average tariff for diverted calls is 0.10
• Based on these assumptions the service will
  generate 5M revenue uplift in the first year of
  service (plus revenue from single company number)

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Corporate Address Book

• Corporate user user doesnt answer
• Triggers gateway call
• Retrieves context-based information
• WAP-pushed to handset
• Dynamically configured/customised (logo, caller
  information, user information, department being
  called)

Corporate Handset
A
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OSA/Parlay Application Evolution
Spectrum of integration with IT Systems
Telephony Systems
IT Systems
Deep
Shallow
InHouse CRM
Siebel
Outlook
SAP
Oracle
Initial MF OE Applications
Later MF OE Applications - re-use MF EE IPR
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Summary

• Rococos Focus Enabling Mobile Collaboration
• MobileFrontier Operator Edition
• Suite of OSA/Parlay Applications that enable
  mobile collaboration
• Initial focus leverages MS Outlook/Exchange
  functionality
• Built against standard OSA/Parlay APIs
• Stress-tested in carrier grade testbeds
• Strong ROI profile
• Later applications
• Deeper integration with traditional enterprise
  applications